This webinar is for buildOn chapter leaders to learn about the partnership with ModaVive and the campaign to help you raise money for your chapter in a simple, fun and engaging way.What You’ll Learn: - Who is ModaVive - How you can get closer to going on trek - Details of the February/March campaign - Announcement of the additional cash prizes - How to get started

1. GIVING BACK IS THE NEW BLACKTM

2. buildon chapter
WEBINAR AGENDA
• Overview
of
ModaVive
• How
it
works
• Case
Studies
• Roll-­‐out
plan
• How
the
Financials
Work
• Flash
Fundraiser
Cash
Prizes
• ModaVive
Success
Tools
• Social
Media
Support
• Fundraising
Roadmap

3. modavive overview
ModaVive
is
a
socially
responsible
for-­‐profit
company
that
sells
donated
contemporary
and
designer
clothing,
handbags,
shoes
and
accessories
online
to
raise
money
for
nonprofits.
A
percentage
of
every
sale
is
donated
to
charity.
Mission:
Help
worthwhile
chariJes,
like
buildOn,
achieve
their
goals
by
raising
money
and
awareness
in
a
simple,
fun
and
social
way
that
engages
volunteers
and
leverages
commodiJes
we
all
have
excess
of.

4. modavive is simple to understand

5. Dress drives to-date
• GirlUp
Clubs
• BuildOn
Chapters
• SororiJes
• Junior
Leagues
• Girl
Scout
Troops
• OperaJon
Smile
• Private
High
Schools
• Performing
Arts
Auxiliaries
• United
Way

6. case studies
• Beneficiary:
buildOn
• Loca,on:
UC
Berkeley
• Style:
Sorority
Dress-­‐Off
• Award:
Chipotle
Dinner
• Results:
400+
dresses
• Beneficiary:
GO
• LocaJon:
ModaVive
• Style:
Drop-­‐off
• Award:
CelebraJon
• Results:
250+
items
CAMPAIGN
EVENT

7. and
ROLL-OUT
• Planning:
Now
through
mid-­‐February
• Collec,on
Drive:
• Starts
February
23rd
• Concludes
on
InternaJonal
Women’s
Day:
March
8th
• Send
in
collected
items
to
ModaVive
• No
later
than
March
11th
• Flash
Sale:
• Starts
March
16th
• Concludes
March
23rd

8. How the financials work
• Amount:
• 50%
of
the
net*
proceeds
that
meets
our
Brand
Guidelines
Bobega
Veneta
Brian
Atwood
Burberry
Chanel
ChrisJan
LoubouJn
Chloe
Dolce
&
Gabbana
Donna
Karan
Dooney
&
Bourke
Fendi
Giuseppe
Zanof
Gucci
Hermes
Jimmy
Choo
Kate
Spade
Louis
Vuibon
Manolo
Blahnik
Marc
Jacobs
Michael
Kors
Mulberry
Miu
Miu
Sergio
Rossi
Tory
Burch
Walter
Steiger
Designer &
Contemporary
Brands
Shoes &
Handbags
Ann
Taylor
Anthropologie
Badgley
Mischka
Banana
Republic
BCBG
Burberry
Calvin
Klein
Celine
Chanel
Chloe
ChrisJan
Dior
Diane
von
Furstenberg
Dolce
&
Gabbana
Donna
Karan
Elizabeth
&
James
Free
People
Giorgio
Armani
Gucci
Haute
Hippie
J.
Crew
James
Perse
Kate
Spade
L.A.M.B.
Lanvin
Levi's
Louis
Vuibon
Marc
Jacobs
Michael
Kors
Milly
Oscar
de
la
Renta
Prada
Proenza
Schouler
Rag
&
Bone
Ralph
Lauren
Roberto
Cavalli
Stella
McCartney
Tahari
The
Row
Theory
Three
Dots
Tory
Burch
Tracy
Reese
Versace
Vince
Zara
*
Net
proceeds
=
Gross
proceeds
less
shipping
costs
&
CC
processing
fees

