iBoatApp is a mobile app created in Brescia, Italy that helps boaters find useful navigation and safety information. It addresses common problems like finding fuel/restaurants and knowing local rules. The app crowdsources this information from users, including locations, utilities, and reported dangers. Users can add places, dangers, and details. The company is seeking €150,000 for the initial release and provides metrics for the trial app iBoatGarda which had over 1,200 downloads and 500 active users in its first month.
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Business Model iBoatApp
1. navigate, add, share!
by: Leandro Puca - info@leandropuca.it - tel. +39 3403008873 - www.iboatapp.com
Proudly made in Brescia, Italy
lunedì 11 giugno 12
2. Company & Mission
• iBoatApp is a mobile application that helps
all those who have or rent a boat, to find
information useful for navigation and water
safety, thanks to an all-in-one instrument
“user generated content”, easy to use.
www.iboatApp.com
lunedì 11 giugno 12
4. ?
Problems - informations
• Information problems
- where is the nearest
refuel?
- where are the restaurants
near the coast?
- where are the landscapes
or tourist places to see?
- is there a docks map?
- what are the local
navigation rules?
- etc.
www.iboatApp.com
lunedì 11 giugno 12
5. ?
Problems - security
• Security problems
- is there a real-time
instrument to know where
are the rocks?
- If a boat is in trouble who
must call? What to say?
- I'm a sub, in addition to
the signal buoy is there
one more tool to indicate
my position?
www.iboatApp.com
lunedì 11 giugno 12
7. Solution - informations
• List of places
Places listed by
categories (refuel,
restaurants,
landscapes, rental
boats, sailing centre,
etc..)
www.iboatApp.com
lunedì 11 giugno 12
8. Solution - informations
• Ultilities
Utilities section where
to find:
- local navigation rules
- weather
- docks map
- emergency numbers.
www.iboatApp.com
lunedì 11 giugno 12
9. Solution - security
• Dangers
- view of dangers
inserted from other users
- possibility to add new
dangers choosing
between: rocks, boat in
difficulty and diver
presence (divers can
also choose start-end
immersion time)
www.iboatApp.com
lunedì 11 giugno 12
11. How it works?
• Choosing the map
The user begins by selecting and buying the map
on which he wants to navigate
Europe Italy Venice
Africa France Sardinia
Indian Ocean Spain Lake Garda
East-Asia Greece Lake Como
Australia ... ...
...
www.iboatApp.com
lunedì 11 giugno 12
12. How it works?
• Consultation
The user can find a series of places posted by other
users, shown on a map or by list. He can see the
details of each place, set it as a route or make a
check-in.
by map by list place detail check-in
www.iboatApp.com
lunedì 11 giugno 12
13. How it works?
• User generated content
The users can add new places or dangers
populating the application.
They can also vote an existing place, upload one or
more images or insert a comment.
add an alert add a place vote a place comment a place
www.iboatApp.com
lunedì 11 giugno 12
15. Marketing
• Who are the customers?
- all those who have or rent a boat and have a
smartphone
- company who want to create promotions using a
gamification system
- company who want to sponsor its activities on
iBoatApp
- users who want to buy or sell a boat in a specific
area
www.iboatApp.com
lunedì 11 giugno 12
16. Marketing
• Italy
- n. of boats: 520.000
- n. of “registered” boats (10mt or more): 99.000
* In Italy there are 4000 boats rented boat (without crew) and rental (boat with crew) with
an average of 6 passengers per boat per week for a total of 360,000
** only slightly more than half (59%!) of the structures pleasure craft are able to provide
tourist information
• USA
- n. of boats: 18 million (1.Florida 946,072 boats - 2. Michigan boats
944,8003 - 3. California 894,884 boats)
- n. of “registered” boats: 12,4 million
* Retail sales of boats, accessories and marine services increased six percent to $32.3
billion in 2011
*Resources: “La Nautica in cifre”, “Federnautica”, “NMMA”
www.iboatApp.com
lunedì 11 giugno 12
18. Business model canvas
KP KA VP CR CS
- Beintoo for gamification - web marketing campaigns - A mobile application that helps - B2B (Adv & Gamification) - divers with a smart-phone
- local magazines - refresh the local informations boaters to find informations - B2C (Ads) - all those who have or rent a
useful for navigation and water - Self-service (App purchase) boat and have a smartphone
- local partnership - monitoring informations
safety through categories - company who want to create
submitted by users
(refuel, restaurants or bar on the promotions using a gamification
- local database informations coast, landscapes, etc..) system
(maps, rules, etc..) - company who want to sponsor
- no more paper maps
its activities on iBoatApp
- discounts
- users who want to buy or sell a
KR CH
- reduction of accidents boat in a specific area
between divers and boat
- tool for buying and selling
boats geolocated
- developers - Apple Store
- social media marketing - Android market
- SEM, Web marketing - website
- WEB/UI/UX designer - social networks
- Google Adwords
CS RS
- Android developer - $$$ in-app/app purchase (Users)
- IOS developer - $$$ from the sponsor (Advertising)
- web/ui/ux designer - $$$ for ads (User Selling/buying boats)
- hosting-
- marketing and webmarketing
www.iboatApp.com
lunedì 11 giugno 12
19. Business model canvas
• iBoatApp is looking for 150.000 euro for the first
round
www.iboatApp.com
lunedì 11 giugno 12
21. Metrics: iBoatGarda
• Metrics iBoatGarda (01/05/2012 - 31/05/2012)
iBoatGarda is the first map created by iBoatApp and is available from 4
weeks on Android Market and from 2 weeks on Apple Store.
* the business model is different than iBoatApp, now there is a sales force to sell services to
businesses, in iBoatApp it will be purchased online. iBoatGarda now is free, in iBoatApp the user
will purchase the map.
- N. of download Android version: 512
- N. of download IOS version: 715
- Registered user on app (active users): 542
- Newsletter submissions: 549
- Fans on iBoatGarda Fan Page: 470 like
www.iboatApp.com
lunedì 11 giugno 12