This document discusses providing education to micro-businesses through a Business Development Bootcamp program. It notes that 69% of small businesses fail within two years and unemployment remains high. The Bootcamp program aims to help micro-businesses by providing education on business planning, marketing, media relations, and online marketing. Past attendees saw increases in revenue, profits, and client bases after applying lessons from the multi-session program. The document promotes bringing the Bootcamp series to organizations and partnerships to help more micro-businesses succeed.

1. Educating Micro-Businesses to Leverage the New
Economy &
Technology for Sustainability
www.BusinessDevelopmentBootcamp.org
Created & Presented by: Visionary People, LLC
An Arm of the Business Development
Project Launched in 2010@BizCampTour

2. What’s happening in the 27.5
million Business Communities?
69% of Start Up Small Businesses are failing
within the first 2 years of launch (10% average
turnover annually)
Since 2007, Corporate Businesses have
downsized leaving over 8 million Americans
unemployed
Current Unemployment rate holding at 8.3%
compared to 4.0% in 2000
The average Small Business has a gross
revenue of less than $25,000 a year

3. Quick Micro-Business Statistics
Reminders
Businesses w/
Full Staff
Employees
Businesses w/o
Full Staff
Employees
Contribution to
Private Payroll
Contribution to
Job Creation
6 million (Over
18,000 are Large
Companies)
21.4 Million Average 44% Average 65% (22%
are part-time jobs
Women Owned
Businesses 7.8
Million
Minority Owned
Businesses 5.8
Million
Statistics from SBA

4. Our Core Focus to Impact
Change.
Education
Resources
OpportunitiesConfidence
Communication

5. Why do Micro-Businesses
need More help?
Business Aspects
 Lack of basic
business knowledge
 Lack of planning
 Lack of start up &
operational capital
 Lack of support &
resources
 Lack of budgeting
Marketing Aspects
 Limited sales
knowledge
 Limited knowledge of
target market
segmentation
 Lack of planning
 Non-existent or limited
marketing budgets
 Lack of planning

6. Significantly impacting the
business community…
Globally!
It’s Strategically Designed to be a Win! Win!
Win!
#BizCampTour to start #OwningMyEdge

7. Four Full BootCamps!
Business Builder:
Provides existing and emerging business owners
with the key principles that every company needs in
order to grow. “Knowledge, People & Money”.
Participants learn the essentials of planning for
launch & growth.
Marketing With Authority:
Provides existing and emerging business owners
with principles & techniques for increasing sales,
shortening the time between client reach & getting
paid.
Become a Media Magnet:
Provides existing and emerging business owners
with the knowledge of how to construct & pitch the
right message to get recognized by any media outlet.
Step Up Your Online Marketing:
Provides existing and emerging business owners
education on creating interactive online audiences
that translates to revenue activity & strong internet
positioning.
www.BusinessDevelopmentBootcamp.org

8. Our Five Key Impact Goals

9. The Tools For Success!

10. Benefits to Attendees & the
Community
 Overall Affordability & Accessibility
 Improved Competitive Edge
 Enhanced Knowledge & Growth
 Applicable Skills & Techniques
 Increased Revenue Activity
 Improved Business Sustainability
 Overall Economic Development
 Industry Expert Facilitators
#OwningMyEdge
www.BusinessDevelopmentBootcamp.org

11. 2012 BootCamp attendee
Results
 Within an average of 6 months after completing the
BootCamp series, those who consistently apply their
new knowledge experience:
 Increases in revenue by 13%
 Increases of 6%-10% Profit Margin improvements
 Increases of their overall ideal client bases by 18%-
25%
 Improved Time Management & Decision Making
 Improved Management of Finances
 Significant Reductions in Wasted Resources
 Improved Community Involvement
 Advancement in their overall Business

12. What Do We Want To Do?
 We would like to bring the Business Development
BootCamp series to your organization.
 Each BootCamp is usually held from 10am – 4pm &
costs $149.00 per person/ per workshop; however we
have customized the time & packaged cost for
each organization based on their audience & their
needs.
 Registration for BootCamps are maintained online to
ensure accuracy & efficiency. Organizations are given
dedicated Links
Ex: Break each Camp into 2 or 4 hour increments
Create a packaged cost for the full series
Incorporate a % or dollar amount of registration returns to
non-profit,
faith-based & civic organizations
( contributes to fundraising initiatives)

13. Our Partial Partners List

14. Please Contact Us…..
 Office: 678-390-2681
 Point of Contact: Mrs. Natasha Davis-Bowen, MBA-M,
CEME, CSMA, RN-BSN
 Email:
Info@BusinessDevelopmentBootcamp.org
 Website:
www.BusinessDevelopmentBootcamp.org

15. References
 http://www.dailyfinance.com/2010/08/18/the-layoff-
kings-the-25-companies-responsible-for-700-000-lost/
 http://www.tradingeconomics.com/united-states/gdp-
growth
 http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24