Help the peoples favorite Japanese brand MINISO live up to its standard as it enters the highly price competitive market of Dhaka, Bangladesh.
Proposed solution by my team and me. check out the problem statement on my profile
Market segmentation involves dividing a market into subgroups based on characteristics like demographics, interests, needs, and locations. There are four main types of market segmentation: geographical, demographic, psychographic, and behavioral. Wireless headphones are in demand among successful immigrant groups and status-seeking professionals due to their technology usage, disposable incomes, and preferences for features like noise cancellation and wireless connectivity. These groups represent attractive market segments for wireless headphones companies due to their shared characteristics and purchasing power.
Society has saluted corporate social responsibility of firms blindly without paying keen interest to the
long-term survival of humanity. This has made firms pay insufficient consideration to the need to produce
ecologically friendly products
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
Advertisement remains a major tool for telecom companies to gain market share in Nigeria. The study investigated the effects of advertisements on consumer brand preference among the major telecom brands (MTN, Airtel, and Glo) in Nigeria. A mixed-methods approach was used, collecting data through questionnaires and interviews with 200 university students and 80 people at a market. The study found that advertisement creates awareness and influences consumers' choices, with 60% of MTN users reporting they chose the brand after learning about promos from advertisements. However, perceived quality may outweigh advertising, as MTN maintains the largest market share despite competitors' advertisements, since it is seen as providing the best reception. Celebrity endorsements can increase brand recall
The document provides a business plan for The Fair Trade Store, a student cooperative that would purchase and sell crafts, garments, and food from poor producers in developing countries according to Fair Trade principles. The plan outlines the need to support millions living in poverty globally, as well as the opportunity to provide income to college students through jobs at The Fair Trade Stores on college campuses. The stores would remove middlemen, increase producer incomes, and educate students about Fair Trade while raising funds for community development projects.
This document summarizes market research conducted by Team Psychic to increase sales of Colgate Kids toothpaste. They conducted focus groups, interviews, surveys, observations and gamified research with mothers, dentists, retailers and children. Key findings showed mothers found brushing difficult and saw little difference between kids' toothpastes. The research identified target consumer segments and influencers in the buying process. An IMC campaign called "Dhakkan Khulega, Hero Niklega" was proposed using education, entertainment and enlightenment across print, TV, experiential marketing, retail partnerships, influencers and digital channels to make brushing fun and promote benefits of Colgate Kids toothpaste.
The document provides an overview of People's Market, a student-run food co-op at UMass. It discusses PM's history, mission, business model, value propositions, and gaps in creating shared value. It then proposes a shared value solution where PM partners with a local bagel shop to donate unsold bagels and promote a social media campaign to raise awareness about food waste. If implemented, the campaign could help address the problem of 40% of U.S. food being wasted each year while promoting PM's social mission.
This document discusses rural consumers in India. It provides information on the profile of rural consumers, including their low literacy and income levels, scattered population across many villages, and principal occupations in farming and trades. It describes the types of rural consumers as household consumers, rural industrial users, and rural resellers. It also outlines different groups of rural consumers based on their buying behavior, such as habitual, cognitive, emotional, and impulsive groups. Finally, it briefly discusses factors that influence rural consumer behavior, including stimuli, perception, attitudes, needs, demographics, culture, and social influences.
Market segmentation involves dividing a market into subgroups based on characteristics like demographics, interests, needs, and locations. There are four main types of market segmentation: geographical, demographic, psychographic, and behavioral. Wireless headphones are in demand among successful immigrant groups and status-seeking professionals due to their technology usage, disposable incomes, and preferences for features like noise cancellation and wireless connectivity. These groups represent attractive market segments for wireless headphones companies due to their shared characteristics and purchasing power.
