In order to make decisions in business, analysts drive data from various sources. it will be put to test. later forecasts are made. Thus, business analysis is a process to analyze the business data so that decisions can be made

1. Business Analytics
Krupasindhu MD
krupa.md@res.christuniversity.in
Research scholar, Christ University, Central Campus
Assistant Professor, Vijaya College, R. V. Road

2. What is Business Analytics
• Using Tools and techniques to turn data into meaningful business
insights
Data
Data
Data
Tools &
Techniques Business
Insights

3. In theoretical sense
Business analytics is the practice of iterative, methodical
exploration of an organization’s data with emphasis on
statistical analysis. Business analytics is used by companies
committed to data-driven decision making.

4. Why do we need Business Analytics?
• Eliminate guesswork
• Get faster answer to your question
• Get insight into customer behaviour
• Identify cross selling and up selling opportunities
• Get key business metrics reports when and where you need them

5. Difficulties relating to business analytics
• huge volume of high-quality data.
• integrating and reconciling data across different systems, and then
deciding what subsets of data to make available.
• considered an after-the-fact method of forecasting consumer
behaviour
• requires a lot of storage space and must react extremely fast to
provide the necessary data in real-time

6. Types of Analytics
• Descriptive analytics – what happened?
• Predictive analytics- what would happen?
• Prescriptive analytics- what should we do?
• Decisive analytics – which technology (e.g. visual analytics)
to select for supporting the business decisions

7. Selecting the techniques
• Type of hardwares and softwares requirements
• Usage – Analysis, modeling, communication
• Audience-Shared or Private
• Documentation - Core or support

9. Role of Business Analyst

10. Investigating the situation
• Questionnaires
• Interviewing
• Workshops
• Special-purpose records
• Activity sampling
• Work measurement
• Business Record searching
• Document analysis

11. Analyzing Strategy
CATWOE
RESOURCE
AUDIT
MOST
PESTLE
FIVE FORCES
SWOT

12. WIKIPEDIA

13. STIMULATING THE THINKING

14. Developing the business cases
• Confirm the opportunity. Describe the situation and the business
opportunity that your proposal will impact. ...
• Analyse and develop shortlisted options. ...
• Evaluate the options. ...
• Implementation strategy. ...
• Recommendation.

16. Thank you ☘️