This document describes the details of a business quiz competition conducted by the team "Sarson Da Swag" of Gnosis Quiz League, NIT Allahabad. It contains 9 multiple choice questions covering topics related to business, marketing, and current affairs. Participants in the quiz could earn points by buzzing in and answering correctly, or lose points for incorrect answers. The questions cover topics like gutka business, JP Morgan and the Titanic conspiracy theory, McDonald's characters, diamond marketing by De Beers, and unicorn startups.

1. “THE BINNESS QUIZ”
FINALS
BIZ QUIZ CONDUCTED BY TEAM :
‘SARSON DA SWAG’
-ANUGRAH AGNIHOTRI , SIDDHARTH MITTRA ,
SHUBHAM JAIN
GNOSIS QUIZ LEAGUE , NIT ALLAHABAD

3. SHUBH AARAMBH
• 9 QUESTIONS
• POUNCE +x / -10
Where X=25 (if 1-2 teams pounce and give correct answer)
X=20 (if 3-5 teams pounce and give correct answer)
X=15 (if 6-8 teams pounce and give correct answer)
• BOUNCE +10/ -0
• HINTS WILL BE GIVEN ON BOUNCE IF REQUIRED

4. 1.)
• Sachiin Joshi is an actor belonging to Jodhpur famous(kind of) for doing
films like ‘Jackpot’ and many more Telugu films. He made his debut in
‘Aazaan’. But apart from acting abilities, it is a business connect that
put him in this quiz.
• He is associated with the JMJ group of companies which has a vast
portfolio. But a preliminary product of the company earned its founder
and now him a reputation and a nickname in the business world as the
Y king.
• Give me Y.

6. ANSWER
• Y is GUTKA.
• Sachiin Joshi
and his father
Jagmohan
Joshi are also
known as the
‘gutka king’.

7. 2.)
• The just missed it club is a club/group of people who cancelled their voyage
aboard the RMS Titanic despite of having tickets booked.
• A very famous conspiracy theory about the Titanic and its sinking takes into
account the fact that the just missed it club had the person X and many of
his close associates and people he planning to do business with soon in it.
• The conspiracy theory says that X hatched a plan to kill off his opponents on
the matter of the federal reserve inspired by a book titled "Wreck of the
Titan" written in 1898 by a man named Morgan Robertson.
• Who is this extremely famous businessman X who also owned the Titanic.

9. ANSWER
• X : JP Morgan

10. 3.)
• In their statement about X, the
famous corporation Y said :"The
smile known around the world," X is
second only to Santa Claus in terms
of recognition.
• Along with birdie the early bird,
Hamburgler, grimace and many
more, they formed the fictitious
world of Yland used for advertising
Y's products. Identify X,Y.

12. ANSWER
• X : Ronald
McDonald
• Y : Mcdonald’s

13. 4.)
• Scarcity marketing is a type of marketing where the marketers induce a
sense of urgency in the minds of the consumer by making them feel
that they would miss out if they don’t act fast. A few common
examples are the Big billion day sale by Flipkart and the invite only
system of Oneplus phones.
• But its most impactful usage is undoubtedly by the company X which
ran an iconic ad campaign in 1940s and 50s. Over the course of a few
decades, successfully turn a failing market into a psychological
necessity, all during a period of war and economic turmoil
• Give me X and what product/commodity did they revolutionise.

15. ANSWER
• X :De’Beer’s
• Diamond
• A diamond is
forever
campaign

16. 5.)
• After Japanese baseball team Hanshin Tigers victory in the 1985 Japan
Championship Series the fan base went wild, and a riotous celebration
gathered at a Bridge. The rabid crowd seized a plastic statue of X owing
to the fact that he looked like one of their players but was not a
Japanese, from a nearby outlet of his chain of restaurants Y and tossed
it off the bridge as an effigy.
• A curse was said to be placed on the team because of X's anger over
this. This was used to explain the team's subsequent 18-year losing
streak and is famous as the Curse of the X.
• Give me X, Y.

18. ANSWER
• X : Colonel Sanders
• Y: KFC

19. 6.)
• Which famous FMCG brand which advertises itself as
A journey of excellence
A saga of transformation
A signature of majestic lifestyle
A tradition of extraordinary fragrance…
sponsored the recently concluded Jaipur lit fest and started a six word story
contest which got trolled on twitter.

21. ANSWER
• Rajnigandha

22. 7.)
• 'X tax' is the popular term used to refer to a diverted profits tax, which
is a legislative project in the United Kingdom.
• The aim, beginning in April 2015, is to impose a levy on company
profits—excluding those of small and medium-sized enterprises—that
are routed via "contrived arrangements" to tax havens.
• The term has also been used to refer to a tax in Spain, introduced in
2014, that imposes a royalty charge on X when its news site uses
material belonging to a Spanish publisher. X's response was to cease
collating such articles on its news website.
• What is X.

