The document outlines Help for Heroes' 40,000 Strong campaign. The campaign aimed to raise awareness of the 40,000 veterans who have been medically discharged from the military. It featured installations with 40,000 figures across the UK and stories of individual veterans. The campaign was successful in increasing brand awareness and consideration, fundraising over £170,000, and acquiring 2,000 new supporters. It also highlighted the need to review the medical discharge process from the Ministry of Defense. Key learnings included the importance of a value-based donation mechanism for personal connection and fundraising, maximizing earned and owned media channels for greater impact, and how installations benefit local engagement.
Austin: Chive Charities: Changing the Giving Paradigm and Finding Growth in 2020TechSoup
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https://local.nten.org/events/details/nten-austin-presents-online-chive-charities-changing-the-giving-paradigm-and-finding-growth-in-2020/#/
Chive Charities has changed the giving paradigm. As opposed to using a cause to raise awareness and funds, Chive Charities uses the stories of individual grant recipients to raise awareness for the causes they support: veterans and first responders with medically-related needs and rare medical diagnoses.
2020 has turned the world upside down, leaving almost no business unscathed. Putting an emphasis on four key priorities, Chive Charities has found remarkable success - growing their community of support in a year that felt impossible to do so. Erika Carley, Chive Charities' Senior Director of Operations, will speak to our tech club about their work, their impact, and she will share insights regarding how to find growth in 2020 and beyond.
Austin: Chive Charities: Changing the Giving Paradigm and Finding Growth in 2020TechSoup
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https://local.nten.org/events/details/nten-austin-presents-online-chive-charities-changing-the-giving-paradigm-and-finding-growth-in-2020/#/
Chive Charities has changed the giving paradigm. As opposed to using a cause to raise awareness and funds, Chive Charities uses the stories of individual grant recipients to raise awareness for the causes they support: veterans and first responders with medically-related needs and rare medical diagnoses.
2020 has turned the world upside down, leaving almost no business unscathed. Putting an emphasis on four key priorities, Chive Charities has found remarkable success - growing their community of support in a year that felt impossible to do so. Erika Carley, Chive Charities' Senior Director of Operations, will speak to our tech club about their work, their impact, and she will share insights regarding how to find growth in 2020 and beyond.
Integrated PR campaigns | PR Network | 3 July 2017CharityComms
Andrew Webster, senior communications manager, Jenny Mitchell, research communications officer and Sara Ashraf, media manager (retail), British Heart Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Makerble finds, funds and follows the change you want to see in the world.
£665million per year would be given extra to charity if British people knew more about what their donations would achieve. That's equivalent to the annual income of 80,000 charities - that's half the number of registered charities in the UK.
We believe Makerble can harness those missed donations and start a domino effect of change:
As charities begin to experience the financial benefit of making their work more transparent through Makerble, and consumers begin to compare the relative impact that charities achieve, charities will be incentivised to become more competitive: in terms of both effectiveness and efficiency, which will accelerate social progress.
In partnership with OMD UK and the Daily Mail, Boots ran a campaign to rally the nation, to promote the Health Hero Awards and to re-establish Boots as the only local retailer to trust with prescriptions
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Slides from a webinar, broadcast on 19 November 2019, providing an overview of the state of the charity sector and exploring how some of the trends can inform your board strategy.
View the full webinar at: https://www.youtube.com/watch?v=8_Cdwc_HPaI
As part of our IMC course at Swinburne, my group and I created an integrated marketing campaign for Zoos Victoria with a budget of $400,000. The main objectives are to 1) increase awareness of the zoos' conservation efforts, 2) increase membership base and 3) increase member retention. Here is our pitch.
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27. THANK YOU
Lexi Short
Senior Campaigns Manager
Lexi.Short@helpforheroes.org.uk
Andy Johnson-Creek
Head of PR
Andy.Johnson-Creek@helpforheroes.org.uk