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The document describes a new jacket called "Reborn". It comes in various colors and sizes, and features a fur-lined hood, built-in speakers, a heater/cooler that can be adjusted via Bluetooth, and adjustable sleeves. It will compete against brands like North Face and Canada Goose. The jacket will retail for $599.99 and be sold in stores and online. The target market is teens and adults aged 16-35. Promotion will include social media, TV ads, magazines, and YouTube to highlight its unique, comfortable, stylish, affordable, and convenient design.
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Business Reborn presentation
Trying to make a new innovative product to change the world as we know it! If we make our product a reality we can make the money we need.
Business reborn presentation
The document describes a new jacket called "Reborn". Reborn will come in various colors and sizes, and have features like an audio speaker in the hood, an AUX cord, an adjustable heating element, and Bluetooth control of the temperature from a phone. It will retail for $599.99 plus tax, or $677.90, and be sold in stores and online. The target market is teens and adults aged 16 to 35. The jacket aims to compete with brands like Canada Goose and The North Face by offering fashionable, comfortable, and convenient insulation at an affordable price point.
El Fatni Houda 2B5016 (AEO)
American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize its brand image, the document proposes expanding its target age range to 15-40 years old. It suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would change from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. To communicate this new image, the document recommends renovating store designs, featuring young adults in ads, employing 20-40 year old staff, sponsoring adventurous events, and telling the brand story of freedom and individuality.
El fatni houda 2B5016 (AEO)
American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize the brand, the document proposes expanding the target age range to 15-40 years old. It also suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would be changed from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. These changes along with redesigning stores, including young celebrities in ads, and telling the brand's story of freedom and individuality are intended to communicate a bolder, more adventurous image to attract new customers while keeping current customers.
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This document discusses key aspects of product design and development. It defines product, product development process, and design process. It outlines the six phases of product development and different types of products. The document also discusses product conceptual design, form and function, fundamental design rules, concurrent engineering approach, and composition of effective design teams.
Carry-OnInitial game strategyTiffany C., Aze.docx
Carry-On
Initial game strategy
Tiffany C., Azeem S., Dillon H.
MKTG 2150-005
Mount Royal University
Introduction and segment chosen
Carry on is an outdoor backpack company with great features at a competitive price. We have devoted our company to construct backpacks for outdoor enthusiasts as they have a deep and lifelong commitment and investment to the outdoors that is not just a casual interest, but a lifestyle.We believe that people will put their money where their passion is. In order to create an ideal backpack for our target market, we needed to understand the demographic segment of these consumers. Statistically, about 30% outdoor enthusiast have a household income of $100,000+ and about 33% of them are 45+ years old. About 70% are Caucasian and 26% are College Graduates (Outdoor Foundation, 2014, p.10). Also, 54% of outdoor participants are male (Outdoor Foundation, 2014, p. 7). We kept this in mind as our backpack had to be created for potential consumers with both the willingness and ability to buy.
Product Features
We’ve adopted the Large rectangular backpack as it has a quite a large capacity and helps create enough comfort for the outdoor enthusiast. We’ve chosen the Wide-padded because it creates enough durability and comfort for the outdoor enthusiast, and provides a more cost-effective approach than Wide + Chest or the Advanced support straps. Outdoor enthusiasts are more concerned with the capacity and water proof of the backpack, rather than comfort and durability. We’ve added features such as a water bottle holder to allow the traveller to grab water at their convenience, waterproof material to help protect the backpack from weather related issues. We avoided a GPS tracker in our backpack because it is too costly for our price. We chose advanced material as the material for our backpack which offers excellent durability with its synthetic coating and also provides enhanced waterproofing. As for color, we chose green to promote and relate to the outdoor enthusiast. The green color provides camouflage and symbolises the outdoors.
Pricing strategy
The total production cost of Carry-on’s backpack will be $45. This is very efficient in comparison with the demands of an outdoor enthusiast. Everything is provided, and we save production costs by avoiding extra benefits such as a GPS system and advanced support straps. We have decided to price our backpack at $96 as the average an outdoor enthusiasts spends is $90 on a backpack. This provides a $51 margin per unit cost.
Distribution decisions
We decided to distribute our backpacks directly, with a $5 discount due to %0 distributer cut. We also decided to distribute a High End Outdoor store, similarly giving a $5 discount. Distributing at High End Outdoor Stores with a $5 discount can be efficient as it promotes purchases in the most customer reaching area, and only takes a %28 distributor cut. We will also distribute through Department .
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Business Reborn presentation
Trying to make a new innovative product to change the world as we know it! If we make our product a reality we can make the money we need.
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The document describes a new jacket called "Reborn". Reborn will come in various colors and sizes, and have features like an audio speaker in the hood, an AUX cord, an adjustable heating element, and Bluetooth control of the temperature from a phone. It will retail for $599.99 plus tax, or $677.90, and be sold in stores and online. The target market is teens and adults aged 16 to 35. The jacket aims to compete with brands like Canada Goose and The North Face by offering fashionable, comfortable, and convenient insulation at an affordable price point.
El Fatni Houda 2B5016 (AEO)
American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize its brand image, the document proposes expanding its target age range to 15-40 years old. It suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would change from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. To communicate this new image, the document recommends renovating store designs, featuring young adults in ads, employing 20-40 year old staff, sponsoring adventurous events, and telling the brand story of freedom and individuality.
