RSOLUTIONS is an IT solutions provider based in Bangalore, India that was established in 1999. It has grown from providing solutions for small and medium enterprises to developing solutions for large corporations across various industries. RSOLUTIONS provides a wide range of IT services including custom software development, e-commerce solutions, CRM, learning management systems, web applications, and business applications. The company aims to understand clients' business needs thoroughly and provide innovative and cost-effective solutions while maintaining a long-term relationship with customers. It has over 1200 completed projects and 1500+ square feet of operational space with over 10 employees and 25 contractors.
The document summarizes the Service Innovation Course at Portland State University. It provides an overview of the evolution and focus of the course from 1997 to present. Key aspects summarized include:
- The course started as Technology Marketing in 1997 and has evolved to focus on Service Innovation, with a goal of developing "T-shaped" competencies for marketing and technology professionals.
- Students learn about topics like service science, new service development, and service-oriented business models to strategically think about how services can drive profitability.
- The course uses lectures, readings, student projects, and guest lectures to teach concepts and apply learning to real-world topics like smart cities, big data advertising, and digital marketing services.
Curious about what it’s like to be part of our team? Joining Publicis Sapient means an invitation to express yourself, while joining a single, global team that is relentlessly curious and dedicated to making an impact in the world, together.
Get a glimpse into our values, culture and some of the things that make our London office a great place to work. Consider a career at Publicis Sapient and start your journey to NEXT.
How Best-in-Class Contact Centers Satisfy Demanding CustomersKnowlagent
Omer Minkara, Research Analyst at the Aberdeen Group, discusses how your contact center can improve productivity and give customers the service they want and deserve.
Business leaders must find new ways to maintain customer bases in today's competitive marketplace while reducing costs without compromising quality. An effective approach is to focus on the total customer experience through supply chain and operations management. Customer experience management requires integrating marketing, sales, technology, supply chain, and social media to create a consistent brand and be responsive to customers. Companies must listen to customer feedback through various channels to continuously improve processes and better satisfy customers. Maintaining loyal customers is important for generating repeat business and revenue growth.
Sonata is a global IT services company that partners with customers to harness the power of IT and drive business transformation. It focuses on providing deep expertise at the intersection of technology and business processes across industries like travel, retail, and CPG. Sonata works with customers on strategic projects using its expertise in domains, technologies, and commitment to delivering business impact. It aims to be a preferred strategic partner for its customers and an employer of choice for its employees.
New expectations for a new era chro insights from the global c-suite studyIBM Software India
This report draws upon input from the 4,183 CxOs
we interviewed as part of IBM’s first study of the entire
C-suite. It is the 17th in the ongoing series of C-suite
studies developed by the IBM Institute for Business
Value. We now have data from more than 23,000
interviews stretching back to 2003.
Roadmap to omnichannel customer excellenceEnrico Pruis
This is the age of the customer. How can we change our organisations in such a way that we can adapt to the omnichannel behaviour of generation Y. Tieto helps you to bridge the gap between McKinsey's integrated retail theory and a real transformation to all levels of your organisation. The consumer of today is omnichannel. We can help you becoming omnichannel customer excellent.
RSOLUTIONS is an IT solutions provider based in Bangalore, India that was established in 1999. It has grown from providing solutions for small and medium enterprises to developing solutions for large corporations across various industries. RSOLUTIONS provides a wide range of IT services including custom software development, e-commerce solutions, CRM, learning management systems, web applications, and business applications. The company aims to understand clients' business needs thoroughly and provide innovative and cost-effective solutions while maintaining a long-term relationship with customers. It has over 1200 completed projects and 1500+ square feet of operational space with over 10 employees and 25 contractors.
The document summarizes the Service Innovation Course at Portland State University. It provides an overview of the evolution and focus of the course from 1997 to present. Key aspects summarized include:
- The course started as Technology Marketing in 1997 and has evolved to focus on Service Innovation, with a goal of developing "T-shaped" competencies for marketing and technology professionals.
- Students learn about topics like service science, new service development, and service-oriented business models to strategically think about how services can drive profitability.
- The course uses lectures, readings, student projects, and guest lectures to teach concepts and apply learning to real-world topics like smart cities, big data advertising, and digital marketing services.
Curious about what it’s like to be part of our team? Joining Publicis Sapient means an invitation to express yourself, while joining a single, global team that is relentlessly curious and dedicated to making an impact in the world, together.
Get a glimpse into our values, culture and some of the things that make our London office a great place to work. Consider a career at Publicis Sapient and start your journey to NEXT.
How Best-in-Class Contact Centers Satisfy Demanding CustomersKnowlagent
Omer Minkara, Research Analyst at the Aberdeen Group, discusses how your contact center can improve productivity and give customers the service they want and deserve.
Business leaders must find new ways to maintain customer bases in today's competitive marketplace while reducing costs without compromising quality. An effective approach is to focus on the total customer experience through supply chain and operations management. Customer experience management requires integrating marketing, sales, technology, supply chain, and social media to create a consistent brand and be responsive to customers. Companies must listen to customer feedback through various channels to continuously improve processes and better satisfy customers. Maintaining loyal customers is important for generating repeat business and revenue growth.
