SlideShare a Scribd company logo
Xentio = Business Intelligence (BI)
       (But … what does that mean?)
Let us tell you a BI story
(It’ll just take a few minutes, sit back… relax!)
Imagine you have operations
     all over the world
(Or even in just a handful of countries or locations)
And each operation has:
• Different data,
• Different ERP, operational, & reporting
  systems, and…
• Unique business processes & language!
You have a problem:
You’re only seeing part of your picture!
Even though you’re 1 company…
You don’t have 1 global, unified view!
Xentio to the
  rescue!
Xentio helps you:

1. Collect all of your corporate data in one
   spot;
2. Create meaning by organizing, defining &
   interpreting that data smartly;
3. Communicate that information to the
   people who need it; and ultimately…
4. Do better at whatever it is you’re trying
   to get done.
Let’s whiteboard to re-cap:
Presto!!

But wait… Is this a
 one-trick show?
   Or has Xentio
     done this
 (successfully) for
other companies?
Glad you asked!
Here’s a sample of companies (big & small) that
Xentio has worked with to create BI solutions:

DHL (Deutche Post World Net)
• Transportation. 55 Billion EUR/Yr Revenue.
  457,000 employees. 220 countries.
   • Over 12 BI projects completed for
     their global BI solution in the past
     2 years.
Agility Logistics
• Transportation. 9 Billion EUR/Yr. Revenue.
  45,000 employees. 158 countries.
   • Provided BI consulting, design,
     and architecture. Currently in the
     development phase for their
     global BI solution.
Mobilkom Austria Group
• Telecommunications - Carrier. 5.1 Billion
  EUR/Yr. Revenue. 17 Million customers. 58
  countries.
   • Provided BI consulting, design,
     and architecture for their
     Teradata BI system. Currently in
     the RFP process for
     development.
Awarepoint Corporation
• Healthcare - RFID. VC startup funded by
  Cardinal, Venrock, and Avalon.
   • Provided consulting, and now
     ongoing development, using
     open-source BI tools, for their
     enterprise BI solution.
eTelecare
• Telecommunications – Call Centre. 600M
  USD/Yr Revenue. 16,000 Employees. 4
  Countries.
  • Provided complete end-to-end
    solution for their global BI solution
    (Consulting, design, development,
    implementation, training).
    Continuing ongoing development of
    advanced features.
SeeSaw Networks
• Advertising – Digital Media. VC Startup funded
  by Sutter Hill and Golden Gate Capital.
   • Developing BI solution using open-
     source technologies for USA and
     China based country-wide digital
     advertising network.
Happily Ever After…
Xentio’s BI solutions help companies turn
 their corporate-wide data into wisdom:
   Centralized, actionable, & relevant
     information which helps you do
      whatever it is you do – better.

More Related Content

Similar to Business Intelligence with Xentio

VARS - the way we make money as independent entrepreneurs...
VARS - the way we make money as independent entrepreneurs...VARS - the way we make money as independent entrepreneurs...
VARS - the way we make money as independent entrepreneurs...
Gordon Kraft
 
MongoDB World 2016 Giant Ideas Stage eBook
MongoDB World 2016 Giant Ideas Stage eBookMongoDB World 2016 Giant Ideas Stage eBook
MongoDB World 2016 Giant Ideas Stage eBook
MongoDB
 
Deck humanity 1.2
Deck humanity 1.2Deck humanity 1.2
Deck humanity 1.2
aquemba
 
MICROSOFT CORP.
MICROSOFT CORP.MICROSOFT CORP.
MICROSOFT CORP.
Shiwani Salaria
 
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentationMicrosoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
midem
 
The Importance of Upskilling: Stay Current in the Evolving Technology World P...
The Importance of Upskilling: Stay Current in the Evolving Technology World P...The Importance of Upskilling: Stay Current in the Evolving Technology World P...
The Importance of Upskilling: Stay Current in the Evolving Technology World P...
Career Communications Group
 
Presentación de Unit4 en el Instituto de Empresas de Madrid
Presentación de Unit4 en el Instituto de Empresas de MadridPresentación de Unit4 en el Instituto de Empresas de Madrid
Presentación de Unit4 en el Instituto de Empresas de Madrid
Jose Martinez
 
Advantix corporate presentation for marketing
Advantix corporate presentation for marketingAdvantix corporate presentation for marketing
Advantix corporate presentation for marketingAdvantix Technologies
 
