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Business Planning for Real Estate
The Big 3
Training
Niche
Marketing
Training
Using down time to learn industry
news, strategy and technique
Training Resources
MIBOR
NAR
Real University
Internet
Broker
Niche
Identifying target market and area of
expertise through specialization
Niche Ideas
Price range
Age group
Market area
Ethnicity
What is Your Niche?
1.
2.
3.
Prospecting is…
Strategic networking
Farming
Asking for referrals
Email Campaign
Cold Calling
Prospecting ain’t…
Volunteering
Social media posts
Social Networking
Thinking about doing something
Networking is your friend!
Best referral process
Build credibility
Personal
Strategic
Help-Get Helped
Regional/Industry Oriented
The Power Circle
ME ME ME
Small and Intimate
Help each other grow
Referral sources
Be the connector
Build a rapport with other business
owners
The Day to Day
Have a plan
Schedule tasks
Floating is a Sin
Study/Learn/Prospect/Move
Freedom is a very hard benefit to
manage
A Basic Business Day
6am – Study/Read
7am – Networking
9am – Marketing(social media, emails)
10 am – Follow up calls and emails
Noon – Lunch with client
2pm - Showings
6pm – Follow up calls and emails
9pm – Write(blog, update listings)
A Basic Prospecting Day
6am – Study/Read
7am – Networking Event
9am – Marketing(social media, emails)
10 am – Follow up calls and emails
Noon – Networking Event
2pm - Showings
6pm – Networking Event
9pm – Follow up emails and messages
Marketing
Creating Value in you
Promoting your services
Differentiating yourself-niche
Targeted
Measurable
Leads to Sales
Advertising
The platform to market
Promotions
Paid or Free
Strategic and Planned
Who do you want to reach
Types of Advertising
Print(mags, news, flyers, mailers)
Online
Product placement(Shopping Carts)
Sponsorship(donate, newsletters,
events)
Business planning presentation

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Business planning presentation