This is a guide to determining whether social media will work for your health care organization. It highlights the components of Patients, Goals, Aliment Communities, Keyword Local Search, Expertise, Formats, Tools, and Resources

1. Building a Bridge
is like
social media in healthcare
by Albert Maruggi

2. alignment
Hanger Suspension Cables Anchors
Cables
Towers
Roadway

3. Where you are Where you are going?
Patient
Goals
Base
More new
Are they on social
patients?
networks?
Greater
Will this improve
tracking &
communications?
outcomes?

4. Your Expertise Current Communities
Field of
aliment and
medicine or
geography
care
Aligned with Aligned with
business your
objectives expertise

5. Search for Communities
American Heart Assoc
Facebook - 30,000
Search.Twitter.com
Your keywords
within xx miles of
your location

6. Search for Searched Keywords

7. Search for Searched Keywords

8. Facebook Targeting = Research
Click on Advertising link at
bottom right of your
Facebook page
market size
on
Facebook
Or visit www.facebook.com/advertising

9. Up to Now
Reviewed the Patient Base
Articulate Goals
Determined areas of Expertise that
Align with established communities
Researched the geographic interest by keyword search terms
Quantified the potential online geographic market size using
Facebook

10. Identify Resources
hysic ians Patients, Parents &
P Family Members
medical device
manufacturers

11. Consider Format & Condition
Long form, on-going dialogue, thought piece
Blog, podcast, slideshare
Visual and/or emotional connection
1. Video, perhaps YouTube channel Visual and/or emotional connection
Information in real-time or related to specific times during day, for
example diabetes or dietary information
1. Twitter or SMS
Group objectives, events, or aliment community
1. Facebook, Forum or Ning

12. Just The Start
Albert Maruggi
612-293-7640
amaruggi@providentpartners.net
Twitter @albertmaruggi