The Amarillo Craft Beer Company business plan outlines their mission to become the leading craft brewery in Texas by producing four styles of high-quality beer and developing strong customer loyalty. Their president and brewmaster, Matt Helm, has extensive brewing and business experience. ACBC will focus on the 25 major Texas metro areas and utilize marketing and community events to establish their brand as part of Texas culture. They require $1.32 million in funding to start operations and expect profitable growth, generating $3.33 million in sales by year five.
SABMiller Management Report for MBA Boardroom ActivityMia McMillan
This is the management report my Group produced for the Durham MBA Boardroom Activity where we received top marks.
I designed and did the layout for the report, inspired by the SABMiller annual report.
Overview of Schubros Brewery for Investment Review - Company strategic focus, positioning, performance and forecasts. This document does NOT contain any information specific to our Series B Preferred shares offering, and is NOT a document intended for broad distribution for investment solicitation. Schubros has declared its share issuance to the SEC and the State of California under Regulation D clause 506 authorizing sales ONLY to accredited investors and permitting reasonable targeted solicitation. This document is uploaded in support of such a shares offering and communication.
Core Value and Mission Statements for Central City Brewery (Surrey.docxvanesaburnand
Core Value and Mission Statements for Central City Brewery (Surrey)
According to the research about Central City Brewery and the whole beer industrial in Vancouver, BC, and we can know that the number of public and private breweries are increasing every year. For now there are about 51 (1) craft brewers in Metro Vancouver to meet the demand of the beer lover. In this extreme competition environment, Central City Brewery decide to invest (2) 35 million dollar on opening a public Bridgeview site and a public beer tasting tour for their own factory in Surrey. Central City Brewery also sign a contract with Simon Fraser University and they decide to open a new course in Simon Fraser University Surrey campus which call the Science of Brewing. This course will express the chemistry, biology and microbiology involved in the brewing process, and the relatives of the students which take this course also can join the classes and learn the brewing science by doing it. Red racer beer is the core product of Central City Brewery, and they make these beer into many different flavored, for example, the red racer winter ale is a spicy taste beer and red racer white ale is an orange taste beer(3). Central City Brewery also works hard on inviting some different new products beside beer, such as Gin and vodka. Therefore, the core value and mission statement of Central City Brewery are to promote the craft brewing industry in Vancouver, BC by means of education, promotion of special events and to research and develop different alcoholic beverages to meet the demand of the market.
Corporation Goals for Central City Brewery (Surrey)
1. Raise awareness in the market – promotion, education of special events to the costumer, and advertising
The nowadays brewery industrial for Vancouver BC is a perfect competitive market, and Central City Brewery should let the costumers in the market know the advantage about their company. The investment on the factory tour and sign with SFU for opening new course for brewing are the good start for marketing. They can also do the following to make their brand more famous:
· Lower the ticket price for people which want to visit their factory
· Sign contract with Vancouver local TV station for doing the advertising on television
2. Research and develop different alcoholic beverages for attract more customers in the market
Central City Brewery was opened at 2003, and only focus on making different flavored beer during these 14 years till now, and in this year January they just distill their first single malt whisky and vodka(4). They decide to produce both wine and beer in the future operation. According to the research, the number of Canadian people drink wine now is about two time than the number in 1900, therefore, it is a good time to join the wine market to marker more profits. They may make low-alcohol wine to let the beer lovers also can enjoy it.
3. Production- Improve the working efficiency by hiring, training and investment .
SABMiller Management Report for MBA Boardroom ActivityMia McMillan
This is the management report my Group produced for the Durham MBA Boardroom Activity where we received top marks.
I designed and did the layout for the report, inspired by the SABMiller annual report.
Overview of Schubros Brewery for Investment Review - Company strategic focus, positioning, performance and forecasts. This document does NOT contain any information specific to our Series B Preferred shares offering, and is NOT a document intended for broad distribution for investment solicitation. Schubros has declared its share issuance to the SEC and the State of California under Regulation D clause 506 authorizing sales ONLY to accredited investors and permitting reasonable targeted solicitation. This document is uploaded in support of such a shares offering and communication.