Society has saluted corporate social responsibility of firms blindly without paying keen interest to the
long-term survival of humanity. This has made firms pay insufficient consideration to the need to produce
ecologically friendly products
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
Advertisement remains a major tool for telecom companies to gain market share in Nigeria. The study investigated the effects of advertisements on consumer brand preference among the major telecom brands (MTN, Airtel, and Glo) in Nigeria. A mixed-methods approach was used, collecting data through questionnaires and interviews with 200 university students and 80 people at a market. The study found that advertisement creates awareness and influences consumers' choices, with 60% of MTN users reporting they chose the brand after learning about promos from advertisements. However, perceived quality may outweigh advertising, as MTN maintains the largest market share despite competitors' advertisements, since it is seen as providing the best reception. Celebrity endorsements can increase brand recall
The document provides a business plan for The Fair Trade Store, a student cooperative that would purchase and sell crafts, garments, and food from poor producers in developing countries according to Fair Trade principles. The plan outlines the need to support millions living in poverty globally, as well as the opportunity to provide income to college students through jobs at The Fair Trade Stores on college campuses. The stores would remove middlemen, increase producer incomes, and educate students about Fair Trade while raising funds for community development projects.
This document summarizes market research conducted by Team Psychic to increase sales of Colgate Kids toothpaste. They conducted focus groups, interviews, surveys, observations and gamified research with mothers, dentists, retailers and children. Key findings showed mothers found brushing difficult and saw little difference between kids' toothpastes. The research identified target consumer segments and influencers in the buying process. An IMC campaign called "Dhakkan Khulega, Hero Niklega" was proposed using education, entertainment and enlightenment across print, TV, experiential marketing, retail partnerships, influencers and digital channels to make brushing fun and promote benefits of Colgate Kids toothpaste.
The document provides an overview of People's Market, a student-run food co-op at UMass. It discusses PM's history, mission, business model, value propositions, and gaps in creating shared value. It then proposes a shared value solution where PM partners with a local bagel shop to donate unsold bagels and promote a social media campaign to raise awareness about food waste. If implemented, the campaign could help address the problem of 40% of U.S. food being wasted each year while promoting PM's social mission.
This document discusses rural consumers in India. It provides information on the profile of rural consumers, including their low literacy and income levels, scattered population across many villages, and principal occupations in farming and trades. It describes the types of rural consumers as household consumers, rural industrial users, and rural resellers. It also outlines different groups of rural consumers based on their buying behavior, such as habitual, cognitive, emotional, and impulsive groups. Finally, it briefly discusses factors that influence rural consumer behavior, including stimuli, perception, attitudes, needs, demographics, culture, and social influences.
This document summarizes several award-winning advertising campaigns from India that were recognized by the Effie Awards. Some key campaigns summarized include:
- Gillette Mach3's "W.A.L.S" campaign which increased sales by having actresses advocate for clean-shaven men. It achieved national conversation and sales increases.
- Slice Mango's "Aamsutra" campaign featuring mango indulgence that helped it become the #2 mango drink brand.
- Tanishq jewelry appealing to parents for weddings and increasing sales during important dates.
- Bajaj Auto's "Pulsar MTV Stunt Mania" reality show that helped reclaim market share for its
Study of Lifestyle Trends on Changing Food Habits of Indian Consumersiosrjce
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
This business plan proposes opening Fair Trade stores on college campuses run as a student cooperative. The stores would sell crafts and food from developing countries to provide income for small producers and students. Over three years, the plan aims to open stores at 10 campuses, increasing annual income for 1000 producers and 165 students by $375,000 each. The stores would educate students on fair trade principles while helping producers earn above the poverty line and gain access to markets. To launch initially on one campus in 2011 would require $200,000 investment repayable in 5 years at 2% interest.
The document discusses online versus traditional marketing and its impact on consumer behavior. It begins by outlining the customer buying cycle and how online marketing compares to traditional marketing across the four Ps - product, price, place, and promotion. While online marketing provides greater product selection and faster communication, traditional marketing allows customers to see and feel products in person. The document then examines the research aim and objectives, which are to investigate the impact of different marketing approaches on consumer behavior, especially for men's clothing at Marks & Spencer. Finally, the methodology and data collection process are described.
Michael peterson culture of consumerism of fast foodMichael Peterson
The document discusses how advertising and fast food marketing techniques have evolved in America and contributed to consumerism and public health issues. Marketing utilizes radio, television, targeting specific groups, brand recognition, and appealing to consumers to promote fast food, especially at large corporations like McDonald's. These flashy and persuasive ads have blinded the public and programmed both children and adults to prefer and regularly eat the unhealthy fast food options. While some changes have been made to offer healthier alternatives, addressing this issue requires changes at home through better education about nutrition and breaking existing habits formed from parental behaviors and advertising exposure.