Sonata is a global IT services company that partners with customers to harness the power of IT and drive business transformation. It focuses on providing deep expertise at the intersection of technology and business processes across industries like travel, retail, and CPG. Sonata works with customers on strategic projects using its expertise in domains, technologies, and commitment to delivering business impact. It aims to be a preferred strategic partner for its customers and an employer of choice for its employees.
New expectations for a new era chro insights from the global c-suite studyIBM Software India
This report draws upon input from the 4,183 CxOs
we interviewed as part of IBM’s first study of the entire
C-suite. It is the 17th in the ongoing series of C-suite
studies developed by the IBM Institute for Business
Value. We now have data from more than 23,000
interviews stretching back to 2003.
Roadmap to omnichannel customer excellenceEnrico Pruis
This is the age of the customer. How can we change our organisations in such a way that we can adapt to the omnichannel behaviour of generation Y. Tieto helps you to bridge the gap between McKinsey's integrated retail theory and a real transformation to all levels of your organisation. The consumer of today is omnichannel. We can help you becoming omnichannel customer excellent.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Social CRM: The New Rules of Relationship ManagementJeremiah Owyang
18 Use Cases That Show Business How to Finally Put Customers First.
Customers continue to adopt social technologies at a blinding speed – yet organizations are unable to keep up. Why? Rapid adoption of social networking enables users to connect with individuals and communities who share mutual interests, increasingly leaving organizations out of the conversation. Simply hiring more people to keep up with social marketing, sales, and support will not be sufficient, as consumers and their new channels will always outnumber employees. As a result, companies need an organized approach using enterprise software that connects business units to the social web – giving them the opportunity to respond in near-real time, and in a coordinated fashion.
Communications In A Downturn Economy Final 110608ColbyCox
This document provides 10 strategies for public relations, marketing, and investor relations professionals to boost return on investment despite shrinking budgets. It recommends focusing on PR strategies using new media tools rather than paid advertising. It suggests maintaining a regular web presence, using a smart mix of Web 2.0 tools like blogs and social media, integrating internal communications, optimizing search engine results, employing online communities, setting goals and measuring results, engaging current customers creatively, appealing to media with ready content, and monitoring competition online.
NextPointe is a telecommunications company seeking to increase revenue through improved marketing. The document provides an executive summary of NextPointe's background and goals. It then outlines research conducted on the target market, competitors, pricing, and past marketing efforts. The strategy section defines the target audience as "succeeders," sets goals of increasing brand awareness, name recognition, and engagement rates. Objectives include boosting engagement rates through website updates and live chat, and building name recognition through local networking and social media activity.
Using Lifestyle Data in Today's and Tomorrow's Worldindeuppal
1) Lifestyle data is increasingly being used by businesses to understand customers and their behaviors in new ways, like smartphone ownership and mobile habits, to inform new marketing strategies.
2) Customer segmentation has evolved to incorporate more dimensions of data and be more reflective of changing consumer behaviors and market dynamics.
3) Lifestyle data is being used to enhance customer profiles by appending additional contact details and demographic information to help businesses engage customers across more touchpoints.
Viable Dimensions is a global provider of IT and business process outsourcing services with a history dating back to 2002. The CEO's message emphasizes investing in infrastructure and talent to stay relevant to clients' needs and bring the best possible services. The document provides an overview of Viable Dimensions' capabilities and expertise across various industries and functions including customer contact, software development, and vertical solutions.
This document provides information about Preferred Choice, a recruitment agency that specializes in placing people in digital sector jobs. It summarizes the company's values of being customer-centric, professional, fun, innovative, and honest. It also outlines the skills and areas they recruit for, including technology, product, user experience, digital marketing, design, project management, client services, and strategy. The document includes testimonials from clients who praise Preferred Choice for consistently providing excellent candidates and market insight.
