This document discusses building web service clients with ActiveModel. It notes that ActiveModel provides attributes, callbacks, dirty tracking, errors handling, serialization and validations to make client code more readable and maintainable. It recommends using parallel connections and asynchronous libraries like EventMachine and Typhoeus for efficiency. Examples show defining requests in a threaded pool for concurrency. The goal is to abstract complexity, scale well with complexity and team size, and make stubbing easy for development.