BI Solution
Adventure Works
Presented by Mariam Fatima
Brief Background
• Adventure Works is rapidly growing multinational company with a
core business of bicycle manufacturing
• Customers are spread out in over 6 countries
• Have 2 sales channels … Internet & Reseller
• Our focus is the Reseller Sales Channel
Problem Statement
• Lack of IT infrastructure to support timely reporting to various key business leaders &
Information seekers
• Ineffective Sales planning and forecasting
• Undefined sales territory responsibilities due to poor information retrieval time and
process
• Poor stocking prediction by the production department, lead to high manufacturing cost
• Unable to calculate Customer and Product Profitability
Solution
BI Implementation
BI Road Map
Gathering
Business
Requirements
Dimensional
Modeling
Extract,
Transfer &
Load
OLAP (Cube
Analysis)
Reporting,
Dashboards,
Sharepoint
Tools
SQL
SSIS
SQL
SSAS
SQL
SSRS
Key Performance Indicators
Increase Reseller Sales by
10 %
Increase Active Customers
count by 24%
Decrease Employee Turnover
by
5%
Dimensional
Modeling
Extract
Transform
& Load
OLAP
CUBE
Analytics
$0.00
$2,000,000.00
$4,000,000.00
$6,000,000.00
$8,000,000.00
$10,000,000.00
$12,000,000.00
$14,000,000.00
Total
$161,794.33
$13,399,243.18
$386,013.16
$2,091,011.92
Reseller Category Sales By Year
CY 2008 - Accessories CY 2008 - Bikes
CY 2008 - Clothing CY 2008 - Components
$258,712.93
$579,308.71
$26,492,684.38
$4,713,672.15
$29,358,206.96
$3,849,853.34
$342,202.72
$10,451,490.22
$1,642,327.69
$679,070.07
Top 10 Best Seller Products by
Sales
Helmets
Jerseys
Mountain Bikes
Mountain Frames
Road Bikes
Road Frames
Shorts
Touring Bikes
Touring Frames
Wheels
Analytics
$0.00
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
$7,000,000.00
$8,000,000.00
Central
Northeast
Northwest
Southeast
Southwest
Central
Northeast
Northwest
Southeast
Southwest
Central
Northeast
Northwest
Southeast
Southwest
Central
Northeast
Northwest
Southeast
Southwest
CY 2005 CY 2006 CY 2007 CY 2008
Reseller Sales By Region By Year
Total
Corner Bicycle Supply
Excellent Riding Supplies
Fitness Toy Store
Health Spa, Limited
Latest Sports Equipment
Outdoor Equipment Store
Retail Mall
Thorough Parts and Repair Services
Totes & Baskets Company
Vigorous Exercise Company
$787,773.04
$853,849.18
$727,272.65
$730,798.71
$724,299.64
$746,317.53
$799,277.90
$740,985.83
$816,755.58
$841,908.77
TopTen Reseller Clients
Analytics
Apri
l
Aug
ust
Dec
emb
er
Febr
uary
Jan
uary
July
Jun
e
Mar
ch
May
Nov
emb
er
Oct
ober
Sept
emb
er
Total $4,9 $9,3 $7,3 $6,9 $3,6 $5,5 $6,4 $5,7 $8,4 $8,8 $4,9 $8,0
$0.00
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
$7,000,000.00
$8,000,000.00
$9,000,000.00
$10,000,000.00
Reseller Sales by Month
FY Q1 FY Q2 FY Q3 FY Q4
Total $23,000,069.49 $21,189,211.10 $16,438,214.65 $19,823,101.73
$0.00
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
Reseller Sales By Quarter
Dashboards
Video Dashboard
Future Goals
“
”
Business Intelligence…
Better Decisions Faster
Thank you!

Business Intelligence Solution for Adventure Works 2013 - Final Presentation