CRM Implementation in Indian Telecom Industry – Evaluating the Effectiveness ...Waqas Tariq
With the liberalization and internationalization in telecommunication, service quality has become an important means of differentiation and path to achieve business success. Such differentiation based on service quality is seen as a key source of competitiveness for many Indian firms and hence have implications for leadership in such organizations. Faced with a growing market and increasing competition, companies in the telecom business are adopting to new technological imperatives in order to outperform their competitors. These companies adapt continuously to the dynamic environment so as to survive competition. The emphasis here lies in identifying critical value adding processes and redesigning them to become customer centric. One such approach in the adoption of an IT to move towards customers is the Customer Relationship Management (CRM). The Indian Mobile Service Providers are using CRM extensively to identify the needs of the customers and stretching out ways and means to satisfy them. In this context, it is absolutely essential to study the effectiveness of the CRM being practiced by the mobile service providers. This study specifically analyses the extent to which CRM is being practiced by the mobile service providers, and identifies the effect of the service quality of the mobile service providers on the Customer Loyalty. As CRM focuses on being customer centric, it becomes essential to measure the effectiveness of CRM in terms of the degree to which the customers are advocates of the mobile service provider as well as to measure the degree to which they participate in the cross selling and up selling of the various products and services of the provider. To evaluate the effectiveness, there are lots of quantitative techniques available and some work in this area has already been done. But there is a dearth of literature focusing on the relative efficiency. One advanced operations research technique which evaluates the relative efficiency is the Frontier Analysis or Data Envelopment Analysis (DEA). This paper attempts to use Data Envelopment Analysis to assess the effectiveness of Mobile Service Providers, specifically a set of the providers offering services in Chennai, Tamil Nadu, India. The research has identified a set of input and output parameters for each Service Provider, from which the efficient frontiers (DMUs) are determined. The relative efficiency of the Service Providers are measured with respect to the efficient frontier and then analyzed. Detailed recommendations are set forth, for appropriate interventions to address the specific gaps identified through the gaps analysis. The analysis further provides useful information and opens up new avenues for future research.
This document summarizes the results of a study on the impact of brand storytelling online across Asia-Pacific markets. The study surveyed 2,200 consumers across 10 countries on their interactions with brands in various sectors. It aimed to understand how exposure to branded content online influences purchase behavior. Key findings include:
1) Consumers who actively follow brands on social media have higher rates of purchase, advocacy and engagement than those who do not engage with branded social content.
2) Advocacy and purchase amounts varied significantly across different industry sectors and countries in the region.
3) Regularly sharing valuable, relevant content that aligns with a brand is an effective way to build trust and influence consumer decisions over the
This document provides an overview of a 2014 research report by Waggener Edstrom Communications (WE) on the impact of brand storytelling through digital content across Asia-Pacific. Some key findings:
- WE conducted a survey of 2,200 consumers across 10 Asia-Pacific markets to understand how exposure to branded content online impacts purchase behavior, advocacy, and engagement.
- The survey examined these impacts across several business sectors, including mobile devices, consumer electronics, food/beverage, personal care, travel, and healthcare.
- Early results showed storytelling and purchase intent are linked, with consumers exposed to branded content online more likely to recommend brands and engage in related activities.
- However, fully understanding
iiiQbets is an agile, customer-centric organization that provides digital transformation solutions such as data analytics, business intelligence, cloud services, application development, digital marketing, and business process reengineering. The company's mission is to help clients with their digital transformation journeys through services related to data science and managing data in the cloud. iiiQbets has a team of technology experts and relies on innovation and embracing new technologies to create value for customers and employees.
Business transformation - Failure Case StudyPerry Cao
Business Transformation, a holistic concept that responds in both external & internal forces, which takes harder requests in changing business fundamentals, to improve business performance in the context of shifting industry or long-stretching business failures. The main concept of Business Transformation is about taking purposeful actions at all angles of functional existences to seize the pinpoint opportunities in the currency. Over the work, advanced & enabled - technology plays critical roles in digitisation and in strengthening transformational efficiencies.
In the Executive Programmes named Entrepreneurial Leadership & Digital Innovation, held at ESCP Business School, I was trained and equipped with full skills to deliver Business Transformation. One of the important lessons that I have been taught was about Failure.
Today, I have completed a contract with a Technology company (confidential ). I was very successful when driving the changes into failures. Why is Failure another form of success in Business Transformation ? Let's explore.
Service design is focused on creating usable, easy, and desirable experiences for services through a combination of tangible and intangible channels. It takes a user-centered approach to understand behaviors, needs, and expectations in order to develop new service solutions. Some key tools of service design include service safaris to experience services firsthand, storyboards to prototype experiences, and service blueprints to map the customer journey. Applying service design helped a clothing manufacturer improve collaboration between departments, provide better support to user groups, and deliver a more seamless service experience leading to increased profits and staffing.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
This document contains a student's assignment submission for a marketing course. It includes definitions of marketing from scholars, an article about the importance of studying marketing, and responses to two assignment questions about key features of e-marketing and its benefits over conventional marketing. The student provides details on e-marketing being cheaper than traditional marketing and lists some key features websites need to have. They also discuss how social media marketing can help with lead generation compared to conventional marketing approaches.
Company culture is more important than technology for successful digital transformation. While technology can provide 30% of the change needed, culture accounts for the remaining 70%. An organization's culture determines its willingness and ability to transform. To drive transformation, companies must focus on collaborating across business and IT, changing their investment framework to prioritize value over costs, and embracing constant change, diversity of perspectives, and new processes to manage risks from new technologies.
