Hollister clothing can be purchased cheaply from Asia, keeping costs low compared to other brands. While Abercrombie spends heavily on retail locations, advertising, and cultivating an exclusive atmosphere, their online prices are similar to in-store prices at other retailers. If Abercrombie focused more on online sales, they could reduce costs from rent, factories, and sales employees, but their prices online are not actually lower than competitors, so online sales alone cannot meet customer demand.