Research was conducted through questionnaires and internet research to determine the best location for a new Fine Tune Health Club facility. The research found that while people in Newburgh were very satisfied with their current health club, Middletown residents were only moderately satisfied and had a higher annual household salary. Middletown also had a larger population than Newburgh. Based on these findings, particularly the greater economic opportunities in Middletown, the conclusion was that Middletown would be a better location for a new health club facility.