This document provides information about Elemental Communications Limited, a digital marketing and communications consultancy founded in 2001. It has expertise in social media, digital media, content marketing, and media relations, and has worked with many brands globally. The document discusses Elemental's experience since 2001, services, approach to consultancy, team, and case studies working with fashion and retail clients. It emphasizes Elemental's long-standing expertise in integrated digital and traditional communications strategies.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
The document provides an overview of Asia Research Partners LLP, a market research and consulting firm. It discusses ARP's global footprint, core practice areas like primary research, data analysis and reporting. It highlights ARP's key differentiators like quick turnarounds, competitive pricing and 24/7 operations. It also lists the industries and countries ARP covers as well as the sizes of its consumer panels in different countries. In the end, it introduces some of the members of ARP's research board and leadership team.
The document is a digital marketing report for Doddle Management Team providing recommendations on reaching new customers through content marketing and new digital channels. It includes:
1) A content-focused marketing plan using PR Smith's SOSTAC framework to engage commuters as a target audience and boost key metrics through a 60-day campaign around Black Friday, using content across social media, blogs and experiential events.
2) An evaluation of the potential of Foursquare to promote Doddle store locations through check-ins, offers and a location-based competition.
3) A description of a successful multi-channel social media campaign that resonated with its target audience.
The document discusses network marketing and multi-level marketing. It provides information on different types of multi-level marketing structures like unilevel, stair-step, binary, and matrix plans. It also discusses guidelines for choosing the right network marketing organization, such as looking at the company history, products, compensation structure, and successful distributors. Red flags to watch out for include dubious claims, high pressure selling tactics, and learning through failures. The presentation emphasizes growing pipelines and making a transition from a stressful traditional job to network business for increased income and reduced responsibility.
El documento describe el sistema financiero nacional ecuatoriano. El sistema financiero está conformado por bancos, cooperativas, mutualistas y otras instituciones financieras supervisadas por la Superintendencia de Bancos y la Superintendencia de Economía Popular y Solidaria. Las instituciones financieras captan ahorros del público y otorgan préstamos para promover el crecimiento económico. El documento también clasifica las diferentes instituciones financieras y describe sus principales operaciones.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Social CRM: The New Rules of Relationship ManagementJeremiah Owyang
18 Use Cases That Show Business How to Finally Put Customers First.
Customers continue to adopt social technologies at a blinding speed – yet organizations are unable to keep up. Why? Rapid adoption of social networking enables users to connect with individuals and communities who share mutual interests, increasingly leaving organizations out of the conversation. Simply hiring more people to keep up with social marketing, sales, and support will not be sufficient, as consumers and their new channels will always outnumber employees. As a result, companies need an organized approach using enterprise software that connects business units to the social web – giving them the opportunity to respond in near-real time, and in a coordinated fashion.
Communications In A Downturn Economy Final 110608ColbyCox
This document provides 10 strategies for public relations, marketing, and investor relations professionals to boost return on investment despite shrinking budgets. It recommends focusing on PR strategies using new media tools rather than paid advertising. It suggests maintaining a regular web presence, using a smart mix of Web 2.0 tools like blogs and social media, integrating internal communications, optimizing search engine results, employing online communities, setting goals and measuring results, engaging current customers creatively, appealing to media with ready content, and monitoring competition online.
NextPointe is a telecommunications company seeking to increase revenue through improved marketing. The document provides an executive summary of NextPointe's background and goals. It then outlines research conducted on the target market, competitors, pricing, and past marketing efforts. The strategy section defines the target audience as "succeeders," sets goals of increasing brand awareness, name recognition, and engagement rates. Objectives include boosting engagement rates through website updates and live chat, and building name recognition through local networking and social media activity.
Using Lifestyle Data in Today's and Tomorrow's Worldindeuppal
1) Lifestyle data is increasingly being used by businesses to understand customers and their behaviors in new ways, like smartphone ownership and mobile habits, to inform new marketing strategies.
2) Customer segmentation has evolved to incorporate more dimensions of data and be more reflective of changing consumer behaviors and market dynamics.
3) Lifestyle data is being used to enhance customer profiles by appending additional contact details and demographic information to help businesses engage customers across more touchpoints.
Viable Dimensions is a global provider of IT and business process outsourcing services with a history dating back to 2002. The CEO's message emphasizes investing in infrastructure and talent to stay relevant to clients' needs and bring the best possible services. The document provides an overview of Viable Dimensions' capabilities and expertise across various industries and functions including customer contact, software development, and vertical solutions.
This document provides information about Preferred Choice, a recruitment agency that specializes in placing people in digital sector jobs. It summarizes the company's values of being customer-centric, professional, fun, innovative, and honest. It also outlines the skills and areas they recruit for, including technology, product, user experience, digital marketing, design, project management, client services, and strategy. The document includes testimonials from clients who praise Preferred Choice for consistently providing excellent candidates and market insight.