This is a slideshare of 20 different products who advetise. Their communication strategy, value proposition and the reason or importance of their advertisement are mentioned.
This document discusses a conceptual review of the effects of advertising on consumer buying behavior. It examines how advertising can persuade consumers to adopt new or existing products, with a focus on Nigeria. The study aims to analyze how advertising impacts consumer purchasing decisions within the Nigerian context. The findings indicate that well-packaged advertisements can persuade consumers to try a product, and advertising campaigns need to be long enough to generate curiosity and motivation for consumers to buy.
The fast moving consumer goods (FMCG) sector in India is the 4th largest sector in the Indian economy. Food products account for 43% of the FMCG market, which is estimated to grow to US$74 billion by 2018. FMCG companies are increasingly using digital media like social media for marketing due to benefits like access to a large audience of digital natives, higher user engagement, and ability to get immediate feedback from consumers. Digital ad spending by FMCG companies has grown rapidly from 30-50% in 2014 compared to traditional media. Successful digital campaigns by companies like HUL, Nestle, and Revlon have demonstrated the impact of digital strategies. Mobile is also an important medium for reaching consumers in rural areas
The document discusses various topics related to marketing such as rural marketing, social marketing, digital marketing, direct marketing, services marketing, and green marketing.
Rural marketing refers to marketing activities targeted at rural populations and must consider their unique characteristics such as large, scattered populations with low literacy levels. The rural marketing mix must adjust elements like products, promotion, price and place to suit rural consumers.
Social marketing uses commercial marketing principles to promote social good, focusing on changing behaviors to benefit individuals and society. The four Ps of social marketing are product, price, place and promotion.
Digital marketing involves online activities to generate sales and capture customers searching online. Its objectives are to reach the right audience, engage them, motivate
This document provides an overview of rural marketing in India. It defines rural marketing as developing, pricing, promoting, and distributing rural-specific goods and services to satisfy consumer demand in rural areas. Some key points:
- Rural markets have consumers located in rural areas with different behaviors than urban consumers. Transactions can be rural-to-urban or urban-to-rural.
- Rural marketing focuses more on development than transactions, customer satisfaction, and increasing living standards through a mutually beneficial process.
- Rural markets are large and diverse but scattered, with low incomes mainly from agriculture. They face challenges like high distribution costs, seasonal demand, and lack of infrastructure.
A Research on Impact of Television Commercial on the Youth upon purchasing be...Hardik Shah
This document appears to be a research paper submitted by Hardik J. Shah to Prof. Kalika Bansal at Somlalit Collage of Management Studies in Ahmadabad, India. The paper examines the impact of television commercials on the purchasing behavior of youth in Ahmadabad. It includes an introduction outlining the topic, literature review citing several sources, proposed research methodology, plans for data analysis, and expected conclusion. The paper will analyze survey data collected from youth to understand how television commercials influence their purchasing decisions.
This document discusses a research study on the impact of advertising on fast-moving consumer goods (FMCG) products and consumer behavior. It includes an overview of the research objectives, variables, hypotheses, and questionnaire. The objectives are to examine the influence of advertising on consumer purchasing behavior and how it may vary based on age, expert recommendations, product characteristics versus celebrity endorsements, advertisement captions, and brand loyalty. The hypotheses aim to determine whether relationships between these factors are dependent or independent. A questionnaire is presented to collect personal details and gauge consumer brand and advertising perceptions.
Micro and Macro Marketing environment, PESTLE, Demographic environment, cultural environment, technological environment, Marketing and other departments in an organization
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
This document provides an overview of social marketing, including its history, definition, key principles and techniques. Some of the main points covered include:
- The origins and first documented uses of social marketing in the 1960s.
- The definition of social marketing as the systematic application of marketing to achieve behavioral goals and improve health.
- The key elements of the marketing mix used in social marketing including the 6Ps of product, price, place, promotion, partnership and policy.
- The phases, components and typical focus areas of social marketing programs and initiatives.
Ramesh Chembath is the AVP of Sales and Marketing at Godrej Appliances. The document discusses key issues and challenges in rural marketing, including a large and diverse rural market, infrastructure challenges, and standard of living issues. It also outlines effective rural marketing strategies like utilizing rural media and distribution channels like local markets. The role of IT in retail is described, including tools for inventory management, forecasting, and point-of-sale systems. Record management processes like creation, maintenance, and disposition are also summarized.
