Want to stand out in the cloud crowd? Join us as two of our most prolific bloggers share their hard-earned expertise on establishing or enhancing your own online identity, and becoming a valuable member of the Salesforce blog community. Get actionable tips on building a strong online brand that will get you noticed. This session is Community-Led: created BY the Salesforce community FOR the Salesforce community

1. Building Your Brand
Mike Gerholdt, Act, Inc. Jason Atwood, Arkus, Inc
@MikeGerholdt @JasonMAtwood
linkedin.com/in/MikeGerholdt linkedin.com/in/JasonMAtwood

2. Safe harbor
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3. Mike Gerholdt
Manager of Social Enterprise
@Mike Gerholdt

4. All about ACT,Inc.
ACT is an independent, not-for-profit organization that
provides a broad array of assessment, research,
information, and program management solutions in the
areas of education and workforce development
§ Enterprise Edition.
§ Used Salesforce for over 7 years
§ Over 500 users

5. Jason Atwood
Founder & COO
@JasonMAtwood

6. All about Arkus, Inc.
Salesforce Consulting & Implementation Partner since 2010
§ Based in New York
§ Financial Services, Education & Non Profits
§ Two AppExchange Products
§ The Permissioner
§ Compliance Locker

7. Today – Recipe for Building your Brand
Determine Focus
Pick your Poison
Stockpile Marketing Ammo
Consistency
Execute Social Strategy
Plus Q & A (with Chatter)

8. DETERMINE FOCUS
Photo Credit: http://www.flickr.com/photos/42954113@N00/5266798837/

9. Determine Focus
Creator or curator?
Establish expertise
What brand are you? DETERMINE FOCUS

10. Personal or Corporate
v.
“I can’t wait for #DF12” “We are excited to be a booth #334”

11. PICK YOUR POISON
Pohto Credit: http://socialmediamagic.com/blog/7-inspiring-social-media-success-stories/

12. Pick Your Poison
Main Social Brands
Avoid the Chase
Audiences PICK YOUR POISON
§ Twitter = More
§ Facebook = Less
§ DF12 Portal = ?
Fly together & Map your connections

14. STOCKPILE MARKETING AMMO
Pohto Credit: htthttp://www.flickr.com/photos/viirok/7078959659/

15. Stockpile Marketing Ammo
Define what to share
Ammo
§ Logo / Picture
§ Tag line / Description
§ Phone, Fax, URL
Make it consistent
§ URLs
§ User names

17. EXECUTE A SOCIAL STRATEGY
Pohto Credit: http://www.flickr.com/photos/dannykboyd/4746718211/

18. Execute Social Strategy
Find a niche
Follow others
Post & Comment
Keep up
§ Blogs & News sites
Create a series with consistency
§ Theme / Topic / Style

19. Mike Gerholdt Jason Atwood
Manager of Social Founder & COO
Enterprise, @JasonMAtwood
@MikeGerholdt