CRM Implementation in Indian Telecom Industry – Evaluating the Effectiveness ...Waqas Tariq
With the liberalization and internationalization in telecommunication, service quality has become an important means of differentiation and path to achieve business success. Such differentiation based on service quality is seen as a key source of competitiveness for many Indian firms and hence have implications for leadership in such organizations. Faced with a growing market and increasing competition, companies in the telecom business are adopting to new technological imperatives in order to outperform their competitors. These companies adapt continuously to the dynamic environment so as to survive competition. The emphasis here lies in identifying critical value adding processes and redesigning them to become customer centric. One such approach in the adoption of an IT to move towards customers is the Customer Relationship Management (CRM). The Indian Mobile Service Providers are using CRM extensively to identify the needs of the customers and stretching out ways and means to satisfy them. In this context, it is absolutely essential to study the effectiveness of the CRM being practiced by the mobile service providers. This study specifically analyses the extent to which CRM is being practiced by the mobile service providers, and identifies the effect of the service quality of the mobile service providers on the Customer Loyalty. As CRM focuses on being customer centric, it becomes essential to measure the effectiveness of CRM in terms of the degree to which the customers are advocates of the mobile service provider as well as to measure the degree to which they participate in the cross selling and up selling of the various products and services of the provider. To evaluate the effectiveness, there are lots of quantitative techniques available and some work in this area has already been done. But there is a dearth of literature focusing on the relative efficiency. One advanced operations research technique which evaluates the relative efficiency is the Frontier Analysis or Data Envelopment Analysis (DEA). This paper attempts to use Data Envelopment Analysis to assess the effectiveness of Mobile Service Providers, specifically a set of the providers offering services in Chennai, Tamil Nadu, India. The research has identified a set of input and output parameters for each Service Provider, from which the efficient frontiers (DMUs) are determined. The relative efficiency of the Service Providers are measured with respect to the efficient frontier and then analyzed. Detailed recommendations are set forth, for appropriate interventions to address the specific gaps identified through the gaps analysis. The analysis further provides useful information and opens up new avenues for future research.
This document summarizes the results of a study on the impact of brand storytelling online across Asia-Pacific markets. The study surveyed 2,200 consumers across 10 countries on their interactions with brands in various sectors. It aimed to understand how exposure to branded content online influences purchase behavior. Key findings include:
1) Consumers who actively follow brands on social media have higher rates of purchase, advocacy and engagement than those who do not engage with branded social content.
2) Advocacy and purchase amounts varied significantly across different industry sectors and countries in the region.
3) Regularly sharing valuable, relevant content that aligns with a brand is an effective way to build trust and influence consumer decisions over the
This document provides an overview of a 2014 research report by Waggener Edstrom Communications (WE) on the impact of brand storytelling through digital content across Asia-Pacific. Some key findings:
- WE conducted a survey of 2,200 consumers across 10 Asia-Pacific markets to understand how exposure to branded content online impacts purchase behavior, advocacy, and engagement.
- The survey examined these impacts across several business sectors, including mobile devices, consumer electronics, food/beverage, personal care, travel, and healthcare.
- Early results showed storytelling and purchase intent are linked, with consumers exposed to branded content online more likely to recommend brands and engage in related activities.
- However, fully understanding
iiiQbets is an agile, customer-centric organization that provides digital transformation solutions such as data analytics, business intelligence, cloud services, application development, digital marketing, and business process reengineering. The company's mission is to help clients with their digital transformation journeys through services related to data science and managing data in the cloud. iiiQbets has a team of technology experts and relies on innovation and embracing new technologies to create value for customers and employees.
Business transformation - Failure Case StudyPerry Cao
Business Transformation, a holistic concept that responds in both external & internal forces, which takes harder requests in changing business fundamentals, to improve business performance in the context of shifting industry or long-stretching business failures. The main concept of Business Transformation is about taking purposeful actions at all angles of functional existences to seize the pinpoint opportunities in the currency. Over the work, advanced & enabled - technology plays critical roles in digitisation and in strengthening transformational efficiencies.
In the Executive Programmes named Entrepreneurial Leadership & Digital Innovation, held at ESCP Business School, I was trained and equipped with full skills to deliver Business Transformation. One of the important lessons that I have been taught was about Failure.
Today, I have completed a contract with a Technology company (confidential ). I was very successful when driving the changes into failures. Why is Failure another form of success in Business Transformation ? Let's explore.
Service design is focused on creating usable, easy, and desirable experiences for services through a combination of tangible and intangible channels. It takes a user-centered approach to understand behaviors, needs, and expectations in order to develop new service solutions. Some key tools of service design include service safaris to experience services firsthand, storyboards to prototype experiences, and service blueprints to map the customer journey. Applying service design helped a clothing manufacturer improve collaboration between departments, provide better support to user groups, and deliver a more seamless service experience leading to increased profits and staffing.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
This document contains a student's assignment submission for a marketing course. It includes definitions of marketing from scholars, an article about the importance of studying marketing, and responses to two assignment questions about key features of e-marketing and its benefits over conventional marketing. The student provides details on e-marketing being cheaper than traditional marketing and lists some key features websites need to have. They also discuss how social media marketing can help with lead generation compared to conventional marketing approaches.