The document outlines 7 key consumer trends for 2010, including:
1) Expectation Economy - Consumers will have higher expectations for branded goods and services.
2) (F)LUXURY - Luxury is redefined as experiences of time, escape, and balanced consumption rather than overt excess.
3) Get Real! - Consumers want more honest, edgy, and real conversations from brands on social media.
It provides public relations implications for each trend, such as highlighting value, engaging influencers online, and co-creating with fans. The document is meant to inspire new communication ideas for clients by understanding shifting consumer behavior.
The document discusses strategies for a men's personal care brand to become a preferred and fast-growing brand in its category by 2024. It aims to have a futuristic product portfolio at competitive prices. Key strategies include becoming a consumer-oriented company, targeting mid to premium markets, increasing brand awareness, expanding into new markets, boosting footprints and promotions, strengthening digital presence, and effective communications. The brand looks to enter modern trade, OTC, and commercial channels in the first quarter of 2021 while onboarding indirect and direct dealers in mid-2021.
Nykaa is an Indian e-commerce company that sells cosmetics, skincare, and other wellness products. It has a strong online and physical retail presence in India. Nykaa has over 2.2 million Instagram followers and uses social media effectively for marketing. The summary analyzes Nykaa's social media strategy, including its presence and engagement on platforms like Instagram, Facebook, YouTube and Pinterest. It also discusses Nykaa's content strategy, targeting of audiences like women aged 18-45, and metrics to track the success of its social media campaigns.
New categories may emerge due to new technologies, unmet consumer needs, or obstacles faced by existing players. Sixteen trends are identified across sectors like automation, health and fitness, fashion, senior living, women's safety, education, and convenience foods. Emerging sectors could include e-retail brands, transportation and delivery services, telepresence technologies, 24/7 monitoring services, mobile banking, and combined entertainment complexes.
This document provides an overview and summary of Mintel's 2023 Global Consumer Trends report. It discusses Mintel's approach to predicting future consumer trends based on analyzing consumer behavior drivers and how COVID-19 validated their models. The document highlights some of the key trends identified for 2023, including consumers focusing on themselves and brands helping them express individuality, and consumers having more power as co-creators working alongside brands. It also previews how concepts like the metaverse, NFTs, and digital identities will continue shaping consumer behavior and brand partnerships in the coming years.
This document summarizes several award-winning advertising campaigns from India that were recognized by the Effie Awards. Some key campaigns summarized include:
- Gillette Mach3's "W.A.L.S" campaign which increased sales by having actresses advocate for clean-shaven men. It achieved national conversation and sales increases.
- Slice Mango's "Aamsutra" campaign featuring mango indulgence that helped it become the #2 mango drink brand.
- Tanishq jewelry appealing to parents for weddings and increasing sales during important dates.
- Bajaj Auto's "Pulsar MTV Stunt Mania" reality show that helped reclaim market share for its
Study of Lifestyle Trends on Changing Food Habits of Indian Consumersiosrjce
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
This business plan proposes opening Fair Trade stores on college campuses run as a student cooperative. The stores would sell crafts and food from developing countries to provide income for small producers and students. Over three years, the plan aims to open stores at 10 campuses, increasing annual income for 1000 producers and 165 students by $375,000 each. The stores would educate students on fair trade principles while helping producers earn above the poverty line and gain access to markets. To launch initially on one campus in 2011 would require $200,000 investment repayable in 5 years at 2% interest.
The document discusses online versus traditional marketing and its impact on consumer behavior. It begins by outlining the customer buying cycle and how online marketing compares to traditional marketing across the four Ps - product, price, place, and promotion. While online marketing provides greater product selection and faster communication, traditional marketing allows customers to see and feel products in person. The document then examines the research aim and objectives, which are to investigate the impact of different marketing approaches on consumer behavior, especially for men's clothing at Marks & Spencer. Finally, the methodology and data collection process are described.
Michael peterson culture of consumerism of fast foodMichael Peterson
The document discusses how advertising and fast food marketing techniques have evolved in America and contributed to consumerism and public health issues. Marketing utilizes radio, television, targeting specific groups, brand recognition, and appealing to consumers to promote fast food, especially at large corporations like McDonald's. These flashy and persuasive ads have blinded the public and programmed both children and adults to prefer and regularly eat the unhealthy fast food options. While some changes have been made to offer healthier alternatives, addressing this issue requires changes at home through better education about nutrition and breaking existing habits formed from parental behaviors and advertising exposure.
