Business Excellence 36, iPhone/iPad App, Strategy Coaching, RealTime Coaching

1. Business Excellence 36
improves negotiation results for everyone

2. The Company
Seemay Inc.
✦ Employees: 60 in USA/Germany
✦ During: more than 10 Years
✦ CEO: Marcus Krefft
✦ Directives: IT-System Development,
Management Consulting,
First- and Second Level Support,
Project Management

3. Head of Development
Marcus Krefft
Job:
Chief Executive Officer, Manager,
Marketing & Sales
Background:
IT Service Provider, Founder and
Proprietor of following enterprises:
- Seemay Inc., USA
- Procandor UG, GERMANY
Experience:
For over 10 years, more than 60
employees are designing and
developing systems and solutions
for "Global Players".
"This experience,
the feeling for innovative concepts
Marcus Krefft and his team has
and the joy in strategic negotiations realized the strategical concept for
have made the development "Business Excellence 36".
of BE36 possible.“

4. The Background of BE36
✦ Sun Tzu´s strategy book "The Art of War", known worldwide since 2.500 years
✦ 36 Stratagems of the chinese traditional strategical wisdom, since 1.500
✦ Strategy consulting and training experiences for more than 30 years
✦ Positive Feedback: Customers learn by positive effects through the workshops
✦ Empirical long-term study (2000-2010): Applying the 36 stratagems
✦ Market implementation successful since 2002 on paper base
✦ 8 Strategies for acting and negotiation worldwide
✦ Globally unique knowledge about stratagems

5. From Paper to Digital
Since 10 years we consult with this strategical system, train managers, buyers,
sellers and our customers work in business on paper base.
Only now it has completely been revised and digitized exclusively for iPhone users.

6. From Paper to Digital
Since 10 years we consult with this strategical system, train managers, buyers,
sellers and our customers work in business on paper base.
Only now it has completely been revised and digitized exclusively for iPhone users.

7. Target Groups of BE36
Strategy Tool for Planning and Implementing
global understanding acting and negotiation for:
✦ Executives ✦ Trainers
✦ Managers ✦ Consultants
✦ Traders ✦ Lawyers
✦ Buyers ✦ Sellers
✦ Politicians ✦ Everyone

8. One of 36 Stratagems
All Information in ONE VIEW is globally unique!

9. One of 36 Stratagems
All Information in ONE VIEW is globally unique!
Stratagem Color
Stratagem Name
Traditional
Stratagem Number
Example Case
Stratagem
Stratagem Imperative Background Information

10. The 8 Strategies
ONE WORLD Language

11. The 8 Strategies
ONE WORLD Language
Detecting
Rejecting Disguising
Defending Deceiving
Attacking Fleeing
Winning

12. Options of Application
1 Option: Analyze yourself and your opponent.
2 Option: Set up goals, barriers and negotiation case.
3 Option: Define negotiation strategies, stratagems and dialog.
4 Option: Make conclusion and learn from negotiation experience.
5 Option: Implement your experience for following negotiation.

13. Key Features of BE36
✦ Personality development by BlindSpot-analysis
✦ Groundbreaking Stratagem Portfolio
✦ Zipper and Chessboard-Tool for planning the negotiation
✦ Stratagem knowledge database
✦ StrategyStem with 8 strategies
✦ Standard negotiation cases for instant using
✦ Self managing workshops are already included

14. Example Case: CAR-BUYING-SELLING
Customer Salesman
YES +
1
Detecting
Enttarnen
JA
Provoke
Herausfordern 13 7
23 GO + -+ -
STOP
Befriend
Simulate
Disguising
NO + -
Fliehen +
32
36 -
4
Deceiving
Feign
Rückzug
NEIN 1 STOP + -
Disguising
Disguising
Winning
YES +
Täuschen
27 YES +
Let go
12
Vorspielen
3
Deceiving
Grip
Winning

15. Example Case: CAR-BUYING-SELLING
Customer:
„This Car is too expensive. How much discount can you give?“
„This Car is too expensive. How much discount can you give?
Salesman to customers wife: „Look at this first-class finish and
design. Still State of the Art!“
Customer: „We don`t have so much money. Should`t we prefer
the model of previous year?“
Salesman to Customer: „How much miles do you drive a year?
The price of the model 2009 is lower, but the consumption
is much higher !“
higher!“
Customer: „The model 2009 consumes so much petrol, that it
becomes as expensive as the new model.
I think that isn`t the best deal. I have to think about it in rest.“
Salesman to Customer: „Then better take the current model
2010 with the innovative hybrid-engine. You`ll save the higher
price by the consumer expense.“