Company culture is more important than technology for successful digital transformation. While technology can provide 30% of the change needed, culture accounts for the remaining 70%. An organization's culture determines its willingness and ability to transform. To drive transformation, companies must focus on collaborating across business and IT, changing their investment framework to prioritize value over costs, and embracing constant change, diversity of perspectives, and new processes to manage risks from new technologies.
This document provides information about Elemental Communications Limited, a digital marketing and communications consultancy founded in 2001. It has expertise in social media, digital media, content marketing, and media relations, and has worked with many brands globally. The document discusses Elemental's experience since 2001, services, approach to consultancy, team, and case studies working with fashion and retail clients. It emphasizes Elemental's long-standing expertise in integrated digital and traditional communications strategies.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
The document provides an overview of Asia Research Partners LLP, a market research and consulting firm. It discusses ARP's global footprint, core practice areas like primary research, data analysis and reporting. It highlights ARP's key differentiators like quick turnarounds, competitive pricing and 24/7 operations. It also lists the industries and countries ARP covers as well as the sizes of its consumer panels in different countries. In the end, it introduces some of the members of ARP's research board and leadership team.
The document is a digital marketing report for Doddle Management Team providing recommendations on reaching new customers through content marketing and new digital channels. It includes:
1) A content-focused marketing plan using PR Smith's SOSTAC framework to engage commuters as a target audience and boost key metrics through a 60-day campaign around Black Friday, using content across social media, blogs and experiential events.
2) An evaluation of the potential of Foursquare to promote Doddle store locations through check-ins, offers and a location-based competition.
3) A description of a successful multi-channel social media campaign that resonated with its target audience.
The document discusses network marketing and multi-level marketing. It provides information on different types of multi-level marketing structures like unilevel, stair-step, binary, and matrix plans. It also discusses guidelines for choosing the right network marketing organization, such as looking at the company history, products, compensation structure, and successful distributors. Red flags to watch out for include dubious claims, high pressure selling tactics, and learning through failures. The presentation emphasizes growing pipelines and making a transition from a stressful traditional job to network business for increased income and reduced responsibility.
El documento describe el sistema financiero nacional ecuatoriano. El sistema financiero está conformado por bancos, cooperativas, mutualistas y otras instituciones financieras supervisadas por la Superintendencia de Bancos y la Superintendencia de Economía Popular y Solidaria. Las instituciones financieras captan ahorros del público y otorgan préstamos para promover el crecimiento económico. El documento también clasifica las diferentes instituciones financieras y describe sus principales operaciones.
- The survey results show that the target audience for the music video is male (60%) and aged 17-20.
- When asked about music preferences, The Libertines and Arctic Monkeys were favored over bands using more synthesisers, indicating the audience prefers guitar-based rock.
- Storyline (40%) and camerawork (30%) were seen as the most compelling factors in music videos, while clothing was least important. Cutting footage to the beat of the song and using filters like black and white will be most effective editing techniques.
Este documento presenta un curso para Director de Seguridad Privada ofrecido por CENPROEX. El curso está tutelado por la Universidad a Distancia de Madrid y otorga un título universitario válido para la habilitación oficial como Director de Seguridad por el Ministerio del Interior. El curso dura 675 horas y 27 créditos ECTS y cubre temas jurídicos, criminológicos, técnicos y de gestión de la seguridad privada.
This document contains emails between a student named Zakary Winsall, his school St. Andrew's Catholic School, and Reigate & Banstead Council regarding obtaining filming permission. The emails discuss Zakary requesting permission to film at a council building for his A2 media studies advanced portfolio coursework and the council granting permission with some restrictions.
4Developers2016: Łukasz Szydło- Continuous Deployment - alternatywa dla żmudn...PROIDEA
This document discusses continuous deployment and techniques for achieving it. It recommends automating testing, integrating continuously, continuously inspecting code quality, and continuously deploying updates. It also suggests starting with dividing large applications into smaller microservices or modules. Continuous deployment aims to satisfy customers through early and frequent delivery of valuable software updates.
Este documento presenta información sobre el manejo de extintores. Explica los diferentes tipos de extintores portátiles, incluidos los de polvo químico seco, CO2, halógenos y clase D. Detalla las partes principales de un extintor y cómo identificar el tipo de fuego para seleccionar el extintor adecuado. Además, proporciona 8 pasos para el uso correcto de un extintor, como asegurarse de que esté cargado y dirigir la boquilla hacia la base del fuego mientras se
O documento discute os processos de embriologia, incluindo segmentação, gastrulação, neurulação e organogênese. Também descreve os tipos de ovos e clivagens embrionárias, e os principais anexos embrionários como o saco vitelínico, âmnio, córion, alantóide e placenta.
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We are an upcoming results driven specialist IT Organisation with extensive sector knowledge and experience in Staffing, Recruitment and Project Solutions. We have a team of professionals with vast years of experience in Recruitment / Staffing and Project Solutions across various verticals.
We understand the real need of our clients and provide/ execute solutions that provide value proposition to our clients in Terms of Commitment / Cost / Quality / Time / Risk. We provide Innovative but Real Time Solutions to the Clients mixed up with our Technological Expertise & Industry Knowledge which ensures a Win-Win Situation for our Clients.