Core Value and Mission Statements for Central City Brewery (Surrey.docxvanesaburnand
Core Value and Mission Statements for Central City Brewery (Surrey)
According to the research about Central City Brewery and the whole beer industrial in Vancouver, BC, and we can know that the number of public and private breweries are increasing every year. For now there are about 51 (1) craft brewers in Metro Vancouver to meet the demand of the beer lover. In this extreme competition environment, Central City Brewery decide to invest (2) 35 million dollar on opening a public Bridgeview site and a public beer tasting tour for their own factory in Surrey. Central City Brewery also sign a contract with Simon Fraser University and they decide to open a new course in Simon Fraser University Surrey campus which call the Science of Brewing. This course will express the chemistry, biology and microbiology involved in the brewing process, and the relatives of the students which take this course also can join the classes and learn the brewing science by doing it. Red racer beer is the core product of Central City Brewery, and they make these beer into many different flavored, for example, the red racer winter ale is a spicy taste beer and red racer white ale is an orange taste beer(3). Central City Brewery also works hard on inviting some different new products beside beer, such as Gin and vodka. Therefore, the core value and mission statement of Central City Brewery are to promote the craft brewing industry in Vancouver, BC by means of education, promotion of special events and to research and develop different alcoholic beverages to meet the demand of the market.
Corporation Goals for Central City Brewery (Surrey)
1. Raise awareness in the market – promotion, education of special events to the costumer, and advertising
The nowadays brewery industrial for Vancouver BC is a perfect competitive market, and Central City Brewery should let the costumers in the market know the advantage about their company. The investment on the factory tour and sign with SFU for opening new course for brewing are the good start for marketing. They can also do the following to make their brand more famous:
· Lower the ticket price for people which want to visit their factory
· Sign contract with Vancouver local TV station for doing the advertising on television
2. Research and develop different alcoholic beverages for attract more customers in the market
Central City Brewery was opened at 2003, and only focus on making different flavored beer during these 14 years till now, and in this year January they just distill their first single malt whisky and vodka(4). They decide to produce both wine and beer in the future operation. According to the research, the number of Canadian people drink wine now is about two time than the number in 1900, therefore, it is a good time to join the wine market to marker more profits. They may make low-alcohol wine to let the beer lovers also can enjoy it.
3. Production- Improve the working efficiency by hiring, training and investment .
The alcohol model for Ontario is archaic as such needs to be modernized. The problem is union are fighting modernization with their typical union rhetoric.
Nonprofit
I would like this opportunity to share my background, and expertise that I could bring to nonprofit. I am fortunate at this stage in my life to offer significant value through the skills acquired in my corporate background and I would like to share it.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Food Processing and Preservation Presentation.pptxdengejnr13
The presentation covers key areas on food processing and preservation highlighting the traditional methods and the current, modern methods applicable worldwide for both small and large scale.
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
2. Mission Statement
• Amarillo Craft Beer Company’s (ACBC) mission is to be
the leader in sales of craft beer in the state of Texas.
• ACBC intends to attract first-time craft beer consumers,
experienced craft beer consumers, as well as the most
discerning connoisseurs by producing four different
styles of high-quality beer.
• ACBC intends to dominate the local market by
developing strong customer loyalty amongst locals and
by becoming a part of Texas culture that locals and
tourists alike seek to experience.
3. Brewmaster/President
• Our President and Brewmaster, Matt Helm, will make
every batch by hand and will play an integral role in all
aspects of the business.
– B.S. in Business Administration & Economics
– M.S. in Finance & Economics
– Six years of brewing experience
– Six years of entrepreneurial experience
– Over four years of experience with the IRS and
Department of Labor
4. Market Summary
• Our target market is comprised of the 25 major
metropolitan areas (MMA’s) in the state of Texas:
5. Texas Is The Perfect Market
• Texas ranked 44th out of the 50 states in terms of
breweries per capita. This indicates that Texas is under
serviced in terms of craft breweries and makes it a great
market to do business in.
