Phillip Lim's trend forecasting document outlines 4 themes for his Spring 2017 collection: Zenity, Space Garden, Sleepover Party, and Analog Craze. Each theme explores different aesthetics through mood boards, color palettes, key fabrics, and example looks. Zenity focuses on minimalism and drapery. Space Garden features exaggerated floral prints and embellishments on lustrous fabrics. Sleepover Party draws inspiration from lingerie and features romantic silks, laces, and tulles. Analog Craze emphasizes repetitive patterns and pixelated prints. Loose silhouettes, layering, draping and strappy details are presented as common elements across the themes.
My final team collaboration for Trend Forecasting and Tracking at The University of Wisonsin-Stout. This forecast was designed for Women's Outerwear for Burberry's Spring and Summer collection in 2017. See my Social Mood Theory presentation for a background on the prior research that was needed to form this forecast.
Nobody should tell the story of the Fashion House Emanuel Ungaro without starting with its founder Emanuel Ungaro. From the age of 5, Emanuel played with the sewing machine, the whole family’s work tool.
This provincial life provided him later with the key to his future trade and introduced him to a lifestyle embracing painting and music that has followed him throughout his life.
Bolstered by his exceptional creative talent, Emanuel moved to Paris at the age of 22 and started his apprenticeship alongside the Spanish designer, Cristobal Balenciaga. This period taught him rigor, perfection and the eternal search for an ideal in the silence required by the demanding yet generous Master.
In 1967, he decided to move his ateliers to Avenue Montaigne. The head offices and flagship store still occupy the same Haussmanian building.
Emanuel Ungaro acquired international fame through his incredible sense of colour and mix of unexpected patterns, by the purity of his shapes and the insolence of the details.
Today the house Emanuel Ungaro has a new owner. It is now present on all international markets: first of all Europe, cradle of the brand, but also the United States and then Japan were conquered by the brand’s style.
Then came the accessories, essential instruments to the brand development. This collection privileges shapes and refined details, developed into models intended for active and modern men, whilst attached to the tradition of Ungaro luxury.
My final team collaboration for Trend Forecasting and Tracking at The University of Wisonsin-Stout. This forecast was designed for Women's Outerwear for Burberry's Spring and Summer collection in 2017. See my Social Mood Theory presentation for a background on the prior research that was needed to form this forecast.
Nobody should tell the story of the Fashion House Emanuel Ungaro without starting with its founder Emanuel Ungaro. From the age of 5, Emanuel played with the sewing machine, the whole family’s work tool.
This provincial life provided him later with the key to his future trade and introduced him to a lifestyle embracing painting and music that has followed him throughout his life.
Bolstered by his exceptional creative talent, Emanuel moved to Paris at the age of 22 and started his apprenticeship alongside the Spanish designer, Cristobal Balenciaga. This period taught him rigor, perfection and the eternal search for an ideal in the silence required by the demanding yet generous Master.
In 1967, he decided to move his ateliers to Avenue Montaigne. The head offices and flagship store still occupy the same Haussmanian building.
Emanuel Ungaro acquired international fame through his incredible sense of colour and mix of unexpected patterns, by the purity of his shapes and the insolence of the details.
Today the house Emanuel Ungaro has a new owner. It is now present on all international markets: first of all Europe, cradle of the brand, but also the United States and then Japan were conquered by the brand’s style.
Then came the accessories, essential instruments to the brand development. This collection privileges shapes and refined details, developed into models intended for active and modern men, whilst attached to the tradition of Ungaro luxury.
Powerpoint Search Engine has collection of slides related to specific topics. Write the required keyword in the search box and it fetches you the related results.
I was one of the Ladurée team member during my work in Bluebell, and we planned a press event to launch our latest Christmas giftbox. I was in charge of planning event rundown, coordinating with retail department, and managing onsite execution. The result of the press event was quite successful as the overall exposure included online news, newspaper, magazines and social media reports.
This is the group project for one of my college elective course: Marketing and Management of Arts. The proposal was made when I was in the second year of college. My partner and me decided to choose perfume as our main product. However, we want to create some differences among all competitors in the perfume market. Therefore, we would like to open a DIY perfume shop, and thus proposed the outline of our business plan. The plan included our marketing method, estimate of cost, shopping mechanism...etc.
This is a personal school project on creative brief for a marketing campaign. I chose adidas as my client and the brief aimed at launching adidas' new product, Woven Tubular Runner.
Arena Taiwan is one of my client during my work in Ogilvy & Mather. Together with our team member, we coordinated a digital campaign, which included a voting event on social media as well as a actual runway competition at department store. The goal was to create a more intimate and less distant brand image to our target customers.
This is my personal proposal for UGG 2015 Spring/Summer marketing campaign while I was working in Bluebell Group, Taiwan. The aim of this marketing proposal was to reposition UGG's image of "winter brand" by enhancing consumers' awareness of spring and summer collection.
Powerpoint Search Engine has collection of slides related to specific topics. Write the required keyword in the search box and it fetches you the related results.
I was one of the Ladurée team member during my work in Bluebell, and we planned a press event to launch our latest Christmas giftbox. I was in charge of planning event rundown, coordinating with retail department, and managing onsite execution. The result of the press event was quite successful as the overall exposure included online news, newspaper, magazines and social media reports.