With a highly qualified /skilled management and leadership team, we provide innovative and effective Solutioning to meet our client’s needs. We cherish building our business through Human Values, Ethics, and Commitment and on time deliverables. The Core of our Business Practise is based on our Moto “We Value Relationships” & as such our Work Ethics & Practises are based on Relationships & not on a Give & Take Policy.
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2. Technology Softzone Limited
Hotline: +880 1700 915 705
E-mail: info@techzoneltd.com, callcenter@techzoneltd.com
Web: www.techzoneltd.com
Location: 57/8 Shajalal Plaza(6th
floor),EastRazabazar,
Panthapath,Dhaka-1215
"TSL’s approach to best IT solution for business to create,
modify, enhance and protect the business technology systems.
The carefully balanced combination of knowledge of the local
conditions, the innovative approach to communications and the
experience in work in international partnerships, enhance TSL's
capabilities to effectively manage perceptions of key audiences.
Adherence to stringent ethical standards, as well as the use of
creative communications tools make TSL capable of optimally
satisfying the communications needs of its clients."
-GolamMaruf
3. Basic Information
Provides IT solution and maintain
business relations with clients.
History:
Mainamati Gas Associate Co. LTD.
established in 1984 (a company of
Petrobangla). Current permanent staff: 20
From 1984 Mainamati Gas Associate Co.
LTD is an independently-owned company,
part of the Bakhrabad Gas Distribution Co.
LTD.
In 2005 Mainamati Gas Associate Co. LTD.
Started a new dairy farm under the name
of M.S. Mainamati Milk Farm. Current
permanent staff: 10
In 2014 Mainamati Gas Associate Co. LTD.
Started a new IT farm under the name
Bangladesh Technology Zone with 20
permanent staffs
In 2016 Bangladesh Technology Zone
changes its name to Technology Softzone
Limited.
A call center and a software farm is
currently running under Technology
Softzone Limited. Current permanent staff:
50.
Technology Softzone Limited business
identification number: C-129861/2016, EU
tax identification number 156701224712
Bank account: Trust Bank Limited
Bank account number: 0030-0210006567
4. Our Merits
Unique and creative solutions that
meet the clients’ expectations not only
by realizing the clients’ business
objectives but also by our strict
adherence to the ethical principles of
public relations.
Continuous search for opportunities
beyond the agreed communications
and business objectives
Creative approaches to the clients’
special needs in order to find unique
and tailored solutions
Team work based on the
implementation of progressive
communications disciplines
Professional quality of services
provided by a highly motivated team
Courage and readiness to
communicate on behalf of the clients
Strong technological background
24/7 availability
5. Services
Here we want to express our heartfelt gratitude to our clients for the trust
they have been placing in us. Since 1984, over hundred thousand of service
have been provided to our clients. We have proven our PR expertise and
experience in a number of industries, factories, markets, housing and
provided varieties of services. We believe that the length of our service
agreements is proof of the positive effect of our activities on our clients’
business.
Web Designand Development:
Custom Web Design & Development.
Website Management
Responsive Website Development
Peer to peer working experience
Software integration
Website Hosting
Website Promoting
o Software Development
Software Product Development
Custom Software Development
UX Design & Software Prototyping
Software Security Architecture
Enterprise Application Integration
Software Re-engineering & Modernization
o Best SEO Service Provider
On-site Page Edit and Meta Tags
Optimization
Keyword Analysis
HTML and XML Sitemap
URL Optimization
Integration of Google Analytics Code
Writing and Posting of Articles and Press
Releases
Blogs and Forums Creation
W3C Validated
Link Building and Exchange
Comprehensive Website Review
Manual Search Engine Submission
Competitor SEO Analysis
RSS Feeds
Directory Submission
6. o Professional Graphics Design
Image-based design
Stype-based design (Typography)
Image and type
Symbols logos and logotypes
PSD (web template)
Banner
Brochure
Flyer
Business Card
o E-Commerce Website Development
Catalogue / Products:
Unlimited posting
Unlimited categories and subcategories
Unlimited attributes groups (sizes, colors…)
Unlimited combinations (red, green, S, M, L…)
Unlimited products combinations (red, size XL)
Automatic combinations generator
Unlimited products characteristics
Unlimited pictures with automatic resizing
Multiple pictures per product
Zoom and thick box on products pictures
Watermark on products pictures
Customers comments on products
Products customer’s evaluations
Double prices display: with or without taxes
Choice of number of products per page
Display of available quantities on products pages
Sort products by relevance, price, publication…
Printable products pages
Catalogues anomalies check-up (empty pages,
inactivated…)
Products categories limited to customer’s groups
Products and accessories packs
Attachments to products pages (guides…)
Quantity discounts in percent’s
Quantity discounts in a fix amount
Products references (ISBN-EAN13)
Wishlist
Ability to send the wishlist by email
Report of bought products on the wishlist (who,
when)
Manufacturers, brands management
Suppliers management
“Send to a friend” feature
Eco tax management
Customizable products (pictures, texts…)
Downloadable products (MP3, PDF…)
Cross Selling
7. o Content Management System
CMS customization with new design and
functionality.
