The employees and the internal stakeholders of the company are as important as the customers. They play a crucial role in driving the company’s success. Creating a comfortable and personalized work environment for the employees is smart way to increase productivity. This not only helps to create a strong connection between the brand and its stakeholders but also helps the brand stand out among competitors.
Adding relatable local elements in the workspace branding is an effective way to create an immediate personal connection with the internal stakeholders. While creating a local connect and deriving inspiration from a particular region’s culture and heritage an important question that arises is how to combine these inspirations with Brands of Diverse offerings.
From Vision to Execution: The Art of Creating Immersive Experience CentresSmart Exhibition Design
With the growth of competition throughout the industry, brands have prioritized creating engaging and immersive experiences for their audience. Experience and technology inspire excellence, create a journey of discovery for the audience, and showcase the innovation and progress of the company. Highlighting the brand's products, services and values creates brand engagement and improves awareness.
For anyone related to the field of design or any brand marketing agency, the subjectivity of the field is not a topic that is undiscussed. Although design has a strong base of strategy and logic, conversion of any strategy into aesthetics that suit an enterprise does involve contrasting opinions.
At the beginning of any new design project, the excitement is contagious. Being in the creative field, each team and each team member has countless ideas and different visions for the project. For any creative branding agency to be able to come up with an accurate solution, Design Process is a must.
Each project, especially large-scale projects with a bigger number of deliverables must have a pre-decided methodology which is to be followed.
At the beginning of any new design project, the excitement is contagious. Being in the creative field, each team and each team member has countless ideas and different visions for the project. For any creative branding agency to be able to come up with an accurate solution, Design Process is a must.
Each project, especially large-scale projects with a bigger number of deliverables must have a pre-decided methodology which is to be followed.
Inclusion and Diversity is one of the most talked about subjects today. It majorly talks about diverse people equally valued and unified in an environment that is comfortable for all. With increased awareness on the subject, many companies are trying to build inclusive workspaces.
Talking of inclusion& diversity, we often tend to think of concepts such as race, ethnicity, and gender. But concepts such as physical ability, mental illness and different personality types are also important to keep in consideration while designing inclusive spaces.
PERSONALIZED WORKSPACES CONNECTED BY THE BRAND, INSPIRED BY THE LOCAL CULTURE...Smart Exhibition Design
The employees and the internal stakeholders of the company are as important as the customers. They play a crucial role in driving the company’s success. Creating a comfortable and personalized work environment for the employees is smart way to increase productivity. This not only helps to create a strong connection between the brand and its stakeholders but also helps the brand stand out among competitors.
Adding relatable local elements in the workspace branding is an effective way to create an immediate personal connection with the internal stakeholders. While creating a local connect and deriving inspiration from a particular region’s culture and heritage an important question that arises is how to combine these inspirations with Brands of Diverse offerings.
Experiential exhibitions have grown highly popular in the recent years especially due to the presence of high profile audience from various sectors and media houses. Many domestic and international stall design agencies are embracing immersive media to bridge the content of the exhibition and the visitors’ perception. Remarkable technologies and awareness of the importance of interactivity have significantly raised the bar for exhibition design agencies.
However, we have observed that recent exhibition designs focus more on technological treatments rather than using technology as a mere tool of narrating the story for brands. The audience’s curiosity to witness the latest technology should not be mistaken over their understanding of the Brand and what it is trying to convey through the exhibition.
Experiential exhibitions have grown highly popular in the recent years. Remarkable technologies and awareness of the importance of interactivity have significantly raised the bar for
exhibition design agencies.
The audience’s curiosity to witness the latest technology should not be mistaken over their understanding of the Brand and what it is trying to convey through the exhibition.
From Vision to Execution: The Art of Creating Immersive Experience CentresSmart Exhibition Design
With the growth of competition throughout the industry, brands have prioritized creating engaging and immersive experiences for their audience. Experience and technology inspire excellence, create a journey of discovery for the audience, and showcase the innovation and progress of the company. Highlighting the brand's products, services and values creates brand engagement and improves awareness.
For anyone related to the field of design or any brand marketing agency, the subjectivity of the field is not a topic that is undiscussed. Although design has a strong base of strategy and logic, conversion of any strategy into aesthetics that suit an enterprise does involve contrasting opinions.
At the beginning of any new design project, the excitement is contagious. Being in the creative field, each team and each team member has countless ideas and different visions for the project. For any creative branding agency to be able to come up with an accurate solution, Design Process is a must.
