The “Upfront” is not just a concept for major broadcasters but in fact can help create more sustainable, predictable business models for all digital media. Atlanta Journal Constitution’s Eric Myers shows how to create a calendar of event driven editorial coverage that can align independent content with client initiatives well in advance. He demonstrates how the AJC team creates a guide and system that allows clients and publishers to appropriately plan resources around content needs throughout the calendar year and deepen their business partnership over the long term.

10. What keeps me up at night