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Business Information Consulting
- 1. MAGnum, Inc. Prepared by: Jones Consulting
- 2. Consulting Team Garrett Gastil Avery Klunick Marshall Krupka David Rees-Jones
- 3. Industry Research Fast Food Market Share Mcdonald's 706.7 Billion Yum! Doctor's 3.2% Burger King Wendy's 828,900 Other
- 4. Industry Research Consumer Healthy Consumer Spending Eating Sentiment Index Index Index
- 5. Porter’s Five Buyer Forces Power: High Rivalry Supplier Among Competitors: Power: High Quick Low Service Industry Threat of Threat of New Entrants: Substitute: High High
- 6. Recommendations Enterprise System Microsoft Access Social Media Mobile Application International Expansion
- 7. Enterprise System ERP Oracle Enterprise System CRM Salesforce.com SAP CRM
- 8. Enterprise System ERP Oracle Enterprise System CRM Salesforce.com SAP CRM
- 9. Enterprise System ERP Oracle Enterprise System CRM Salesforce.com SAP CRM
- 10. Microsoft Access • Live Demonstration
- 11. Social Media Facebook Twitter YouTube
- 12. Mobile Application Pizzeria locations can be accessed instantly The “List Menu” format provides Special Offers are easy scrolling available weekly
- 13. Globalization International Expansion Outlook: Increasing High Population Growth in Middle/Upper Class China
- 14. International Expansion • International locations – East Asia • China is rapidly growing • Huge tourist industry – 50.9 million tourists/year • Competitors are doing well in China
- 15. Challenges of Implementation Challenges Our Recommendations Language Barrier Implement a Separate Database Cultural Barrier Hire Local Workers Food Preferences Adjust Menu
- 16. CRM Social Media Conclusion Mobile Application Access Database International Expansion
Editor's Notes
- This is a very competitive industry as you can see by Porter’s 5 Forces. Thus, to remain competitive we suggest you take the following steps to ensure continuing success in the quick service industry.
- Once done with smartart, then click image off, Marshall will discuss what queries and reports we will preview, while someone is pulling them up, after the preview and the access is pulled up then click image on and go through live previews
- Once done with smartart, then click image off, Marshall will discuss what queries and reports we will preview, while someone is pulling them up, after the preview and the access is pulled up then click image on and go through live previews
- Once done with smartart, then click image off, Marshall will discuss what queries and reports we will preview, while someone is pulling them up, after the preview and the access is pulled up then click image on and go through live previews
- It would also be smart to open new store locations where there is a lot of tourism in China. The Great Wall of China has millions of tourists per year. It would be beneficial for MAGnum to open a restaurant in a town that the Great Wall runs through. Many of the tourists would know about pizza and would feel comfortable eating at an American chain restaurant in China. Their menus were different from the ones here in the United States. When expanding to places like China, MAGnum has to look at the demographics and cater its menus to what the people of that area want to eat. For instance, people in America like to have pepperoni on their pizzas. People in China might not want to have pepperoni on their pizzas. MAGnum has to look into what kinds of pizzas Chinese people would prefer.DavidOverall Globalization: MediumGlobalization Outlook: Increasing