16. Example Case: CAR-BUYING-SELLING
Customer:
„This Car is too expensive. How much discount can you give?
Customer Salesman to customers wife: „Look atSalesman
this first-class finish and
design. Still State of the Art!“
YES +
1
JA
Provoke
13 7
23
Customer: „We don`t have so much money. Should`t we prefer
Detecting
Enttarnen
Herausfordern
the model of previous year?“
GO + -+ -
STOP
Befriend
Simulate
Disguising
NO + -
Fliehen +
32
36 -
4
Deceiving
Feign
Rückzug
NEIN 1 STOP + -
Salesman to Customer: „How much miles do you drive a year?
Disguising
The price of the model 2009 is lower, but the consumption
Disguising
Winning
YES +
Täuschen
27
is much higher !“
YES +
Let go
12
Vorspielen
3
Deceiving
Customer: „The model 2009 consumes so much petrol, that it
Grip
Winning
becomes as expensive as the new model.
I think that isn`t the best deal. I have to think about it in rest.“
Example Case in Zipper-Tool current model
Salesman to Customer: „Then better take the
2010 with the innovative hybrid-engine. You`ll save the higher
price by the consumer expense.“

17. Example Case: CAR-BUYING-SELLING
Customer:
„This Car is too expensive. How much discount can you give?
Customer Salesman to customers wife: „Look atSalesman
this first-class finish and
design. Still State of the Art!“
Customer:
YES +
„This Car is too expensive. How
JA 13
much discount can you give?“ Salesman to customers wife:
7
23 GO + -+ -
STOP
Provoke „Look at this first-class finish and
1
Customer: „We don`t have so much money. Should`t we prefer
Detecting Herausfordern
the model of previous year?“
design. Still State of the Art!“
Befriend
Simulate
Enttarnen
Customer: „We don`t have so much Disguising
NO + -
money. Should`t we prefer the
Fliehen
model of previous year?“
32
36 -+ Salesman to Customer: „How
Feign
1 STOP + -
Rückzug much miles do you drive a year?
4 NEIN of the model 2009 is
Deceiving The price of the model 2009 is
Salesman to Customer: „How much miles do you drive a year?
Disguising
lower, but the consumption is much
Customer: „The model 2009 The price lower, but the consumption
higher!“ Disguising
Winning
YES +
consumes so much petrol, that it
Täuschen
becomes as expensive as the new 27
is much higher !“
Salesman to Customer: „Then
YES +
Let gothe best
model. I think that Vorspielen
12
isn`t better take the current model 2010
3 „The model 2009 consumes so much petrol, that it
deal. I have to think about it in rest.“
Deceiving with the innovative hybrid-engine.
Grip
You`ll save the higher price by the
Customer: consumer expense.“ Winning
becomes as expensive as the new model.
I think that isn`t the best deal. I have to think about it in rest.“
Example Case in Zipper-Tool current model
Salesman to Customer: „Then better take the
2010 with the innovative hybrid-engine. You`ll save the higher
price by the consumer expense.“

18. Negotiation Change: CAR-BUYING-SELLING
Successful Path from WinLose to TwinWin Solution:

19. Negotiation Change: CAR-BUYING-SELLING
Successful Path from WinLose to TwinWin Solution:
Customer Salesman
A B TwinWin Solution
A C B
WinLose Solution
WIN- WIN-
Benefit Benefit
Contently with the purchase Sale of the planned
and a good sense of security. model without discount.
A B
WIN-Benefit on
3RD participant
WinWin Solution Environment protection by hybrid-engine.

20. Company and Personal Benefits
Increase the profit for both Sides - by TwinWin Solutions
✦ More productivity, effectiveness and efficiency
✦ Cost savings
✦ Stress and time savings
✦ Increase self-confidence and motivation
✦ Prevent misunderstandings
✦ Better negotiation success
✦ Lasting negotiation documentation

21. BlindSpot - Self Analysis
Finding out your sympathies and antipathies

22. BlindSpot - Self Analysis
Finding out your sympathies and antipathies
You must still sign You must still sign
the contract today! the contract today!
Customer Salesman Customer Salesman
What kind of I would like to sleep over it still
acting is this? I`ll be another night,
pressed. I call you tomorrow.
? !
Customer Salesman Customer Salesman
Negotiation abort
normal reaction reaction with knowing BlindSpot
Negotiation continue

23. StrategyStem - The Logical Way
Select a strategy and find the right stratagem very fast.
The right tool for logical thinking people!

24. StrategyStem - The Logical Way
8 strategies with 36 stratagems
4 „N“ strategies for non-acting 4 „A“ strategies for acting
1Detecting
2Disguising
3 Deceiving
4 Fleeing
5 Winning
6Attacking
7Defending Rejecting
Keep out
13 Provoke
YES + 1 Disguising
STOP + -
7 Simulate
STOP + - 11 Sacri ce
STOP + 2 Injure
YES + -
5 Exploit
GO + - 4 Wait
STOP + - 9 NO -
Confuse
15 Expose
GO - 3 Veil
NO - 16 Let go
YES + 21 Shed
STOP + 12 Grip
YES + 18 Disarm
GO - 35 Link
STOP + 20 NO + -
26 Criticize
NO + - 6 Distract
GO - 27 Act
STOP + - 36
Retreat
NO + - 14 Revive
YES + -
22 Encircle
GO - 34
Self-in icting
NO + -
8 Hide
STOP + -
28 Segregate
GO + - 17 Bait
YES +
24 Engage
GO -
10 Smile
GO + - 29 Make up
NO + - 19 Enfeeble
YES + 25 Undermine
GO -
Befriend Feign
23 GO + - 32 NO + - 31 Decoy
YES + - 30 Oust
GO -
33 Outwit
GO + -
Select a strategy and find the right stratagem very fast.
The right tool for logical thinking people!