24. ANSWER
• Google Tax

25. 8.)
• X, an Indian company was established in 1989 in collaboration with
Hasbro toys, USA. The company has manufacturing licenses for toys
and games from Disney, Warner Brothers, Rummikub and Dora. X also
has partnerships with renowned toy brands Hasbro, Lego, Jumbo etc.
for manufacture and marketing in India.
• X's products are however manufactured by a company Y in south India
which started off by manufacturing balloons for toys but soon
diversified and is now known for a different category of products of the
same raw material.
• Give me X,Y.

27. ANSWER
• X :FunSkool
• Y: MRF

28. 9.) CONNECT

30. ANSWER
• Various Objects used for calculation of PPP indices i.e. the iPod index,
the tall latte index, the billy index (Ikea billy index).

31. AD-MAD ROUND
• 6 QUESTIONS
• WRITE DOWN THE ANSWERS IN YOUR SHEET
• EXCHANGE SHEETS AT THE END OF THE ROUND
• ANSWERS GIVEN AT THE END OF THE ROUND
• +10/ -0 PER QUESTION

39. ABSOLUT

40. McDONALD’S

41. SONY
PLAYSTATION 3

42. COCAINE TOOTHACHE DROPS

43. WWF

44. WONDERBRA

45. JHINGALALA
• 9 QUESTIONS
• POUNCE +x / -10
Where X=25 (if 1-2 teams pounce and give correct answer)
X=20 (if 3-5 teams pounce and give correct answer)
X=15 (if 6-8 teams pounce and give correct answer)
• BOUNCE +10/ -0
• HINTS WILL BE GIVEN ON BOUNCE IF REQUIRED

46. • This is the math stack exchange answer to a question about the shape
of what ?
The shape is self centring hence easy to stack up.
There is no trajectory that allows you to break up into predictable
pieces, it's a saddle so increases the _________ feeling hence that
weird satisfaction.
It is relatively more feasible to manufacture the press block compared
to other shapes.
1.)

48. ANSWER
• The shape of pringles is being described

49. 2.)
• The halo effect is a cognitive bias in which an observer's overall
impression of a person, company, brand, or product influences the
observer's feelings and thoughts about that entity's character or
properties. This effect is widely used in advertising when choosing
brand ambassadors.
• Similarly, The devil effect, also known as the reverse halo effect, is
when people allow an undesirable trait to influence their evaluation of
other traits.
• In the wake of recent debates in the country the company X, faced an
online movement on an unusual platform that can be attributed to the
reverse halo effect.
• Which company and how was the movement known on social media?

51. ANSWER
• The company was
Snapdeal, and the
movement was
known as #appwapsi

52. 3.)
• The pic is of an ad guru of India who
gave us memorable ad campaigns
like those of Fevicol, Cadbury dairy
milk, Vodafone etc.
• A book on marketing recently
released by him is a word play on
Pandemonium meaning wild and
noisy disorder or confusion; uproar.
• Identify him and also his widely
known and successful advertising
venture in the year 2014.

54. ANSWER
• Piyush Pandey, and he
was a part of the team
for the BJP general
elections 2014
campaign team.

55. 4.)
• Given below are the names of a few sailing ships. The ones originally
used were the Grand Turk and the Friendship.
• Others that are also used are the John Wesley, Salem, Birmingham,
Maria Teresa, Propontis, Recovery, Sooloo, Star of the West,
Constitution, Java, United States, and Hamilton.
• Which very famous brand by Proctor&Gamble can this list be
pertaining to?

57. ANSWER
• Names of the
ships used on
the Old Spice
logo

58. 5.)
• X is a term in the U.S. investment and venture capital industry that
denotes a start-up company—originally and often software-focused,
but now more inclusive of other sectors—whose valuation has
exceeded the somewhat arbitrary value of $1 billion.
• As of August 2015, the list was led by Uber (transportation), Xiaomi
(consumer electronics), Airbnb (lodging), Palantir (big data), and
Snapchat (social media).
• Canadian companies with similar distinctions have been termed
"narwhals".
• Give me X

60. ANSWER
• Unicorn companies

61. 6.)
• Shown is the pic of a famous and
revolutionary product by the company we
now know as X. This started as the
J.Cooper company and made the
revolutionary product shown, selling it by
the name of the kenosha klosed krotch.
The product was a hit and the company
went on to make newer designs and
products.
• But soon they had to change the name of
this product/line of products. They
changed the name to X and it since then
has been the name for their company.
Give me X .
• Why did they have to change the name for
brownie points.