El fatni houda 2B5016 (AEO)
American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize the brand, the document proposes expanding the target age range to 15-40 years old. It also suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would be changed from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. These changes along with redesigning stores, including young celebrities in ads, and telling the brand's story of freedom and individuality are intended to communicate a bolder, more adventurous image to attract new customers while keeping current customers.
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Product Design & Development - 1
This document discusses key aspects of product design and development. It defines product, product development process, and design process. It outlines the six phases of product development and different types of products. The document also discusses product conceptual design, form and function, fundamental design rules, concurrent engineering approach, and composition of effective design teams.
Carry-OnInitial game strategyTiffany C., Aze.docx
Carry-On
Initial game strategy
Tiffany C., Azeem S., Dillon H.
MKTG 2150-005
Mount Royal University
Introduction and segment chosen
Carry on is an outdoor backpack company with great features at a competitive price. We have devoted our company to construct backpacks for outdoor enthusiasts as they have a deep and lifelong commitment and investment to the outdoors that is not just a casual interest, but a lifestyle.We believe that people will put their money where their passion is. In order to create an ideal backpack for our target market, we needed to understand the demographic segment of these consumers. Statistically, about 30% outdoor enthusiast have a household income of $100,000+ and about 33% of them are 45+ years old. About 70% are Caucasian and 26% are College Graduates (Outdoor Foundation, 2014, p.10). Also, 54% of outdoor participants are male (Outdoor Foundation, 2014, p. 7). We kept this in mind as our backpack had to be created for potential consumers with both the willingness and ability to buy.
Product Features
We’ve adopted the Large rectangular backpack as it has a quite a large capacity and helps create enough comfort for the outdoor enthusiast. We’ve chosen the Wide-padded because it creates enough durability and comfort for the outdoor enthusiast, and provides a more cost-effective approach than Wide + Chest or the Advanced support straps. Outdoor enthusiasts are more concerned with the capacity and water proof of the backpack, rather than comfort and durability. We’ve added features such as a water bottle holder to allow the traveller to grab water at their convenience, waterproof material to help protect the backpack from weather related issues. We avoided a GPS tracker in our backpack because it is too costly for our price. We chose advanced material as the material for our backpack which offers excellent durability with its synthetic coating and also provides enhanced waterproofing. As for color, we chose green to promote and relate to the outdoor enthusiast. The green color provides camouflage and symbolises the outdoors.
Pricing strategy
The total production cost of Carry-on’s backpack will be $45. This is very efficient in comparison with the demands of an outdoor enthusiast. Everything is provided, and we save production costs by avoiding extra benefits such as a GPS system and advanced support straps. We have decided to price our backpack at $96 as the average an outdoor enthusiasts spends is $90 on a backpack. This provides a $51 margin per unit cost.
Distribution decisions
We decided to distribute our backpacks directly, with a $5 discount due to %0 distributer cut. We also decided to distribute a High End Outdoor store, similarly giving a $5 discount. Distributing at High End Outdoor Stores with a $5 discount can be efficient as it promotes purchases in the most customer reaching area, and only takes a %28 distributor cut. We will also distribute through Department .
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The document discusses the marketing plan for a new wireless earphone product called Cloud Sounds. It covers the key aspects of the marketing mix - product, price, branding, place, and promotion. The product is wireless earphones that eliminate wires and are fashionable. They will be priced at £59.99 to portray a luxury brand image. Extensive branding, advertising, and placement in major retailers are planned to launch the product and brand. The target market is ages 18-30 and sales of 180,000 units in the first year are projected.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Business presentation
- 1. Reborn By: Mahad and Jordan Logo and slogan Product Description Product Description Visual of Product Competitive Edge Price/ Cost Where it Will be Sold Who is Our Target Market? Promotion? Why it Will Succeed? Thank you Home
- 2. Logo and slogan Logo: Slogan: “The easy, accessible brand” Back
- 3. Product description • The “Reborn” Jacket comes in the colors: Black, White, Beige and Grey for men and women • Comes in sizes: XS, S, M, L, XL, XXL • Fur located around hood, comes in colors: Grey, Dark/Light Brown, Black Back
- 4. Product description • Audio Speaker located in hood • AUX cord in main pocket • Heater located in heart of jacket • Able to adjust temperature through Bluetooth off Phone • Sleeves adjustable for suitable temperature Back
- 5. Visual of product • Picture of product: Back
- 6. Competitive edge? • Our jacket, “Reborn”, is competing against other clothing companies in this industry such as: Goose and North Face. • These companies are well-known for their fashion, quality, and comfort ability • Reborn is at the same standard as these brands, therefore versing them in the market Back
- 7. Price/ cost • Price of “Reborn” is listed on the market for $599.99 + HST = $677.90 • It costs $120 for the built in heater/cooler, $180 for the built audio speakers and $200 for the make of the jacket • Total cost for making jacket: $500 Back
- 8. Where it will be sold • This product will be sold in local retail stores available for purchase such as: Due West Clothing Company, Intermix, and Over The Rainbow • Can also be bought online through websites of retail stores Back
- 9. Who is our target market? • Reborn is targeted towards teens and adults (16- 35) • Not available in sizes for children Back
- 10. Promotion? • Social media accounts through Twitter, Facebook, Instagram (@RebornJackets) • Television commercials • Advertisements through magazines • YouTube Advertisements Back
- 11. Why it will succeed? • Unique • Comfortable • Stylish • Affordable • Good Quality • Convenient • Money-back • Accessible Back
- 12. Thank you • Thank you for taking the time to listen to our presentation • Hope you go buy your “Reborn” Jackets soon! Back