This is a slideshare of 20 different products who advetise. Their communication strategy, value proposition and the reason or importance of their advertisement are mentioned.
This document discusses a conceptual review of the effects of advertising on consumer buying behavior. It examines how advertising can persuade consumers to adopt new or existing products, with a focus on Nigeria. The study aims to analyze how advertising impacts consumer purchasing decisions within the Nigerian context. The findings indicate that well-packaged advertisements can persuade consumers to try a product, and advertising campaigns need to be long enough to generate curiosity and motivation for consumers to buy.
The fast moving consumer goods (FMCG) sector in India is the 4th largest sector in the Indian economy. Food products account for 43% of the FMCG market, which is estimated to grow to US$74 billion by 2018. FMCG companies are increasingly using digital media like social media for marketing due to benefits like access to a large audience of digital natives, higher user engagement, and ability to get immediate feedback from consumers. Digital ad spending by FMCG companies has grown rapidly from 30-50% in 2014 compared to traditional media. Successful digital campaigns by companies like HUL, Nestle, and Revlon have demonstrated the impact of digital strategies. Mobile is also an important medium for reaching consumers in rural areas
The document discusses various topics related to marketing such as rural marketing, social marketing, digital marketing, direct marketing, services marketing, and green marketing.
Rural marketing refers to marketing activities targeted at rural populations and must consider their unique characteristics such as large, scattered populations with low literacy levels. The rural marketing mix must adjust elements like products, promotion, price and place to suit rural consumers.
Social marketing uses commercial marketing principles to promote social good, focusing on changing behaviors to benefit individuals and society. The four Ps of social marketing are product, price, place and promotion.
Digital marketing involves online activities to generate sales and capture customers searching online. Its objectives are to reach the right audience, engage them, motivate
This document provides an overview of rural marketing in India. It defines rural marketing as developing, pricing, promoting, and distributing rural-specific goods and services to satisfy consumer demand in rural areas. Some key points:
- Rural markets have consumers located in rural areas with different behaviors than urban consumers. Transactions can be rural-to-urban or urban-to-rural.
- Rural marketing focuses more on development than transactions, customer satisfaction, and increasing living standards through a mutually beneficial process.
- Rural markets are large and diverse but scattered, with low incomes mainly from agriculture. They face challenges like high distribution costs, seasonal demand, and lack of infrastructure.
A Research on Impact of Television Commercial on the Youth upon purchasing be...Hardik Shah
This document appears to be a research paper submitted by Hardik J. Shah to Prof. Kalika Bansal at Somlalit Collage of Management Studies in Ahmadabad, India. The paper examines the impact of television commercials on the purchasing behavior of youth in Ahmadabad. It includes an introduction outlining the topic, literature review citing several sources, proposed research methodology, plans for data analysis, and expected conclusion. The paper will analyze survey data collected from youth to understand how television commercials influence their purchasing decisions.
This document discusses a research study on the impact of advertising on fast-moving consumer goods (FMCG) products and consumer behavior. It includes an overview of the research objectives, variables, hypotheses, and questionnaire. The objectives are to examine the influence of advertising on consumer purchasing behavior and how it may vary based on age, expert recommendations, product characteristics versus celebrity endorsements, advertisement captions, and brand loyalty. The hypotheses aim to determine whether relationships between these factors are dependent or independent. A questionnaire is presented to collect personal details and gauge consumer brand and advertising perceptions.
Micro and Macro Marketing environment, PESTLE, Demographic environment, cultural environment, technological environment, Marketing and other departments in an organization
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
This document provides an overview of social marketing, including its history, definition, key principles and techniques. Some of the main points covered include:
- The origins and first documented uses of social marketing in the 1960s.
- The definition of social marketing as the systematic application of marketing to achieve behavioral goals and improve health.
- The key elements of the marketing mix used in social marketing including the 6Ps of product, price, place, promotion, partnership and policy.
- The phases, components and typical focus areas of social marketing programs and initiatives.