This is the group project for one of my college elective course: Marketing and Management of Arts. The proposal was made when I was in the second year of college. My partner and me decided to choose perfume as our main product. However, we want to create some differences among all competitors in the perfume market. Therefore, we would like to open a DIY perfume shop, and thus proposed the outline of our business plan. The plan included our marketing method, estimate of cost, shopping mechanism...etc.
This is a personal school project on creative brief for a marketing campaign. I chose adidas as my client and the brief aimed at launching adidas' new product, Woven Tubular Runner.
Arena Taiwan is one of my client during my work in Ogilvy & Mather. Together with our team member, we coordinated a digital campaign, which included a voting event on social media as well as a actual runway competition at department store. The goal was to create a more intimate and less distant brand image to our target customers.
This is my personal proposal for UGG 2015 Spring/Summer marketing campaign while I was working in Bluebell Group, Taiwan. The aim of this marketing proposal was to reposition UGG's image of "winter brand" by enhancing consumers' awareness of spring and summer collection.
3. Brand
Overview
§ 3.1 Phillip Lim
§ Born inThailand,ofChinese descent,Phillip Lim isa key
figure in NewYork’s wave of Asian-American fashion
designers.
§ Lim aimed to "inject some 'street elegance' " into hisdesigns.
§ He instinctively knowswomen want:Clothesthat are at once
effortless and elegant,feminine and frank,chic without fuss.
§ Silky,soft draping and sheer fabrics
§ Brand’s DNA—clothesthat embody youthful elegance and
that can take you from day to night,week to weekend.
3.1 Phillip Lim S/S 2017 Forecasting
3
14. 3.1 Phillip Lim S/S 2017 Forecasting
14
The Row's
Zenity – Key Items
Layered pants Long flared sleeve Kimono Strap top Split tunic
In order to create a relax and sporty ambience, loose-fit items such as boxy top with trumpet sleeve, layered culottes
and split tunic are definitely essentials. Other items such as straps top and kimono canadd sophisticated details to the
minimalistic silhouettes.
Shaina MoteHaider AckermannAnn DemeulemeesterMaison MartinMargiela
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Zenity – Looks
The central idea of
Zenity is to maintain a
simple and sleek
silhouette. Minimalism
is the main focus, that
comes with small
sophisticated details on
apparels such as strap
back design, zippers,
and sheer sleeves.
OrleyMarniHeohwan Simulation Camilla and Marc
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Zenity – Looks
While emphasizing the loose,
draped silhouette of bottoms,
the top remains structural with
very clean and edgy cutting.
Ellery AganovichCalvinKlein
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Space Garden – Key Items
Raincoat Silk floral jacket Satin puff sleeves Metallic floral maxi Iridescent embroidery
Exaggerated floral print or embellishment on lustrous fabrics takes over the entire theme of SpaceGarden. For the
over all silhouette, it continues the simple, edgy cutting from previous theme but add more drapes and softness
because of the silk and satin. To balance the soft texture, PVC raincoat and quilted top can also be found in theme.
BalenciagaGucci Manish AroraChristian Dior
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Space Garden – Looks
The key looks
emphasize a
feminine but sporty
and cool style.
Isabel Sanchis MSGMMSGMПлатье на Новый год
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Space Garden – Looks
A significant lustrous
floral item is the key
to create the overall
look of Space
Garden.
ManishAroraDelpozoMarcby MarcJacobs Valentino
30. 30
3.1 Phillip Lim S/S 2017 Forecasting
Sleepover Party – Key Items
All these items aim to create a romantic, girly but also glitter and fun ambience.Oversized silk robes and pajamas shirt
give a laid-back and casual look.While exquisite lace, tulle and glittering lamé details enhance the luxurious image for
this theme and make the overall looks more sophisticated and polished.
Silk robe Lace flared top Glitter culottes Pajamas shirt Satin dress/skirt
Marchesa Rachel Zoe OstwaldHelgasonHaider Ackermann Thakoon
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Sleepover Party – Looks
Inspired by upscale lingerie
and cocooning lifestyle, the
key look is the draped pajamas
shirt that goes with bralette or
camisoles which give out a
little bit of chest.
Nili Lotan The RowCalvinKleinThakoon
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Sleepover Party – Looks
Silky robes, lace dress and draped
culottes all together create a
feminine and elegant look.
Alberta FerrettiRalph and RussoCalvinKleinGivenchy
37. Analog Craze
Key
Fabrics
3.1 Phillip Lim S/S 2017 Forecasting
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Sports jersey Space cotton Sheer knit Stripe knit
Pixelated jacquardAccordionpleat
38. 38
Analog Craze – Key Items
3.1 Phillip Lim S/S 2017 Forecasting
Repetitive patterns and
prints are the essential
elements for this theme.
To add more quirky
ambience into the style,
asymmetrical skirt, flared
sleeves and hallow elbow
design are also the
important details.
Asymmetrical geo skirt
Cropped jacket Stripe knit dress
Flared structural top
Layered pleat skirt
Peter Pilotto J.W.Anderson Stella McCartney
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Analog Craze – Looks
Asymmetrical skirt and dress
that layer with top in
complementary colors and
different fabrics.
Marni Stella McCartney Peter Pilotto RICHARDS
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Analog Craze – Looks
The key concept of
Analog Craze is to
create a pattern-over-
pattern look by
combining multiple
high-contrast color
blocks together.
Preen byThornton Bregazzi Salvatore FerragamoStella McCartneyAnya Hindmarch
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Zenity Space Garden Sleepover Party Analog Craze
Theme Overview
DrapeStrappy
details
Layered
structure
Loose-fit