• The census estimates that Texas will have the fourth
fastest population growth rate in the United States
through 2030 and, by that year, will have more than 33
million inhabitants.
• The Beer Institute (BI) estimated that 2012 beer
consumption in Texas was 34.4 gallons per person (21+
years old), or 9th overall in the U.S. Based on these
figures.
6. Business Strategy
• Our strategy is to brew quality beer, focus on the Texas
market building brand loyalty, and to dedicate as much
of our budget as possible to marketing. ACBC wants to
sell itself as the only microbrewery in the Texas
Panhandle thereby encouraging residents to buy local
and we also want to become part of the Texan identity.
We want Texans and visitors alike to know that we are
the only microbrewery in the panhandle and encourage
them to drink local beer while they are in the state. We
also want to provide guided tours of the brewery.
• We will work closely with our distributors to ensure that
their sales teams are properly selling our product and we
will also work with tourism agencies to set up tours of
the brewery. We will have a presence at as many local
events as possible to project an image of being part of
the community and develop brand awareness.
7. Competition
• There are a large number of firms and the largest firms
distribute their product nationally thereby competing
with local microbreweries and brewpubs. Spoetzl
Brewing Company is the major indigenous competitor in
the Texas market and Real Ale Brewing Co, Rahr & Sons
and Circle Brewing Co. are minor competitors. Our main
competition will come from the five largest craft
breweries who distribute nation-wide as well as non-
craft breweries and imitation craft breweries.
• The industry is growing at an attractive rate, meaning
that competition for market share is only moderate. The
largest firms are likely to compete for higher market
share while the large number of smaller firms are likely
able to improve profitability just by keeping up with the
industry growth rate.
8. Goals and Objectives
• Our five-year goal is simply to obtain contracts to sell
our entire yearly production which will gradually increase
from year to year:
– Year 1 – 4,500 barrels
– Year 2 – 6,000 barrels
– Year 3 – 7,500 barrels
– Year 4 – 9,000 barrels
– Year 5 – 10,500 barrels
9. Product Pricing
• We expect to sell bottles at a price of $326.57 per barrel
– This translates to a price of $5.92 per 6-pack
– Distributors will typically mark up the product by
30% when selling to retailers
– Retailers will typically mark up the product by
approximately 25% for a final shelf price of $9.62
per six pack
• We expect to sell kegs at a price of $375 per barrel
– This translates to a price per beer of $1.85 at the
retail level
10. Finances
• We need $1,320,200 to start a profitable microbrewery.
• We expect to generate sales of at least $1,430,783.71 in
the very first year, increasing to $3,338,495.32 by year
five.
• We expect to be able to repay an investor as follows:
– Year 1 - $175,000
– Year 2 - $225,000
– Year 3 - $250,000
– Year 4 - $375,000
– Year 5 - $400,000
11. Risks and Rewards
• Given the industry growth rate, we view the risks as
minor and we are confident that the figures presented
are very conservative estimates.
• Using the initial five payments to an investor and the
present value of a perpetual dividend of $150,000 yields
a rate of return of 19.4%.
• The profitability index for the project is 1.43.
• The net present value for the project is $563,879.50
• All of these figures are computed using a discount rate
of 10%, which is the approximate average annual return
on the S & P 500
12. Summary
• The Texas market is ripe for entry by a new
microbrewery.
• The craft beer industry is booming and this business
plan represents a once-in-a-lifetime opportunity for an
investor to own their very own American microbrewery.
ACBC will thrive in this thriving industry and we will be
the leaders in craft beer production in the region.
• Not only does this business plan represent the
opportunity to be involved in one of the most exciting
industries in the country, it represents an opportunity to
earn an extremely attractive return on the initial
investment.
• Investing in ACBC is truly a “no-brainer.” If interested,
please contact Matt today and let’s make this dream a
reality.