This business plan proposes establishing a branded wheat flour (atta) business called Sugandh Atta in the village of Gandi Phali. The village has a population of 1800 people with average monthly incomes of 6000 rupees. Wheat and soybeans are the main crops grown. The plan involves purchasing wheat from local farmers, milling it into flour, and packaging and selling the flour under the Sugandh Atta brand. The target market is the 215 nearby villages, towns, and city of Kota. The flour will be competitively priced and aim to position itself as a high quality local brand.