The job of the product manager is to define the product that engineering will build. In contrast, the role of product marketing is to communicate about the product to customers. The product manager is responsible for defining the product details and validating the product with customers. The product marketer is responsible for messaging, positioning, pricing, and leading marketing programs to sell the product.

2. Chapter 2: Product Management vs. Product Marketing
The job of the product managers is to define in detail the
product that the engineering team will build. In contrast, the
role of product marketing is to tell the world about this
product.
The product manager is responsible for defining in detail the
product to be built, and validating that product with real
customers and users. The product marketing person is
responsible telling the world about the product, including
positioning, messaging and pricing, managing the product
launch, providing tools for the sales channel to market and
sell the product, and for leading key programs such as online
marketing and influencer marketing programs.
<bit.ly.oacsshacklist091016>

6. Validated Learning. With scientific learning as a yardstick, we can discover
and eliminate the sources of waste that are plaguing entrepreneurship.

10. The more people in the network the more valuable the network.
Imagine a world in which we own the only telephone.
It would have no value.
Only when other people also have a telephone does it become valuable.

12. Where there’s tea there’s hope. –Arthur Wing Pinero
< bit.ly/projecthazeytea >
#projecthazeytea
At the core, OAC is a catalyst that transform ideas into products. As
members interact with these products, they generate feedback and data.
The feedback is both qualitative (such as what members like and don’t like)
and quantitative (such as how many members use it and find it valuable).
The products OAC builds are really experiments; the learning about how to
build a sustainable business is the outcome of those experiments.
For OAC, that information is much more important than dollars, awards, or
mentions in the press, because it can influence and reshape the next set of
ideas.

14. Referring to the infograph- none of theses activites by itself is of paramount
importance.
Instead, we focus our energies on minimizing the total time through this
feedback loop.
This is the essence of steering OAC.