Ramesh Chembath is the AVP of Sales and Marketing at Godrej Appliances. The document discusses key issues and challenges in rural marketing, including a large and diverse rural market, infrastructure challenges, and standard of living issues. It also outlines effective rural marketing strategies like utilizing rural media and distribution channels like local markets. The role of IT in retail is described, including tools for inventory management, forecasting, and point-of-sale systems. Record management processes like creation, maintenance, and disposition are also summarized.
The document outlines 7 key consumer trends for 2010, including:
1) Expectation Economy - Consumers will have higher expectations for branded goods and services.
2) (F)LUXURY - Luxury is redefined as experiences of time, escape, and balanced consumption rather than overt excess.
3) Get Real! - Consumers want more honest, edgy, and real conversations from brands on social media.
It provides public relations implications for each trend, such as highlighting value, engaging influencers online, and co-creating with fans. The document is meant to inspire new communication ideas for clients by understanding shifting consumer behavior.
The document discusses strategies for a men's personal care brand to become a preferred and fast-growing brand in its category by 2024. It aims to have a futuristic product portfolio at competitive prices. Key strategies include becoming a consumer-oriented company, targeting mid to premium markets, increasing brand awareness, expanding into new markets, boosting footprints and promotions, strengthening digital presence, and effective communications. The brand looks to enter modern trade, OTC, and commercial channels in the first quarter of 2021 while onboarding indirect and direct dealers in mid-2021.
Nykaa is an Indian e-commerce company that sells cosmetics, skincare, and other wellness products. It has a strong online and physical retail presence in India. Nykaa has over 2.2 million Instagram followers and uses social media effectively for marketing. The summary analyzes Nykaa's social media strategy, including its presence and engagement on platforms like Instagram, Facebook, YouTube and Pinterest. It also discusses Nykaa's content strategy, targeting of audiences like women aged 18-45, and metrics to track the success of its social media campaigns.
New categories may emerge due to new technologies, unmet consumer needs, or obstacles faced by existing players. Sixteen trends are identified across sectors like automation, health and fitness, fashion, senior living, women's safety, education, and convenience foods. Emerging sectors could include e-retail brands, transportation and delivery services, telepresence technologies, 24/7 monitoring services, mobile banking, and combined entertainment complexes.
This document provides an overview and summary of Mintel's 2023 Global Consumer Trends report. It discusses Mintel's approach to predicting future consumer trends based on analyzing consumer behavior drivers and how COVID-19 validated their models. The document highlights some of the key trends identified for 2023, including consumers focusing on themselves and brands helping them express individuality, and consumers having more power as co-creators working alongside brands. It also previews how concepts like the metaverse, NFTs, and digital identities will continue shaping consumer behavior and brand partnerships in the coming years.
The global beauty and personal care market is expected to reach $528 billion in 2020, with personal care as the largest segment. The market is projected to grow annually by 5.2% from 2020-2023. China, the US, Japan, India, and Brazil are the top five markets. Data from Alibaba.com shows the beauty industry has high growth potential but relatively low supply. Key categories like wigs, skin care, and cosmetics present opportunities for suppliers. Developed countries in Europe and the US account for the majority of business opportunities on Alibaba.com.
Retailing in India - retailing revolution in India.pptxAsha Dhilip
The document discusses the Indian retail market, which is experiencing rapid growth and transformation as India's economy grows. The retail market is expected to reach $1.75 trillion by 2026, growing at a CAGR of 10.5%. It describes the key segments, formats, trends, opportunities, and challenges of the Indian retail industry. The main retail formats discussed are traditional (mom-and-pop stores), modern (supermarkets, hypermarkets), and e-commerce. Omni-channel retailing, experiential retail, and personalization are trends gaining popularity in India.
INDUSTRY SIZE / CONTRIBUTION TO GDP,
MARKET OVERVIEW,
PORTERS FIVE FORCE MODEL,
COMPANY INFORMATION,
SWOT ANALYSIS OF ITC LTD.
PRODUCT PORTFOLI OF ITC LTD.