Software Application Development - Advantix Technolgoies
Software Application Development - Advantix TechnolgoiesSoftware Application Development - Advantix Technolgoies
Software Application Development - Advantix Technolgoies
Manojkumar Govindasamy
 
SAP BusinessObjects Dashboards
SAP BusinessObjects DashboardsSAP BusinessObjects Dashboards
SAP BusinessObjects Dashboards
dcd2z
 
Influxbot Ltd
Influxbot LtdInfluxbot Ltd
Influxbot Ltd
Gustavo De Amorim
 
IPBC - Interplanetary Broadcast Coin
IPBC - Interplanetary Broadcast CoinIPBC - Interplanetary Broadcast Coin
IPBC - Interplanetary Broadcast Coin
Kai-Uwe Schnier
 
Directi On Campus- Engineering Presentation
Directi On Campus- Engineering PresentationDirecti On Campus- Engineering Presentation
Directi On Campus- Engineering PresentationDirecti Group
 
Izonit Business Plan
Izonit Business PlanIzonit Business Plan
Izonit Business Plan
daised12
 
Effective Innovation Canvas - Sote Talent v1
Effective Innovation Canvas  - Sote Talent v1Effective Innovation Canvas  - Sote Talent v1
Effective Innovation Canvas - Sote Talent v1
Sote ICT
 
Effective Innovation Canvas - Sote Talent v1
Effective Innovation Canvas - Sote Talent v1Effective Innovation Canvas - Sote Talent v1
Effective Innovation Canvas - Sote Talent v1
Jakub Šimek
 
Big Video Data Revolution, Challenges Unresolved
Big Video Data Revolution, Challenges UnresolvedBig Video Data Revolution, Challenges Unresolved
Big Video Data Revolution, Challenges Unresolved
Albert Y. C. Chen
 
Innovation Models in China
Innovation Models in ChinaInnovation Models in China
Innovation Models in China
Geeks On A Plane
 
"Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of...
"Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of..."Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of...
"Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of...
tonydb
 
Innovation Models In China
Innovation Models In ChinaInnovation Models In China
Innovation Models In China
Benjamin Joffe
 

Similar to Business Intelligence with Xentio (20)

VARS - the way we make money as independent entrepreneurs...
VARS - the way we make money as independent entrepreneurs...VARS - the way we make money as independent entrepreneurs...
VARS - the way we make money as independent entrepreneurs...
 
MongoDB World 2016 Giant Ideas Stage eBook
MongoDB World 2016 Giant Ideas Stage eBookMongoDB World 2016 Giant Ideas Stage eBook
MongoDB World 2016 Giant Ideas Stage eBook
 
Deck humanity 1.2
Deck humanity 1.2Deck humanity 1.2
Deck humanity 1.2
 
MICROSOFT CORP.
MICROSOFT CORP.MICROSOFT CORP.
MICROSOFT CORP.
 
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentationMicrosoft BizSpark: Tips for Startups - midem 2012 presentation
Microsoft BizSpark: Tips for Startups - midem 2012 presentation
 
The Importance of Upskilling: Stay Current in the Evolving Technology World P...
The Importance of Upskilling: Stay Current in the Evolving Technology World P...The Importance of Upskilling: Stay Current in the Evolving Technology World P...
The Importance of Upskilling: Stay Current in the Evolving Technology World P...
 
Presentación de Unit4 en el Instituto de Empresas de Madrid
Presentación de Unit4 en el Instituto de Empresas de MadridPresentación de Unit4 en el Instituto de Empresas de Madrid
Presentación de Unit4 en el Instituto de Empresas de Madrid
 
Advantix corporate presentation for marketing
Advantix corporate presentation for marketingAdvantix corporate presentation for marketing
Advantix corporate presentation for marketing
 
Software Application Development - Advantix Technolgoies
Software Application Development - Advantix TechnolgoiesSoftware Application Development - Advantix Technolgoies
Software Application Development - Advantix Technolgoies
 
SAP BusinessObjects Dashboards
SAP BusinessObjects DashboardsSAP BusinessObjects Dashboards
SAP BusinessObjects Dashboards
 
Influxbot Ltd
Influxbot LtdInfluxbot Ltd
Influxbot Ltd
 
IPBC - Interplanetary Broadcast Coin
IPBC - Interplanetary Broadcast CoinIPBC - Interplanetary Broadcast Coin
IPBC - Interplanetary Broadcast Coin
 
