But Wait, There’s More! Zillow Beyond the Home Shopping Experience

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Zillow has one of the most sophisticated messaging platforms for interacting daily and in real-time with in-market home shopper. Explore how the company leverages data, email and careful storytelling to stay relevant to their users, through all things home.

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BUT WAIT, THERE’S MORE!
Zillow Beyond the Home Shopping Experience
Tara Clark, Director of Email
@clarktara

1414
Z Email Basics
• Fail fast
• COPE – Create once,
publish everywhere
• Always be testing (but
disciplined testing)
• Thoughtful personalization
• Get more out of less
• Be scrappy (WYOE)
• Be engineer-ish

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