Each project, especially large-scale projects with a bigger number of deliverables must have a pre-decided methodology which is to be followed.
At the beginning of any new design project, the excitement is contagious. Being in the creative field, each team and each team member has countless ideas and different visions for the project. For any creative branding agency to be able to come up with an accurate solution, Design Process is a must.
Each project, especially large-scale projects with a bigger number of deliverables must have a pre-decided methodology which is to be followed.
Inclusion and Diversity is one of the most talked about subjects today. It majorly talks about diverse people equally valued and unified in an environment that is comfortable for all. With increased awareness on the subject, many companies are trying to build inclusive workspaces.
Talking of inclusion& diversity, we often tend to think of concepts such as race, ethnicity, and gender. But concepts such as physical ability, mental illness and different personality types are also important to keep in consideration while designing inclusive spaces.
PERSONALIZED WORKSPACES CONNECTED BY THE BRAND, INSPIRED BY THE LOCAL CULTURE...Smart Exhibition Design
The employees and the internal stakeholders of the company are as important as the customers. They play a crucial role in driving the company’s success. Creating a comfortable and personalized work environment for the employees is smart way to increase productivity. This not only helps to create a strong connection between the brand and its stakeholders but also helps the brand stand out among competitors.
Adding relatable local elements in the workspace branding is an effective way to create an immediate personal connection with the internal stakeholders. While creating a local connect and deriving inspiration from a particular region’s culture and heritage an important question that arises is how to combine these inspirations with Brands of Diverse offerings.
Experiential exhibitions have grown highly popular in the recent years especially due to the presence of high profile audience from various sectors and media houses. Many domestic and international stall design agencies are embracing immersive media to bridge the content of the exhibition and the visitors’ perception. Remarkable technologies and awareness of the importance of interactivity have significantly raised the bar for exhibition design agencies.
However, we have observed that recent exhibition designs focus more on technological treatments rather than using technology as a mere tool of narrating the story for brands. The audience’s curiosity to witness the latest technology should not be mistaken over their understanding of the Brand and what it is trying to convey through the exhibition.
Experiential exhibitions have grown highly popular in the recent years. Remarkable technologies and awareness of the importance of interactivity have significantly raised the bar for
exhibition design agencies.
The audience’s curiosity to witness the latest technology should not be mistaken over their understanding of the Brand and what it is trying to convey through the exhibition.
WHAT IS THE PURPOSE OF A TRADESHOW?Some of the many reasons for choosing to exhibit at a Trade Show include:
Making Sales
-The most important facet of trade show success. Achieving sales targets during tradeshows is the definition of winning.
Capturing Leads
-Generating enough leads for the marketing funnel is a must so salespeople have leads to chase.
Everybody's talking about customer experience centres (CEC) as an effective way to connect with customers, build brand loyalty and ultimately increase sales.
But what exactly is a CEC?
A CEC is an interactive space designed to attract potential customers by giving them a chance to undertake an immersive brand experience. Of course, businesses can showcase their products and services at the CEC but more than that, CECs offer a dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business.
Everybody's talking about customer experience centres (CEC) as an effective way to connect with customers, build brand loyalty and ultimately increase sales.
But what exactly is a CEC?
A CEC is an interactive space designed to attract potential customers by giving them a chance to undertake an immersive brand experience. Of course, businesses can showcase their products and services at the CEC but more than that, CECs offer a dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business.
• An interactive space that offers an immersive brand experience.
• A showcase for products and services
• A dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business
• An effective way to:
-connect with customers
-build brand loyalty
-ultimately increase sales
ABOUT BRAND STORYTELLING
Brand storytelling is the buzzword in marketing today.
Whether it is digital marketing or advertising, today's marketers use brand storytelling to establish relationships with customers.
Brand stories are a way of branding work environments by:
• Presenting a company's values and achievements
• Engaging customers with relevant, experiential design
• Building an emotional connect
skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability.
WHAT IS THE PURPOSE OF A TRADESHOW?Some of the many reasons for choosing to exhibit at a Trade Show include:
Making Sales
-The most important facet of trade show success. Achieving sales targets during tradeshows is the definition of winning.
Capturing Leads
-Generating enough leads for the marketing funnel is a must so salespeople have leads to chase.
Everybody's talking about customer experience centres (CEC) as an effective way to connect with customers, build brand loyalty and ultimately increase sales.
But what exactly is a CEC?
A CEC is an interactive space designed to attract potential customers by giving them a chance to undertake an immersive brand experience. Of course, businesses can showcase their products and services at the CEC but more than that, CECs offer a dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business.