9. How the financials work
• Amount:
§ 50%
of
all
accepted
items
§ 10%
of
anything
purchased
with
Promo
Code
• Fundraising
Totals
Announced:
March
31st,
2015
• Tracking:
ModaVive
will
keep
track
of
chapters
donaJons
• Condi,ons:
§ ModaVive
only
sells
items
in
very
good,
excellent
or
new
condiJon
§ ModaVive
donates
items
that
do
not
meet
our
criteria
to
another
worthy
charity
• Free
Shipping:
For
50
or
more
accepted
items
collected
by
your
chapter
*
Net
proceeds
=
Gross
proceeds
less
shipping
costs
&
CC
processing
fees

10. How the financials work
• Amount:
• 50%
of
the
net
proceeds
of
items
accepted
CATEGORIES:
Category
1
Category
2
Category
3
EXAMPLE
BRANDS:
Anthropologie,
Banana
Republic,
Betsey
Johnson,
Free
People,
J.
Crew,
Three
Dots,
Zara
BCBG,
DKNY,
Kate
Spade,
Marc
by
Marc
Jacobs,
Nicole
Miller,
Tory
Burch
Chanel,
Dolce
&
Gabbana,
Carolina
Herrera,
Oscar
de
la
Renta,
Prada,
ValenJno,
Versace,
Louis
Vuibon
RETAIL
PRICE:
Under
$250
$250
-­‐
$500
$1,000+
RE-­‐SALE
VALUE:
<$50
$50
-­‐
$100
$200+
AVERAGE:
$50
$75
$300
DRESS
DRIVE
EXAMPLES
-­‐
50
DRESSES
$1,250
$1,875
$7,500
-­‐
100
DRESSES
$2,500
$3,750
$15,000
-­‐
150
DRESSES
$3,750
$5,625
$22,500
Example
of
Fundraising
ExpectaJons

11. Flash fundraiser cash prizes
The
chapters
that
bring
in
the
most
accepted
items*
win
addiJonal
cash
prizes:
–
Third
Place
$1,000
–
Second
Place
$1,200
–
First
Place
$1,500
• The
chapter
that
drives
the
most
sales**
using
their
unique
Promo
Code
is
awarded
an
addiJonal
$1,000.
• All
chapters
that
drive
10+
sales
receive
a
special
co-­‐branded
gil!
COLLECTING
ITEMS
SELLING
ITEMS
*
Based
on
the
Brand
Guidelines
**
Minimum
of
10
items
sold

12. modavive success tools
• Fundraising
Toolkit

13. modavive success tools
• Fundraising
Toolkit
• Types
of
campaigns
• Simple-­‐to-­‐plan
events

14. modavive success tools
• Fundraising
Toolkit
• Types
of
campaigns
§ MulJ-­‐day
Drop-­‐off
ü Choose
a
public
locaJon
ü Provide
hours
that
drop-­‐off
occurs
ü Provide
donor
receipts
§ Pick-­‐up
ü Arrange
a
schedule
for
pick-­‐ups
ü Provide
opJons

15. modavive success tools
• Fundraising
Toolkit
• Themes
§ Customized
markeJng
materials

16. modavive success tools
• Fundraising
Toolkit
• Themes
• Brand
guidelines
Designer &
Contemporary
Brands
Cobon
On
Forever
21
H&M
Kohls
(City
Triangles)
Old
Navy
Target
(incl.
Mossimo)
Walmart
Wet
Seal
Not Accepted
Ann
Taylor
Anthropologie
Badgley
Mischka
Banana
Republic
BCBG
Burberry
Calvin
Klein
Celine
Chanel
Chloe
ChrisJan
Dior
Diane
von
Furstenberg
Dolce
&
Gabbana
Donna
Karan
Elizabeth
&
James
Free
People
Giorgio
Armani
Gucci
Haute
Hippie
J.
Crew
James
Perse
Kate
Spade
L.A.M.B.
Lanvin
Levi's
Louis
Vuibon
Marc
Jacobs
Michael
Kors
Milly
Oscar
de
la
Renta
Prada
Proenza
Schouler
Rag
&
Bone
Ralph
Lauren
Roberto
Cavalli
Stella
McCartney
Tahari
The
Row
Theory
Three
Dots
Tory
Burch
Tracy
Reese
Versace
Vince
Zara

