This document summarizes women's outerwear styles for spring/summer 2017 that reflect current social movements demanding change. It describes a trench coat style using brightly colored leather and graphic prints to represent the bold styles of the 1970s. A moto-trench style mixes 1950s "greaser" trends with colorful 1970s fabrics using loud suede and leather with zippers and buttons for edge. A trench rain coat is influenced by styles from the 1950s incorporating clear vinyl with silk cotton lining. The styles reference courageous cultural moods and target socially aware consumers.

1. FOR
Women’s Outerwear Spring/Summer 2017
DIVERGENCE

2. DIVERGENCE
People are becoming more aware ofinjustices in politics and in
oursociety. They are beginning to gather the courage to be
heard and are demanding change. People and branching out
fromtraditional beliefs and formingtheir own individual
groups to push change.

3. Dark Slate Divide
SupremeRust
Rebellious Yellow
Blue Skies Ahead
Passionate Pink
New WorldOrchid

4. This S/S 2017 classic trench coat style shows use of brightly colored
leather textiles mixed creatively with graphic patterns screen printed
to cotton sateen. This reflects the trend of colorful and bold prints on
clothing during times of social movements such as the 1970’s.
Burberry’s current brand image influences the use of patent leather
finishes, cuff belt trims, and oversized button findings in this style.
ZELAN R3, an innovative waterproof finish, is also added to improve
the durability and quality needs desired by the millennial target
market.
70’sClassic Trench Coat Style
Burberry Spring 2015
BurberrySpring2015
Print 1

5. Anne Bancroft in 1950’sLeather Jacket
1970'sVintage Suede Trench Coat Altuzarra Fall 2013
This emerging Moto-Trench style mixes the rebellious “greaser” trend from the 50’s
and the trend of colorful textiles of the 70’s, and was first seen on the runway when
the current social movements began in 2013. These influences reflect the diverging
cultural moodand can be seen with the use ofloud colored suedeand leather textiles
paired together for the S/S 2017 Moto-Trench silhouette. Trims and findings such as
zippers and oversized buttons are used for added edge, function, and quality. This
coat is finished with a waterproof coating to remain consistent with quality
standards and features the innovation of power felt to satisfy the target market’s
need forconvenience.

6. EmilioPucci RTW S/S 2013 Valentino S/S 2013
Jayne Mansfield on Jack Benny Show, 1956
Print 2Silk Cotton
Polyurethane Vinyl
This trench rain coat style is influenced by a trend that
began in 2013 when the current social movements sparked
and can be traced as far back as the 1950’s. This S/S 2017
style incorporates the use of a clear polyurethane vinyl
textile with a strategically placed silk cotton lining as well
as belt buckles, snap findings, leather piping, and small
embellishments. These textiles can also be printed to create
a statement look consistent with the courageous cultural
moodandtarget market values.

7. COMPANYNAMES
Textiles:
-Patent Leather: Fabulessfabrics
-Leather: Guangzhou Aoguan Leather Co., Ltd.
-Sateen Cotton: Xiamen ITG GroupCorp., Ltd.
-Silk Cotton: Xiamen ITG GroupCorp., Ltd.
-Suede: Guangzhou Aoguan Leather Co., Ltd.
-Polyurethane/Vinyl: Guangzhou Qianhong Ad.
Material Co., Ltd
Prints:
-Print 1: http://www.shinwontextile.com/en/
-Print 2: http://www.annallop.com/
Trims:
-Calf Leather CuffBelts: PriceLeatherworks
-Leather: PriceLeatherworks
RosieAnderson,Amber Sahli,EmmaMeisner
Findings:
-Zipper: JiangsuHongda Zipper Manufacturing Co., Ltd.
-Buttons: Benno’s Buttons& Trimmings
-Belt buckle: ShishiCity Qing Can Xing Hardware Crafts Co., Ltd.
-Snaps:Benno’s Buttons &Trimmings
Finishes:
-Screen Printing Service Provider:Shanghai Shangshai Bolting ClothManufacturing Co., Ltd.
-ZELANR3: HUNTSMAN manufacturing
Innovation:
-Power Felt: Wake ForestUniversity
-ZELANR3: HUNTSMAN manufacturing