Imtiaz Uddin plans to start a small-scale chutney business. The business will produce eight types of chutneys including tamarind, apple, tomato, mango, mint, papaya, smoked apple, and olive chutneys. The chutneys will be marketed and sold through online advertising, attending food fairs, and utilizing social media. Imtiaz Uddin estimates needing 30 million BDT in funding, split evenly between bank loans and self-financing, to cover costs such as purchasing land, building a factory, equipment, production, salaries, marketing, and research. The business expects sales to reach 10 million, 15 million, and 20 million BDT in years 2020

1. Business plan for small scale chutney industry
Imtiaz Uddin (182-34-115)
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2. Index
Name: Page Number:
• Executive Summary--------------------------------------------------------03
• Company Description------------------------------------------------------04
• Market Research-----------------------------------------------------------05-08
• Service Line------------------------------------------------------------------09-12
• Marketing & Sales---------------------------------------------------------13-15
• Funding-----------------------------------------------------------------------16-17
• Conclusion--------------------------------------------------------------------18
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3. Product:
3

4. Targeted customer
Parents Grandparent
Children
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5. “TO BUILD AND SELL HIGH-QUALITY CHUTNEYS THAT
WILL BE CHERISHED AND HANDED DOWN FROM
GENERATION TO GENERATION.”
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6. Principal Members
Sanjib Hossain - Quality
control manager
Imtiaz Uddin -Owner,
designer and primary
builder
Ahmed Ali - Business
manager/bookkeeper.
Aftab Hossain -
Production manager.
Monshurul Haque -
Web master and
handles shipping for
web, mail, and
special orders.
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7. SWOT Analysis
S W
T
O
• Good quality
• Strong marketing network.
• Strong monitoring system
• Proper distribution system
• Proper promotional
activities.
Strengths
• No rise in MRP
• High price of raw materials.
• Insufficient media promotion.
• Packaging materials bought from
other company.
• Insufficient product delivery as
required.
Weaknesses
• Brand loyalty
• Market penetration
opportunity
• Huge scope in BD and
neighboring countries.
• Huge promotional activities.
Opportunities
• New competitor
• Good promotional
activities
• Price fluctuation
Threats
SWOT
Analysis
7

8. Advantages
practical
designs
Basic
To eat
Easy
48-hour delivery
Quick
All components are made in
Bangladesh and made with grade-A
ingredients and high quality products
Safe, non-toxic materials,
packaging, and accessories
High-quality, interactive website & Face-
to-face interaction with customers at food
shows over a three-state area.
Advantages
8

9. The company will
increase awareness to
our targeted customers
through online
advertising and attending
food fairs.
Utilizing social media
such as Twitter,
YouTube, Facebook,
LinkedIn, Pinterest and
Tumblr.
Adding labels on chutney
that include company
name, contact info, and
web address.
Providing contact
information on the
company website.
How we communicate
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10. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
Apple Chutney
Tamarind Chutney
Tomato Chutney
Mango Chatney
Mint Chutney
Plastic Chatney (Raw Papaya Chutney)
Smoked Apple Chutney
Olive Chutney
Series1
Series 2
Product/Service
Our line currently includes the following
eight products:
• Tamarind Chutney
• Apple Chutney
• Tomato Chutney
• Mango Chutney
• Mint Chutney
• Plastic Chutney (Raw Papaya
Chutney)
• Smoked Apple Chutney
• Olive Chutney
Service line
10

11. 11

12. Regulations:
All federal and state regulations concerning
Chutney manufacturing.
1
Food safety act 2013
2
The Bangladesh Pure Food Ordinance,
1959.
3
12

13. Research and Development
• Include a feedback
mechanism
• Provide comment
cards for distribution
at food fairs.
• Review available
market research to
identify top children’s
chutney and reason(s)
for their popularity.
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14. Marketing & Sales
To grow the company, Imtiaz Uddin Chutney will do the following:
• Sell products at food fairs in Dhaka, Rajshahi, and Chattogram.
• As business grows, advertise in target markets, especially in
advance of the holiday season.
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15. Continue..
• Currently, the only person in charge of sales for Imtiaz Uddin
Chutney is the owner, Imtiaz Uddin.
• As profits increase, Imtiaz Uddin Chutney will look to add an
employee to assist with social media and online marketing.
• The target demographic for the company will be parents of
children aged 7-10.
• The company will increase awareness to our targeted
customers through online advertising and attending food fairs.
15

16. Fruit Garden
Factory & Machinery
Equipment’s
Production Cost
Salary, Training
& Insurance
Marketing &
Distribution
Research &
Development
16
Funding

17. Continue..
BDT 30 Millions (50% Bank Loans & 50% Self)
Field Of Financing In BDT
Fruit Garden BDT 7 Millions
Factory & Machinery Equipment’s BDT 6 Millions
Production Cost BDT 7 Millions
Salary, Training & Insurance BDT 3 Millions
Marketing & Distribution BDT 5.5 Millions
Research & Development BDT 1.5 Millions
Total BDT 30 Millions
17

18. Conclusion
• The Company can achieve its aggressive sales forecasts, generating
total sales of approximately $10,00000, $15,00000 and $20,0000 in
years, 2020, 2021, and 2022 respectively.
• The Company has the potential to become a highly regarded resource
in local, regional, national, and international markets.
• Providing that the company is able to acquire its funding requirements,
The Company will be able to achieve operational success for many
years to come.
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