17. modavive success tools
• Fundraising
Toolkit
• Brand
guidelines
• MarkeJng
materials
• Tips
for
collecJng
highest-­‐quality
items

18. modavive success tools
• Fundraising
Toolkit
• Brand
guidelines
• MarkeJng
materials
• Tips
for
collecJng
highest-­‐quality
items
§ Local
affluent
volunteer
groups
ü Junior
Leagues
ü Performing
Arts
organizaJons
(Opera,
Symphony,
Ballet)
ü Museums
§ Local
thril
stores
§ Your
Mother’s
Closet

19. modavive success tools
• Fundraising
Toolkit
• Customized
markeJng
materials
• Brand
guidelines
• Tips
for
collecJng
highest-­‐quality
items
• buildOn
Group
on
MV
site
• Blog
posts
relevant
to
the
group
• Direct
links
to
the
buildOn
bouJque
• Showcase
of
parJcipaJng
chapters
• Sharing
of
best
pracJces

20. modavive SOCIAL MEDIA SUPPORT
• Social
media
templates
Example:
“The
countdown
begins!
Only
(x)
days
unJl
the
buildOn
sale
@modavive!
Raise
money
4
@buildon.
#fashion
#giveback”
CapJon
to
thank
donors:
“Thank
you
to
everyone
who
donated
to
our
ModaVive
dress
drive!
Not
too
much
longer
unJl
launch
day
–
Support
buildOn!
#giveback”
Post
a
photo
from
your
fundraiser
with
the
capJon:
Thank
you
to
everyone
who
donated
to
our
ModaVive
dress
drive!
@buildon”
Banner
for
your
Facebook
page:

21. modavive SOCIAL MEDIA SUPPORT
• Social
media
templates
Example:
“The
countdown
begins!
Only
(x)
days
unJl
the
buildOnsale
@modavive!
Raise
money
4
@buildon.
#fashion
#giveback”
CapJon
to
thank
donors:
“Thank
you
to
everyone
who
donated
to
our
ModaVive
dress
drive!
Not
too
much
longer
unJl
launch
day
–
Support
buildOn!
#giveback”
Post
a
photo
from
your
fundraiser
with
the
capJon:
Thank
you
to
everyone
who
donated
to
our
ModaVive
dress
drive!
@buildon”
Badge
for
your
Instagram
account:

22. Fundraising roadmap
1. Decide
between
event
and
campaign
2. Engage
chapter
members
and
create
a
commibee
3. Set-­‐up
a
call
with
ModaVive
to
get
personalized
assistance
4. Join
the
buildOn
Group
on
ModaVive
5. Promote
your
upcoming
fundraiser
to
your
community
6. Conduct
your
fundraiser
7. Send
your
items
to
ModaVive
(50+
for
free
shipping)
8. Promote
the
sale
of
your
items
9. Look
for
the
announcement
of
the
three
winning
chapters

23. SUMMARY
• Friendly
compeJJon
between
chapters
through
March
8th
• RecogniJon
of
the
chapter
bringing
in
the
most
donaJons
• Up
to
90%
off
retail
on
high-­‐quality
clothing/accessories
• Buyers
Choose
–
10%
to
buildOn
at
Check-­‐out
• buildOn20
-­‐
20%
discount
to
all
members
• Good
for
the
wallet
and
the
environment
SIMPLE
FUNDRAISING
HIGH-­‐QUALITY
THRIFT
SHOPPING

24. February
2015,
Company
ConfidenJal
GIVING BACK IS THE NEW BLACKTM