63. ANSWER
• The company is
known as
JOCKEY ever
since they
renamed KKK(!!)
as Jockey briefs.

64. 7.)
• X, an iconic product and brand, once consisted of an unusual
compound Y. The existence of this in the raw material for the product
was not much of an issue for quite some time but caused widespread
hue and cry after awareness of its side effects grew.
• The manufacturing company then modified the recipe to remove it.
However, long after it had ceased to contain any significant amount of
Y, in the Southeastern U.S., "dope" remained a common colloquialism
for X, and "dope-wagons" were trucks that transported it.
• What is X and Y.

66. ANSWER
• X : Coca Cola
• Y : Cocaine

67. 8.)
• "Z live in the grey area between audacious technology and pure
science fiction,” Google said in a 2013 video titled Z Thinking.
• Some famous examples of Z are project Wing, Loon, Titan, and Calico.
While many of Google's Z are judged as a waste of time and money by
the general public, some are aimed at achieving great things to 'make
the world a better place'.
• What is the name Z given to this category of Google's products
/projects.

69. ANSWER
• Z : Moonshots

70. 9.) CONNECT

72. ANSWER
• All startups in
which Ratan Tata
invested

73. • 6 QUESTIONS
• INDIVIDUAL POINTS FOR EACH
QUESTION ONLY ON POUNCE
• +20/-10 PER QUESTION ON POUNCE
• ANSWERS FOR INDIVIDUAL
QUESTIONS FOLLOW THE SLIDES
• POINTS FOR THE CONNECT SHOWN
ON EACH SLIDE
• CHOCOLATE FOR THE NAME OF THE
ROUND
LAST ROUND

74. • +60/-30
• In the early 1970’s due to recession resulting from the
Vietnam war and Apollo space program, the commercial
arm of X suffered huge unemployment. A billboard in an
airport read –”Will the last person
leaving SEATTLE please turn out the lights.”
• It was at this time that X introduced it’s iconic design of Y,
known for its capacity, which helped X re-emerge financially.
• Give me X and Y.

76. • X – Boeing
• Y – 747

77. • +50/-25
• The company X began by mining for corundum in quarries.
• Twelve years after it’s inception, it developed its first
exclusive product- X-ite cloth. This was followed by
waterproof sandpaper and Scotch brand tapes.
• It also developed Y which has become the generic name for
that sort of product.
• Give me X and Y.

79. • X – 3M (Minnesota Mining and Manufacturing)
• Y – Post-it notes.

80. • +40/-20
• The company X was christened by the founder and his
mother while playing on the anagram set. According to the
founder it was short, easy to pronounce and nothing
resembled the name.
• In the 20th the company rose to such heights in terms of
popularity that X _____ became a common colloquialism for
memorable moments.
• The company ran into financial troubles in the late 20th
century due to its reluctance to change to digital systems. It
did eventually switch over to digitized products but also had
to file for bankruptcy.
• Identify X.

82. • X – Kodak (Kodak moment).

83. • +30/-15
• The company X is named eponymously after its founder.
• The company is well known for its novel methods in supply
chain management and electronic commerce – particularly
its direct sales order and configure to order approach to
manufacturing. It is also the first company to install red hat
Linux on corporate systems.
• In 1992, the founder of the company became the youngest
CEO ever to be heading a Fortune 500 company. He stepped
down as the CEO in 2004 but returned in 2007 and
maintains that position even today.
• Name the company X.

85. • Dell after Michael Dell.

86. • 20/-10
• The company X is hugely famous in the tech world. Neil
Armstrong transmitted his first words on the moon using a
transceiver designed by this company.
• Morton Goldsholl, the guy who designed the present
Batman logo, is said to have created the packaging for this
company’s products.
• It also developed the world’s first two way pager.
• Give me X.

88. • X – Motorola

89. • +10/0
• X enjoys approbation from Richard Branson and Prince
Charles.
• After a record of 120 years of continuous service, the
workers of this firm went on a strike for the very first time
to support Anna Hazare in his anti-corruption campaign.
• To the luck of the customers, the strike was on Parsi New
Year, a public holiday .
• X was recently depicted in a Bollywood film.
• Give me X.

91. • X – Dabbawallahs.

92. COMPANIES FOR THE CONNECT
• Boeing
• 3M
• Kodak
• Dell
• Motorola
• Dabbawalas

94. CONNECT
• All these firms (claim to ) have a six sigma certification given to them

95. THANK YOU !