Everybody's talking about customer experience centres (CEC) as an effective way to connect with customers, build brand loyalty and ultimately increase sales.
But what exactly is a CEC?
A CEC is an interactive space designed to attract potential customers by giving them a chance to undertake an immersive brand experience. Of course, businesses can showcase their products and services at the CEC but more than that, CECs offer a dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business.
• An interactive space that offers an immersive brand experience.
• A showcase for products and services
• A dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business
• An effective way to:
-connect with customers
-build brand loyalty
-ultimately increase sales
ABOUT BRAND STORYTELLING
Brand storytelling is the buzzword in marketing today.
Whether it is digital marketing or advertising, today's marketers use brand storytelling to establish relationships with customers.
Brand stories are a way of branding work environments by:
• Presenting a company's values and achievements
• Engaging customers with relevant, experiential design
• Building an emotional connect
skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability.
5 reasons to hire a good exhibition stall design agency
PERSONALIZED WORKSPACES CONNECTED BY THE BRAND, INSPIRED BY THE LOCAL CULTURE
1. PERSONALIZED WORKSPACES
CONNECTED BY THE BRAND, INSPIRED BY THE LOCAL CULTURE
The employees and the internal stakeholders of the company are as important as the
customers. They play a crucial role in driving the company’s success. Creating a comfortable
and personalized work environment for the employees is smart way to increase productivity.
This not only helps to create a strong connection between the brand and its stakeholders but
also helps the brand stand out among competitors.
Adding relatable local elements in the workspace branding is an effective way to create an
immediate personal connection with the internal stakeholders. While creating a local connect
and deriving inspiration from a particular region’s culture and heritage an important question
that arises is how to combine these inspirations with Brands of Diverse offerings.
How to create a personal connect with the brand?
Some of the important points to keep in mind while conceptualizing such projects are:
1) Understanding the objectives of the brand
Understanding the precise business objectives as well as the objective of the space is a very
important milestone in the design process that accelerates the research process and helps
build a relevant narrative.
2) Identifying the Audience and Activities happening in the space
Typically, a workspace has several areas and each area has its own objective and
stakeholders. The design process must accommodate each of these zones with a
comprehensive understanding of the objectives of the zones.
2. 3) Preserving the brand essence
Local inspirations require a lot of research on the culture, lifestyle and history of the place. It
is often tempting to add as many impressive elements of the culture as possible. Hence, a
constant self-reminder to keep in touch with the Brand story is extremely important.
4) Building a future proof Narrative
In a fast-paced world, many aspects of businesses keep changing. To build a future-proof
narrative, understanding of the Vision, Mission and values along with the long-term plans of
the company is imperative.
Being one of the topmost Creative Branding Agencies, Interics has come across several
such projects. One of the monumental projects we executed with a local theme was for a
leading global Mining Company.
Theme and Narrative
The company’s office branding all over India is built on Product offerings and the company's
philosophy and values. With a freedom to explore a creative theme and the objective of
creating a deeper connect with the local audience Interics came up with an Intelligent design
system for the company.
For the Pune corporate office design, we created a language inspired by India’s rich
architectural and art heritage; it’s outstanding craftsmanship and culture.
The theme – ‘Products to Presence’ was established by connecting the company’s corporate
values and strengths with the company’s widespread presence in India.
3. Design and Execution
With a thorough research on Indian art & culture, Interics integrated these aspects in their
corporate space by using a unique design language carried across the space.
The workplace concept was brought to life by integrating modern materials and technologies
with local craft and artisanal skills across a variety of panel surfaces, exhibits, graphics and
installations in the work place.
Keeping a deep understanding of the intricacies and logics behind the Indian culture,each
design was conceptualized and articulated juxtaposing the company’s offerings and
philosophies with Indian heritage to create creative and original artworks.
Result
The research, ideation and creative processes resulted in a captivating Spatial design that
impacts, engages and interacts with stakeholders.
The vibrant workplace also narrates the brand story and evokes a variety of emotions. It
creates a sense of belonging and instigates creativity.
Conclusion
Articulating personalized spaces requires an immense level of research and understanding
of the brand as well as the culture of the local space. An experienced brand marketing
agency like Interics with diverse domain knowledge will be able to create innovative
narrations as well as creative and original designs.
Contact INSpaces for all international exhibition stall design, spatial branding and
corporate office branding needs. INSpaces is a special sector of Interics Designs - a full-
service creative design agency in India, Branding agency and Brand design agency-
with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic
Design, and Environment Branding.
Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com.