COMPETITOR ANALYSIS,
MARKETING MIX,
STP OF ITC SAVLON
PRODUCT LIFE CYCLE OF ITC SAVLON HANDWASH
SALES FORCASTING
DISTRIBUTION CHANNEL
DIGITAL MARKETING STRATEGY OF ITC SAVLON
DATA REPRESENTATION( using SSPS)
FINDING
CONCLUSION
THANKY YOU
The document discusses how businesses can profitably serve the "bottom of the pyramid" (BOP) market of the world's poorest people. It argues that the BOP represents a large potential market worth over $13 trillion. However, companies must develop new approaches tailored to the BOP, such as providing small, affordable product packages and financing options. Examples are given of companies that have successfully served the BOP through microloans, affordable healthcare, and pay-as-you-go business models. The potential benefits for companies include accessing a large untapped market while also improving lives.
Nykaa is an Indian e-commerce company that sells cosmetics, fragrances, skincare and haircare products online and through physical stores. It has over 850 brands and 35,000 products on its platform. Nykaa focuses on product quality, competitive pricing, and uses various digital marketing strategies like social media, influencer marketing and content marketing to promote its brand and engage customers.
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)tittybenjamin2189
The document analyzes the confectionery market in rural areas of India, noting that rural markets represent significant growth potential given the large population and increasing consumerism in rural regions. It discusses the strategies used by major confectionery brands like Cadbury and Nestle to tap into rural markets through advertising and targeting purchasing behaviors. The key purchasing behaviors identified are brand loyalty, impulse buying, and viewing certain confectionery brands as status symbols.
The document discusses the marketing environment, defining micro and macro environments and their components. It explains factors in the micro environment like the company, suppliers, customers, competitors, and publics that directly influence marketing. The macro environment consists of uncontrollable forces like demographic, economic, technological, political, and cultural factors that impact the micro environment.
A study on consumer buying behaviour at shoppers stopProjects Kart
The document discusses consumer buying behavior and the retail industry in India. It covers several factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It then provides an overview of the growth of the retail industry in India, challenges faced by retailers in India, and describes the traditional retail scene in India which is largely unorganized. It outlines the major players in different retail sectors in India and how the retail industry is transitioning from traditional to more organized models.
Wikibrands Wikisports ..and other things that engage fansSean Moffitt
This document discusses the future of social business and customer engagement. It argues that brands must focus on socialness, authenticity, and being customer-driven in order to succeed. It provides several examples of brands that exemplify these principles, such as Nike's focus on customer values and lifestyles. The document also outlines key factors for building successful online communities, such as having clear focus, rules, incentives, and community management. Overall, it advocates for an approach where brands treat customers as fans and partners through social media engagement and content creation.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
Smart content in insurance - Presentation from The Digital InsurerThe Digital Insurer
In this Presentation at the Mandarin Oriental on 8th April 2014 The Digital Insurer talked about content strategies in the insurance industry
The objectves of the presentation were to make the case for more content in insurance , to illustrate good example of smart content and to briefly look at how insurers can gear up for the "content wars" in insurance.
Role of Promotional Strategies in Rural Marketijtsrd
Promotional schemes influence to rural customers for purchasing the products. Rural market is one of the toughest markets because it is not easy to persuade the customers regarding the products and brands. The objective of this study is to review the effective promotional tools for rural consumers and analyse what the promotional strategies has been adopted by companies for rural consumers. This study is based on the survey method conducted in the rural area to investigate the penetration of products and brands and analyse the purchasing decision of rural consumers. Bijendra Kumar Pushkar | Shilpi Pandey ""Role of Promotional Strategies in Rural Market"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23519.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23519/role-of-promotional-strategies-in-rural-market/bijendra-kumar-pushkar
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Similar to Business Case Competition solution proposal - Old Shop New City (20)
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
2. Problem identification
1)The unique value proposition cannot reach out to the consumers due
to cultural difference and communication gap which allows imitations to
take up market share.
2)Customers are not aware of the long term benefits of chemical safe
products.
3) Lack of customer engagement with the brand. There is a dogma
circling foreign products where most people believe they are
unreasonably priced.
4)No network among targeted customers.
3. Origin of demand found using Porters diamond model
1)Fitness and sports industry contributes to sales of water bottles and bags.
An industry set to reach Tk 1.5billion in the upcoming years, Dhaka is rife with fitness
enthusiasts who are participating in marathons, triathlons and cycling events almost every
month.
2) Cosmetics industry contributes to beauty blender, tissue and napkins.
Bangladesh is a country of beauty conscious women where the self care industry has had a
turnover of taka 150 billion in 2014(BCTMA) and growing. Hygine is something that these
conscious women are willing to open their purse for.
