The document provides guidance on key sections to include when writing a business plan, including a company description that introduces the business and its unique value proposition. The market analysis section should describe the target industry, market, competitors, and the business's potential market share. The organization and management part outlines the ownership and leadership structure. Additional sections cover product or service details, marketing and sales strategies, funding requirements, and an executive summary that highlights the overall business goals. The business plan aims to help investors understand the business concept and its potential for success.

1. Writing a
Business plan
What an investor hopes to find.

2. Company Description
This section of your business plan provides a high-level review of the different
elements of your business. This is akin to an extended elevator pitch and can
help readers and potential investors quickly understand the goal of your
business and its unique proposition.
What to Include in Your Company Description
 Describe the nature of your business and list the marketplace needs that
you are trying to satisfy.
 Explain how your products and services meet these needs.
 List the specific consumers, organizations or businesses that your
company serves or will serve.
 Explain the competitive advantages that you believe will make your
business a success such as your location, expert personnel, efficient
operations, or ability to bring value to your customers.
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3. Market Analysis
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4. What to Include in Your Market
Analysis
 Industry Description and Outlook –
 Information About Your Target Market –
 Distinguishing characteristics –
 Size of the primary target market –
 How much market share can you gain? –
 Pricing and gross margin targets –
 Competitive Analysis 27 February 2014
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5. Organization & Management
-Ownership information
-Board of directors
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6. Service or Product Line
What to include in your service or product line
1.
A Description of Your Product / Service
2.
Details About Your Product’s Life Cycle
3.
Intellectual Property
4. Research and Development (R&D) Activities
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7. Marketing and sales
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Marketing is the life blood of any business, so
an overall marketing strategy should include:
Market penetration strategy
Growth strategy
Channels of distribution strategy
Communication strategy
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8. Sales strategy
• Sales force strategy
• Sales activity
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9. Funding
• Financials
• Profit and revenue
• Funds management
limits
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10. How to Make Your Business Plan
Stand Out
One of the first steps to business planning is
determining your target market and why they
would want to buy from you.
1. Identify your market
2. Learn to strategies
3. Carve a niche.
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11. Executive summary
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The Mission Statement –
Company Information –
Growth Highlights –
Your Products/Services –
Financial Information –
Summarize future plans –
Copyright YouWin/ Matzilla Global Company Ltd. 2013
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12. Highlights
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Company Description
Market analysis
Organization and Management
Service or Product line
Marketing and Sales
Funding
How to make your business stand out
Executive summary
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Copyright YouWin/Matzilla Global Company
Ltd 2013
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