Directi On Campus- Engineering Presentation
Directi On Campus- Engineering PresentationDirecti On Campus- Engineering Presentation
Directi On Campus- Engineering Presentation
 
Izonit Business Plan
Izonit Business PlanIzonit Business Plan
Izonit Business Plan
 
Effective Innovation Canvas - Sote Talent v1
Effective Innovation Canvas  - Sote Talent v1Effective Innovation Canvas  - Sote Talent v1
Effective Innovation Canvas - Sote Talent v1
 
Effective Innovation Canvas - Sote Talent v1
Effective Innovation Canvas - Sote Talent v1Effective Innovation Canvas - Sote Talent v1
Effective Innovation Canvas - Sote Talent v1
 
Big Video Data Revolution, Challenges Unresolved
Big Video Data Revolution, Challenges UnresolvedBig Video Data Revolution, Challenges Unresolved
Big Video Data Revolution, Challenges Unresolved
 
Innovation Models in China
Innovation Models in ChinaInnovation Models in China
Innovation Models in China
 
"Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of...
"Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of..."Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of...
"Death Of The Dinosaurs". Presentation by Tony de Bree on the bleak future of...
 
Innovation Models In China
Innovation Models In ChinaInnovation Models In China
Innovation Models In China
 

Recently uploaded

Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIs
Vlad Stirbu
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
Pierluigi Pugliese
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
Peter Spielvogel
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
Assure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyesAssure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
Cheryl Hung
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 

Recently uploaded (20)

Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIs
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Assure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyesAssure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyes
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 

Business Intelligence with Xentio

  • 1. Xentio = Business Intelligence (BI) (But … what does that mean?)
  • 2. Let us tell you a BI story (It’ll just take a few minutes, sit back… relax!)
  • 3. Imagine you have operations all over the world
  • 4. (Or even in just a handful of countries or locations)
  • 5. And each operation has: • Different data, • Different ERP, operational, & reporting systems, and… • Unique business processes & language!
  • 6. You have a problem:
  • 7. You’re only seeing part of your picture!
  • 8. Even though you’re 1 company… You don’t have 1 global, unified view!
  • 9. Xentio to the rescue!
  • 10. Xentio helps you: 1. Collect all of your corporate data in one spot; 2. Create meaning by organizing, defining & interpreting that data smartly; 3. Communicate that information to the people who need it; and ultimately… 4. Do better at whatever it is you’re trying to get done.
  • 12.
  • 13.
  • 14. Presto!! But wait… Is this a one-trick show? Or has Xentio done this (successfully) for other companies?
  • 15. Glad you asked! Here’s a sample of companies (big & small) that Xentio has worked with to create BI solutions: DHL (Deutche Post World Net) • Transportation. 55 Billion EUR/Yr Revenue. 457,000 employees. 220 countries. • Over 12 BI projects completed for their global BI solution in the past 2 years.
  • 16. Agility Logistics • Transportation. 9 Billion EUR/Yr. Revenue. 45,000 employees. 158 countries. • Provided BI consulting, design, and architecture. Currently in the development phase for their global BI solution.
  • 17. Mobilkom Austria Group • Telecommunications - Carrier. 5.1 Billion EUR/Yr. Revenue. 17 Million customers. 58 countries. • Provided BI consulting, design, and architecture for their Teradata BI system. Currently in the RFP process for development.
  • 18. Awarepoint Corporation • Healthcare - RFID. VC startup funded by Cardinal, Venrock, and Avalon. • Provided consulting, and now ongoing development, using open-source BI tools, for their enterprise BI solution.
  • 19. eTelecare • Telecommunications – Call Centre. 600M USD/Yr Revenue. 16,000 Employees. 4 Countries. • Provided complete end-to-end solution for their global BI solution (Consulting, design, development, implementation, training). Continuing ongoing development of advanced features.
  • 20. SeeSaw Networks • Advertising – Digital Media. VC Startup funded by Sutter Hill and Golden Gate Capital. • Developing BI solution using open- source technologies for USA and China based country-wide digital advertising network.
  • 21. Happily Ever After… Xentio’s BI solutions help companies turn their corporate-wide data into wisdom: Centralized, actionable, & relevant information which helps you do whatever it is you do – better.