This summary provides the key details from the BIZTECH QUIZ document in 3 sentences:
The document contains a quiz with multiple choice and fill-in-the-blank questions related to business, technology, and current events. Questions cover topics like companies, acquisitions, marketing strategies, films, economics terms, sponsorships, aviation plans, gaming partnerships, trademarks, tourism management, policies, brand ambassadors, investments, and outcomes of COP27. The questions test knowledge of business, brands, and events that made headlines in 2022.
8. There has been a surge in D2C sites in 2022.
Companies like Nestle , Dabur, Panasonic have
launched their own D2C microsites to collect
consumer data, build loyalty etc. Expand D2C.
11. In 2022, many Kannada films became all India hits
like KGF 2, Kantara and 777 Charlie...If Bombay
film industry is Bollywood , Telugu film industry is
Tollywood, Tamil one is Kollywood what is the
Kannada film industry called ?
14. In economics, the _____ ____ of gift-giving is the
loss of efficiency that occurs when the value of the
gift to the recipient is less than the cost of the gift
to the giver. In this case, economists argue that
cash would be a more efficient gift. Fill in the
blanks
17. Budweiser had been a sponsor of FIFA World cups
for the last 36 years. It had made elaborate
preparations for promoting in Qatar also. Qatar
govt banned alcohol two days before FIFA started.
What product did they promote in stadia ?
20. . The Taxiing phase and the Take Off & Climb phase
are part of an ambitious 5-year plan that Air India
undertook in 2022 to establish itself again as a
world class global airline with an Indian heart.
From the Sanskrit for “Dawn of a new era,” what is
this plan named?
23. The original name of this entity. which was in
the news in 2022, for its acquisition by
Microsoft was Silicon and Synapse with “silicon”
representing the building block of a computer,
while “synapse” the building block of the brain.
However, the name underwent multiple
changes finally settling on one which the
founders picked up from the dictionary.
Which entity is this, which is also the name of a
weather phenomenon in the winter season?
26. 40 years ago in 1982, lawyer Martin Lipton coined
this term as a response to the hostile takeovers in
practice then, drawing from a practice that spies
followed when they were discovered to eliminate
the possibility of being interrogated by an enemy.
In 2022, Twitter, before being bought over by Elon
Musk tried enacting a similar strategy but in vain.
Which term is this?
29. One of the most well-known associations
between two entities in the world of gaming
comes to an end in 2023 after a partnership of
over 30 years. It held the Guinness record for the
best-selling video game franchise in the world.
One of the entities intends to enter a new
partnership to produce the real game that has the
______ name.
Which are these 2 entities?
32. This portmanteau term was introduced in the
1940s by Alcoa to describes its blending of skills
related to engineering and design. Union Carbide
used it in an inhouse magazine in 1957. The term
however got taken over by another company,
whose parent entity, will be celebrating its
centenary in 2023. They filed for a trademark for
the term in 1989, claiming first use of the term in
1962 and since then it is their registered
trademark. Which term is this? Name the parent
entity
36. In a bid to better manage visitors who often far
outnumber residents in this historic city, the
officials would be charging day-trippers to make
reservations and pay a fee to visit as against those
who choose to stay overnight. Four-fifths of all
tourists visit this city, known for clogging narrow
streets and heavily trafficked foot bridges, just for
the day. Which European city is this?
42. With more and more people working from
home and people wearing sneakers and
trainers , which iconic brand has decided to
stop marketing its shoe polish in UK ?
48. Name the unicorn where the couple Ashneer
Grover and Madhu Jain Grover were part of
the original founding team.They have since
left/ asked to leave after several governance
related clashes with the company board .
51. In India wine accounts for just 1% of all
alcoholic beverages. One company, promoted
by Stanford graduate Rajeev Samant has been
developing this market. It has even promoted
wine tourism in Nashik, India’s version of
Napa Valley. It had an IPO recently. Name the
company
54. Which Star footballer has been signed as a
Brand Ambassador by Byju’s for its social
initiative ‘Education for All’ ? This became
controversial because of the timing.
57. Which Manhattan based investment firm has
given a Rs 4 crore package to IIT Kanpur
graduates in campus placement ? It had
earlier employed controversial Sam Bankman-
Fried and Caroline Ellison of FTX and Alameda
respectively.
63. At the end of COP 27, the delegates agreed to
create a fund that will have contributions
from all countries, particularly the rich
countries to finance the poor countries who
suffer losses due to climate change ?