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Business plans
Business Plans… 
…Need to be employed by anyone who is in 
business 
…Set a strategy for future growth and can be 
used to attract investors and loans
…Business Plans are also kept 
and developed over time by 
existing businesses, and even 
started over when new 
opportunities arise. 
They aren’t just used 
by start-ups…
Types of Business Plan include:
Business Plan Essentials:
• Executive Summary 
• Business Strategy 
• Marketing Strategy 
• Team & Management Structure 
• Financial Budgets & Forecasts
Executive Summary 
• Introduction to business 
• Competitive advantages 
• Brief summary of the plan
• Tactics 
• Strategic Impact 
• Business’s core values 
Business Strategy
Marketing Strategy 
• SWOT Analysis 
• Market Research 
• Distribution Channels 
• Strategic Alliances 
• E-commerce & Technology 
• Marketing Budget 
• Credibility & Risk Reduction
Team & Management 
Structure 
• Skills, Experience, Training & 
Retention 
• Advisers 
• Management Systems
Financial Budgets 
& Forecasts 
• Profit & Loss Forecast 
• Cash Flow Forecast 
• Balance Sheet Forecast 
• Capital Expenditure Budget 
• Break-even Analysis
Find out more with Business.govt.nz: 
Business.govt.nz provides free access to a wide range of resources, 
including tools and interactive content. It acts as a gateway to 
government and private sector business information, news and services. 
Next steps: 
•Writing a business plan 
•Free business plan template 
•Quick start business plan tool 
•SWOT analysis 
•Getting ready to start up 
•How much money do you need to start a business?

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Business plans powerpoint

  • 2. Business Plans… …Need to be employed by anyone who is in business …Set a strategy for future growth and can be used to attract investors and loans
  • 3. …Business Plans are also kept and developed over time by existing businesses, and even started over when new opportunities arise. They aren’t just used by start-ups…
  • 4. Types of Business Plan include:
  • 6. • Executive Summary • Business Strategy • Marketing Strategy • Team & Management Structure • Financial Budgets & Forecasts
  • 7. Executive Summary • Introduction to business • Competitive advantages • Brief summary of the plan
  • 8. • Tactics • Strategic Impact • Business’s core values Business Strategy
  • 9. Marketing Strategy • SWOT Analysis • Market Research • Distribution Channels • Strategic Alliances • E-commerce & Technology • Marketing Budget • Credibility & Risk Reduction
  • 10. Team & Management Structure • Skills, Experience, Training & Retention • Advisers • Management Systems
  • 11. Financial Budgets & Forecasts • Profit & Loss Forecast • Cash Flow Forecast • Balance Sheet Forecast • Capital Expenditure Budget • Break-even Analysis
  • 12. Find out more with Business.govt.nz: Business.govt.nz provides free access to a wide range of resources, including tools and interactive content. It acts as a gateway to government and private sector business information, news and services. Next steps: •Writing a business plan •Free business plan template •Quick start business plan tool •SWOT analysis •Getting ready to start up •How much money do you need to start a business?

Editor's Notes

  1. Go online to www.business.govt.nz/starting-up/writing-a-business-plan for further details on how to write a business plan. You can also find a business plan template at www.business.govt.nz/tools-and-templates/tools/templates and an interactive business plan tool at www.business.govt.nz/tools-and-templates/online-training/starting-up/quick-start-business-plan.
  2. These five sections are not universally used in any order. There is no set structure for a business plan.
  3. These five sections are not universally used in any order. There is no set structure for a business plan.
  4. An example of a SWOT analysis template can be found online at www.business.govt.nz/tools-and-templates/online-training/marketing/swot-analysis.
  5. Team and management structure often feature first in many business plans instead of an executive summary if those involved want to emphasise their track records and industry experience.
  6. Presentation budgets given to investors often focus on financial forecasts to emphasise the possible rate of return from investing in the company.