Building Products Under Challenging Circumstances - Nubank - Gabriela Rojas - Product Camp 2017 Todas as palestras dessa edição foram gravadas e estão disponíveis no Youtube do evento. Acesse: http://bit.ly/youtubedoeventodeproduto

1. Building Products
Under Challenging Circumstances

4. Resolução Nº 4.549 do CMN, de
26/01/2017
Changes in revolving model:
Revolving balance could not revolve
for more than one billing cycle
==> Apply instalments plan

5. But… what does it mean ‘revolving balance’?

6.
Time constraints
Keep it simple
Unexpected product

7. Inception: product
requirement
Technical design
MVP
implementation +
testing
Rollout Bugs fixing

8. Inception: product
requirement
Technical design
MVP
implementation +
testing
Rollout Bugs fixing

9. Inception: product
requirement
Technical design
MVP
implementation +
testing
Rollout Bugs fixing
x13

10. Inception: product
requirement
Technical design
MVP
implementation +
testing
Rollout Bugs fixing
x13
Solution
improvement
x5

12. Customers Feedback

13. Customers Feedback

14. Customers Feedback
“…o banco parcelou minha fatura, no entanto não me
consultou quanto a quantidade das parcelas, dividiu de forma
que não consigo pagar…”
“A lei é clara, a operadora do cartão deve me
oferecer opções de pagamentos, como em duas ou até seis,
mas impor que deve ser em seis e pronto, não é por ai e nem tá certo…”
“…Nunca fui advertido que eu teria
prazo para responder…”
“Tenho todos os boletos, gravações que
comprovam o que digo, gostaria de
evitar desgastes desnecessários e que isso
fosse resolvido”

15. MAIN LESSONS LEARNED

16. 1
Try to keep MVP very very simple

18. 2
You will not make everybody happy

19. …I think our whole team (and that includes Gabi, of
course) is failing to keep things simple. I feel we tend to
customize our products to an extent where it becomes inflexible
and hard to maintain…

20. 3
Keep frequent comms with stakeholders makes
everything easier

22. 4
Keep the tasks board very updated

24. 5
Execute a soft rollout (if possible!) to get
early feedback

26. 6
Keep your team highly motivated!

27. !!

28. Work as a real team
Thing in your customers, all the time

29. THANK YOU