25. StrategyStem - The Logical Way
Salesman to Customer: „How much miles do you drive a year?
The price of the model 2009 is lower, but the consumption
is much higher!“
8 strategies with 36 stratagems
4 „N“ strategies for non-acting 4 „A“ strategies for acting
1Detecting
2Disguising
3 Deceiving
4 Fleeing
5 Winning
6Attacking
7Defending Rejecting
Keep out
13 Provoke
YES + 1 Disguising
STOP + -
7 Simulate
STOP + - 11 Sacri ce
STOP + 2 Injure
YES + -
5 Exploit
GO + - 4 Wait
STOP + - 9 NO -
Confuse
15 Expose
GO - 3 Veil
NO - 16 Let go
YES + 21 Shed
STOP + 12 Grip
YES + 18 Disarm
GO - 35 Link
STOP + 20 NO + -
26 Criticize
NO + - 6 Distract
GO - 27 Act
STOP + - 36
Retreat
NO + - 14 Revive
YES + -
22 Encircle
GO - 34
Self-in icting
NO + -
8 Hide
STOP + -
28 Segregate
GO + - 17 Bait
YES +
24 Engage
GO -
10 Smile
GO + - 29 Make up
NO + - 19 Enfeeble
YES + 25 Undermine
GO -
Befriend Feign
23 GO + - 32 NO + - 31 Decoy
YES + - 30 Oust
GO -
33 Outwit
GO + -
Select a strategy and find the right stratagem very fast.
The right tool for logical thinking people!

26. Stratagem Portfolio - The Emotional Way
Find the correct stratagem directly with the negotiation power and
warmth by heart factor. Just the right tool for emotional humans!

27. Stratagem Portfolio - The Emotional Way
Negotiation power
GO 28
25 6
16 17 YES
HIGH
15 30 31
22 33 12 13
10 5 18 19
14
2
23 27 21
24 1
MEDIUM
11
29 4
STOP
35
8
26 3 7
32 9
LOW
34 36
20
NO Warmth by heart
LESS MEDIUM MUCH
Find the correct stratagem directly with the negotiation power and
warmth by heart factor. Just the right tool for emotional humans!

28. Stratagem Portfolio - The Emotional Way
Customer: „The model 2009 consumes so much petrol, that it
becomes as expensive as the new model.
I think that isn`t the best deal. I have to think about it in rest.“
16
Negotiation power
GO 28
25 6
16 17 YES
HIGH
15 30 31
22 33 12 13
10 5 18 19
14
2
23 27 21
24 1
MEDIUM
11
29 4
STOP
35
8
26 3 7
32 9
LOW
34 36
20
NO Warmth by heart
LESS MEDIUM MUCH
Find the correct stratagem directly with the negotiation power and
warmth by heart factor. Just the right tool for emotional humans!

29. Upcoming Features
✦ Community36 for Business Network
✦ iPad native transformation
✦ Bluetooth implementation
✦ Send saved negotiation zipper over email
✦ Print function for reporting
✦ Private Excellence 36.
New App for interpersonal negotiation. Only $0,99!

30. The Main Principle based on KISSSS
✦ Keep it:
✦ Simple - using „ease of operation“ strategy tools
✦ Speedy - saving time in traveling and negotiation
✦ Smart - high intelligence in strategic acting
✦ Self Confident - self motivation for creating TwinWin solution

31. Customer Feedback
"10 years of Co-Operation: After the release of BE36 a "Unique visualization for daily business. When will BE36 be published
presentation will be shown on the Board of Directors." by apple? My team is motivated standing in the starting holes."
LAW FIRM
Markgraf
"A groundbreaking way to prepare strategically my "I have never had a management tool in my hand, that gives me
negotiations and simulate opponents behaviors." valuable and accurately information about my blindspot so quickly.
By applying BE36 now I have the possibility as a lawyer to play
through the strategies of my clients, the opponents and the possible
Vita Invest S.L. decisions of the judges in advance."
"The investment of $1000 in this application will pay off after first hard
negotiations, because the profit exceeds the investment over many times."
4 years of Cooperation 9 years of Cooperation 8 years of Cooperation

32. I like to present you the application BE36
with its amazing variety of possibilities.
For further information please contact me.
Seemay Inc.
1318 Lafayette Street
Cape Coral, FL 33904
USA
mailto: seemay@me.com
PROCANDOR UG
Angerring 24
38446 Wolfsburg
GERMANY
Phone: (+49) - 5363 - 70 37 30
Mobil: (+49) - 17 1 - 6 52 67 79
mailto: procandor@me.com
Marcus Krefft