The chance of a startup getting its innovation project funded is very small. It is estimated that the chance of being funded is less than 1%, that is, 1 in 100. Competition to get funding is extremely tough especially if you are not in Silicon Valley. In 2007, I applied and got funded for a visual search engine that I had invented. Today, the capital, which was invested, would be well over US$500,000. The story of my presentation followed the structure of the Business DNA Template which is presented above. However, based on my experience, it must be pointed that the core of a successful Business DNA Story follows the pattern of Why-What-How. In the language of the Business DNA Template, the core of successful stories follow the "A-N-D (Aspirations-Needs-Design)" Pattern. In particular, a startup should focus on "Financial (Investors'/Personal) Aspirations" in the first act, "Market (Customer) Needs" in the second act, and "Product (Team) Design" in the third act. These 3 Acts are integrated and reinforced in a concluding summary about the business model with emphasis on its Value Proposition, Strategy (Differentiation), and Revenue Streams. To practice telling existing and future Business DNA Stories, you might find useful the following "A-N-D" questions: 1) Financial (Investors'/Personal) Aspirations: How big is the existing/targeted market? 2) Market (Customer) Needs: What is the Big Urgent Market Problem (BUMP) that your product/business model is trying to solve? 3) Product (Team) Design: How does your product/team/business model solve the BUMP as well as achieve (extraordinary) revenue and defensible profitability? Consistently practise to answer these "A-N-D" questions while demoing your product and you would transform your chances of being funded from improbable to most probable. Experiment in front of customers, investors, and other stakeholders. It would be great if you could share your experiences and stories with using the Business DNA Template for Investors. We look forward to hearing from you. In the meantime, happy experimentation ....