The document discusses business environment and its key factors. It defines business environment as the sum of all external factors including economic, political, social, cultural, and international factors that influence a business at the macro and micro level. It also outlines some characteristics of business like change, vastness, diversification, globalization, role of science, information, and government interference. The document emphasizes that corporate managers must account for the nature and business environment when formulating policies and strategies.

1. Business Environment Suneel Gupta Associate Professor GHS-IMR,Kanpur

2. BUSINESS ENVIRONMENT ENVIRONMENT : Sum of all factor ( Eco+ pol+Soc + Cul +Int) Macro contexts Micro Units Business Firms LOCAL NATIONAL INTERNATIONAL

3. MICRO ENVIRONMENT Initially affect the environment Supplier Customers Competitor ; Desired +generic+Product+Brand (Rivals) Market intermediaries(Distribution channel members) Public

4. GDP Sectoral Shares Agricultural Output Electricity Generation Rate of Inflation Money Supply Foreign Trade Foreign Exchange Reserve Exchange Rate Economic Infrastructure Macro economic Indicator

5. BUSINESS : An important Institution of society Organized effort of enterprise to supply consumer good& services Complex field of commerce and Industry in which goods and services are created and distributed in the hope of profit within a framework of laws and regulation

6. Characteristic of Business 1 Change 4. Globalisation 7 Government Interference 2 Vastness 5. Science 8 Competition 3 Diversification 6. Information

9. BUSINESS GOALS PROFIT GROWTH EMPLOYEE SATISFACTION AND DEVELOPMENT MARKET LEADERSHIP SERVICE TO SOCITY JOY OF CREATION POWER QUALITY OF PRODUCT AND SERVICE CHALLANGE