1. The document provides advice from various business leaders on how to approach business. It emphasizes the importance of having the right people, setting your position and strategy, making and modifying plans, measuring progress, and continually improving. 2. Key recommendations include remembering to prioritize the right people first, catering to the right customer segments, thinking big but starting small, doing easier things first to make progress, admitting and learning from mistakes, and ensuring you have the right people supporting your business. 3. The overall message is that business is not straightforward and requires adapting to change by focusing on intelligence, strategy, and continual improvement rather than just profits.

1. Ad esse optimum.
Business as a game Kantegger

2. –Suleyman Kerimov
“Business is not the aim of life; it's a game.”

3. The world is not
straight forward.

4. The business is not as
usual.

5. Intelligence is the ability
to adapt to change.

6. 1. Remember, right person first.
Great vision without great
people is irrelevant.
—James Collins

7. 2. Set your position.
I learnt the hard way about positioning in
business, about catering to the right
segments. —Shaffi Mather

8. 3. Set your strategy.
For me, the winning strategy in any start-up business is, 'Think
big but start small.' —Carmen Busquets

9. 4. Set your plan.
I think a simple rule of
business is, if you do the
things that are easier first, then
you can actually make a lot of
progress.
—Mark Zuckerberg

10. 5. Deliver and measure
In many spheres of human endeavor, from science to business to education to
economic policy, good decisions depend on good measurement.
—Ben Bernanke

11. 6. Keep modifying your plan.
Sometimes when you innovate, you make mistakes. It is best to
admit them quickly, and get on with improving your other
innovations.
—Steve Jobs

12. 7. Keep finding right persons.
But especially if you have
the wrong people within
your circle. Truthfully, at
the end of the day, no
one cares about you in
this business whether
they are your agent or
your manager or your
publicist.
—Heather Matarazzo

13. Think about what your
business creates besides
money.

14. —Petter Stordalen
“What is good for society is also good for business.”

15. Ad esse optimum.
Ancon Advice
Kantegger