3)Existing Demand for branded affordable electronics.
Consumer electronics has a market size of 1.37billion USD in Bangladesh but there exists
very few brands that can give both quality and affordability to its customers. MINISO can
fullfill both those demands.
4. Marketing strategies justified Hofstedes cultural dimention
1)Low individualism. Bangladesh is a collective society and we like brands we
can most relate to. Miniso can track user purchase data and notify targetted
customers when a discount is available on a product thus building
relationships
2)High power distance society. Consumers are highly likely to buy global
products to display a higher status.
3)Morderately masculine. In such societies shopping is done by the wives. As
minisos products are more appealing to women a marketing scheme targetted
towards 18-35 year old females might give optimum results.
4)Low uncertianity avoidance. Such societies do not welcome change. Hence
bangladeshi customers are more like to loyal customer to a global if marketing
is done right. Also minisos herbal products
5. Promotional campaign -
1) Customers are influenced to become members. Membership rewards them points with every purchase
which they can later use to get discounts. If they influence their friends and family to join MINISOs
community they get additional points.
Budget - 2.5lac(6 month)
Feasibility – 20points for every new member referrals. Reward system triggers positive response from
customers
2)The price and functionality of the products make them perfect gift items. MINISO cross matches data on
members who are related. They can then use their customers date of birth information to recommend gift
items or pre order them for their loved ones.
Budget – 50,000tk per month
Feasibility - Using the power of network effects goods are advertised in a targeted manner.
3) Sponsoring food festivals with MINISO kitchen products can lead to high brand exposure among married
female homemakers, a customer segment that make up 80% of all female population in this country.
Budget – 1lac(per event)
Feasibility – Each event exposes MINISOs products to around 500+ people of which 25% are expected to visit the store in
near future
6. Promotional campaign
4)Product placement for cosmetic products. Negotiating a deal with local popular vloggers, bloggers , makeup artists to
talk about MINISO products on their channel.
Budget – 3lac(6 months)
Feasibility – artists are piad by the minute. Their payament is billed against the number of minutes they talked about
MINISO products in their content.
5)Ads focused on the youthfulness of japanese citizens. Japanese are known for their youthful skin and high life
expectancy. promoting the “nature infused” aspect of minisos products can set itself apart from its competitors and
imitators.
Budget – 5lac.
Feasibility – targeting age groups of 50-65 years of age can cause growth of facewash, shampoo and sunscreen sales.
6)Ads focused on the guaranteed longivity of japanese technology. Japanese tech have been a part of Banglaeshi citizens
life for over 3 decades now. Social media marketing targeting tech savvy consumers and sponsoring music events can lead
to increased headphones and speaker sales.
Budget – 5lac
Feasibility – leveraging Japanese brand Toyota in the promotional campaign can yield fruitful results.
7. Promotional Campaign
7)Preorder product through polling. Members are given the opportunity to choose products from MINISOs landing page.
A monthly event is held where each of the unreleased product is brought to the outlets for customers to hold and test.
The most voted product is brought to the store the next month.
Budget – 30000tk per month
Feasibility – this will increase customer engagement and brand value.
8) Members purchase history data are also analysed to understand their behaviour and traits. SMS marketing can then be
used to target customers that are more likely to be influenced by discounts and new arrivals.
Budget – 20,000tk per month
Feasibility – investing is an analytics tool or hiring a firm to analyse data on a monthly basis can helper faster target
potential customers
9) Social media competitions on facebook and Instagram. Members are influenced to upload pictures on how they are
using MINISO products. Top 50 of the most creative ones will be rewarded points.
Budget - 12lac for boosting and prize money
Feasibility – Brand exposure and crowd engagement of upto 1000 users.
8. Execution timeline
May
Promoting kitchenware and utensils on the month of ramadan
Hashtag marketing theme - kitchenware
Cooking shows are sponsored with minisos kitchenware
Food festivals are sponsored with minisos kitchenware
June
Membership is influenced. Point reward feature is introduced
Memberships made through referrals are rewarded with points. Recurring event
9. Execution timeline
July
Long time members are suggested gift items for their loved ones
August
Members are asked to order product of their choice from the website.
Pre order polling events are held(recurring event)
Sept
Travel enthusiasts are introduced to long lasting electronics.
Jan
Stall placement at the trade fare.