Addition of components, modules, plug ins,
widgets and contributions.
Addition of new features and services to your
choice of CMS system.
Development of new components, modules,
plug-ins, or widgets Customization of themes,
templates, banners and graphics.
Customization of texts and images.
Customization of commercial scripts such as x-
cart, vbulletin etc.
Development of new design / theme / template
and integration on the script.
PSD to CMS (such as Joomla or WP) template;
your design and our programming.
Interactive Presentations
o Top Call Center Support
Customer Services
Direct Mail Response
Online customer support services
Ticketing sales subscription services
Consumer Response
Directory inquiry services
Event scheduling services
Technical Support
Help Desk Solutions
Order entry services
Warranty registration services
8. Media Relations
There is no such thing as an information vacuum. When there
is a lack of hard information, media can fulfil it successfully. The
ability to communicate is the key messages to the target
audiences which can improve the perceptions of products and
services. It is only these principles which can provide a long
term professional relationship with the media based on the
quality of information. Building media relations is surely not a
secret for a successful business at all.
Well managed media relations have a major positive impact on
company reputation and should not be neglected under any
circumstances. Strategy and tactics in media relations are
always reflected in TSL PR activities. Our media relations
specialists have extensive experience in this field.
Apart from company spokespersons, there is also a
group of members within a board or other executives
or employees who act as a company’s spokesperson.
Formulating and communicating key messages is a
matter of drill, not talent, and it can be learnt. All
communications programs are based on knowledge of
media relations and public appearance principles. TSL
provides such training and maintains an extensive list
of prominent alumni of our training sessions.
Identification of Key Media Contacts
Media Monitoring and Analysis
Media Trip
Media Training
Key Message Development
Q&A Development
Press Release Writing and Targeted
Distribution
Copywriting
Press Conference
Media Placement
Spokesperson Service
9. Internet Relations
The internet is an important medium for building relationships
with all audiences for all companies, regardless of sector. The
internet allows opinions to be received by the entire on-line
population, but also opens up novel ways of establishing a
dialogue with target audiences. The internet allows for personal
communication and helps utilize creative tools for attracting the
attention of target audiences. A company’s reputation may only
improve when the company website provides information relevant
for the professional and general public and the company’s
business associates.
A mere internet presence is not enough today to achieve the goal.
Beyond traditional communications via the “bricks and mortar”
mass media, the Internet provides innovative communications
opportunities that we recommend to use if appropriate.
TSL helps the clients to create effective internet communications
strategies and together with experienced subcontractors provides
a variety of internet related services ranging from internet
surveys to web video broadcasts and contextual advertising.
Website Development and Consulting
Social Media work
Consulting on Blogs, Social Networks, and Specific
Applications
Internet Survey
Internet Broadcast
Internet Chat
Intranet
Direct Communication with Target Groups through Video
mail and VIP mail
10. PR Tools and Support
Production companies usually propose the clients for their preferred
product delivery system. TSL, however, provides services at an
earlier stage of planning and helps the clients with the most
effective supporting system. Such an approach brings effective
results at lower costs.
TSL provides various types of services for their clients. Some of
these services are event management, internet surveys, internet
portal design, brochures, leaflets, newsletters, invitation design
etc. In all our activities we seek to produce materials and events
which is the participants not to forget after the curtain comes down.
TSL provides top-class services for this clients which includes
innovative hi-tech services.
TSL puts emphasis on the most important element of production
management, which is building an interactive relationship between
a client and the key audiences. TSL provides various types of PR
support for their clients. These services significantly help the clients
to reach their enticing needs.
TSL’s services in the area of PR supports are:
Brochures
CD-ROM/DVD
Newsletters
Mass Mailing
Information Line
Information Materials
Leaflets
P.O. Box
Invitations
Event Management
11. Golam Maruf
Managing Director
Mr. Golam Maruf is the Managing Director of TSL. He
started working in PR in the capacity of Managing Director
of the MGA Company Limited in Comilla Head Office from
January 2014. As of March 2015 he started the new
company Bangladesh Technology Zone, which is now
changed to Technology Softzone Limited.
In the past, Maruf held a wide range of managerial
positions spanning from planning, local and domestic
trade, agriculture etc. Having worked for a number of
years, a stringer for BD Magazine and Newspaper in BD,
Maruf enjoys excellent relations with foreign and local
media and Gov. & non Gov. Politician of Bangladesh.
Further, he is also efficient in multi languages which
includes English, Bangla, Hindi, Urdu etc.
Golam Maruf graduated from the London Regal College,
London in 2013 with a degree in Administrative
Management. He also completed a one-year IT program at
the London Regal College and one year in F&B Service
Management in NHTTI (Bangladesh Porjoton Corporation).