Bulgaria is a new and unknown destination for incentive travel that offers a variety of historical, natural, and cultural attractions. With over 1300 years of history, Bulgaria was home to ancient Thracian and Roman civilizations and introduced the Cyrillic alphabet. Nature attractions include forests, mineral springs, mountains like Rila which is the highest on the Balkan Peninsula, and the source of most of the world's rose oil. Bulgaria also has unique festivals, folklore like nestinari firewalkers, cuisine including wine which it is a top producer of, and architectural villages worth exploring near cities like Sofia, the capital city with a 5000 year history.