Business english writing skills - it speaks for itself :)

1. business English
writing kills?
S

3. What to do?

4. Take it easy
10 ways to
improve
your writing

5. 1. know your audience:
1. How much information does the
reader actually need?
2. What does the reader already
know about the subject?
3. Is my writing easy to understand?

6. 2. think about the
final result:
and choose words accordingly

7. 3. structure, structure,
and structure….
Purpose Background
key message explanation
arouse interest arrange ideas
Details What next?
supporting materials who
examples what
when

8. 4. keep it short
“Brevity is
a sister of talent”
but not
TOO short :)

9. 5. do not GOBBLEDYGOOK
a text containing jargon
and unnecessarily complex words
WAH MSRP
biz dev
ch.ppd.

10. 6. be polite

11. v e fo r ms…
7. u se passi
esponsib ility :),
to shift r

12. sent ences
8. c e ct … .
onnin addition, however, in contrast, as
a result, firstly, secondly, finally,
initially, the first stage, therefore,
the way I see it, all things
considered, meanwhile, at the same
time, alternatively,
consequently........

13. 9.
-Hello!
-Hello! Who
are you?
‘Small, single, intelligent
female
Wishes to meet tall, attractive,
non-­smoking mule.
Please send photos and phone
number to Box 242.’

14. 10. Check … and recheck!!!

15. About me…
1.
2.

16. Thanks for
your time 