This document presents a business plan for a new food stall selling traditional Pakistani dishes like chicken sajji. It will be located in Hassan Square, an existing market that attracts employees, middle class and upper middle class customers. The plan outlines marketing strategies around quality, price and traditional taste. It also provides a SWOT analysis, cost summary, sales forecast, income statement, balance sheet, cash flows, and key financial ratios for the first year of operation. The financial projections indicate the new stall will be profitable and provide a positive net present value and internal rate of return.

1. Presented By:
Mansoor ul Ghani

2. I
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Our project
Purpose
Inspiration

3. P
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Hassan Square
Existing Market

4. T
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Employees
Middle Class
Upper Middle Class

5. M
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Quality
Price
Traditional Taste

6. S
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 Good Target Market
 Well established
branding
 Traditional Taste
 Student Packages
 Low class affordability
 Single Product
 Not daily dish
 More Products
 Low marketing
 Low Price
 Lamb Sajji
 Extortion
 Competitors

7. C
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Cost Summary
Particular Chicken Sajji Chapati Puri Paratha
D.M 274.71 2.53 12.52
D.L 47.40 0.09 2.16
F.O.H 72.98 0.14 3.32
Total 395 3 18

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Sales Forecasting
Particulars Estimated Sales
Chicken Sajji 1,000
Chapati 4,800
Puri Paratha 1,000

9. I n c o m e
S t a t e m e n t
Particulars Jan Feb March April May June July Aug Sep Oct Nov Dec
Total Sales 790,000 799,500 804,500 881,000 882,000 929,500 929,500 920,500 949,100 949,100 972,500 972,500
Less : CGS 529,556 534,609 537,809 589,570 590,270 621,730 621,730 615,430 635,258 635,258 652,045 652,045
Gross Profit 260,444 264,891 266,691 291,430 291,730 307,770 307,770 305,070 313,842 313,842 320,455 320,455
Less : O.E 147,173 147,173 147,173 147,173 158,173 158,173 158,173 147,173 147,173 147,173 147,173 147,173
Net Profit 113,270 117,718 119,518 144,256 133,556 149,596 149,596 157,896 166,669 166,669 173,282 173,282
Less : Taxes 11,327 11,772 11,952 14,426 13,356 14,960 14,960 15,790 16,667 16,667 17,328 17,328
Earning After
Taxes 101,943 105,946 107,566 129,831 120,201 134,637 134,637 142,107 150,002 150,002 155,954 155,954

10. B a l a n c e
S h e e t
Assets Liabilities + O.E
Particulars 1st Year Particulars 1st Year
Current Assets Current Liabilities
Cash 1,041,616 Accounts Payable 13,736
Inventory 13,736 Total crrent liablities 13,736
Total 1,055,352 Partner’s Equities
Fixed Assets Net income 1,041,616
Cost 673,500 Capitals 873,500
Less : Depreciation 142,774 Less : Drawings 342,774
Net Fixed Assets 530,726 Net capitals 530,726
Total Assets 1,586,078 Total Liability and O.E 1,586,078

11. Cash Flows
Particulars 0 Year 1st Year
Cash Flows -873,500 1,041,616
Discount Rates
Nominal Rate 7%
Inflation Rate 5%
Real Rate 1.5180%
Discounted Cash Flows 1,026,041
Initial Investment -873,500
Net Present Value 152,541
Profitability Index 1.17
I.R.R 19%

12. F
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Particulars 1st Year
Current Ratio 76.83
Quick Ratio 75.83
Cash Ratio 75.83
Total Asset Turnover 0.61
Gross Profit Margin 32.95%
Net Profit Margin 16.04%
Return On Assets 66%