This document discusses the importance of establishing a brand for the village of Lake Barrington to position it for changes in the economy, living environment, and demographics. It notes that municipalities must compete with other areas and distinguish themselves to attract residents and businesses. The document suggests envisioning the desired future state for aspects like business climate, housing, retail, and recreation. It argues that a brand can help connect emotionally with potential residents and businesses by leveraging current resources, focusing on what makes the village unique, and cutting through noise. The overall message is that an established brand is important to guide the village's future positioning.
Key Giving Trends For Charities In 2019Jeremy Tobias
Earmarking the giving trends sweeping Australian charities.
Once again, we have crunched the numbers from the festive campaigns and are proud of the charities who have broken the mould.
Here are the five key trends sweeping charities from the most recent festive season.
Berlin (1990): Inspiration from the German reunification was not inspiring. In fact – nothing was going as planned. Ideas were not flowing, lyrics were not working, and the music certainly wasn’t playing.
The days were so dire, that Bono pleaded that their music would have to move people in mysterious ways, and be even better than the real thing. Never to give up, the rock band dug themselves in and declared they would keep trying to become one, until the end of the world.
Berlin (2013): Inspiration from becoming the World’s exporting super power had long vanished. Throwing their hard earned money at the Irish and Portuguese, staring down the Greeks while Athens burned, and forcing the Italians, Spanish and Cypriots to accept their way or the highway was reason for celebration. Everything was going as planned - until now.
A Presentation on Registry forensics from one of my lectures. Thanks to Harlan Carvy and Jolanta Thomassen for wonderful researches in the field. The work is based on their researches
Key Giving Trends For Charities In 2019Jeremy Tobias
Earmarking the giving trends sweeping Australian charities.
Once again, we have crunched the numbers from the festive campaigns and are proud of the charities who have broken the mould.
Here are the five key trends sweeping charities from the most recent festive season.
Berlin (1990): Inspiration from the German reunification was not inspiring. In fact – nothing was going as planned. Ideas were not flowing, lyrics were not working, and the music certainly wasn’t playing.
The days were so dire, that Bono pleaded that their music would have to move people in mysterious ways, and be even better than the real thing. Never to give up, the rock band dug themselves in and declared they would keep trying to become one, until the end of the world.
Berlin (2013): Inspiration from becoming the World’s exporting super power had long vanished. Throwing their hard earned money at the Irish and Portuguese, staring down the Greeks while Athens burned, and forcing the Italians, Spanish and Cypriots to accept their way or the highway was reason for celebration. Everything was going as planned - until now.
A Presentation on Registry forensics from one of my lectures. Thanks to Harlan Carvy and Jolanta Thomassen for wonderful researches in the field. The work is based on their researches
Oversaw the creation of, and contributed to TMW Unlimited's second annual Strategy Department document 'Viewpoint'. A collection of thought pieces covering a range of important topics relevant to us as marketeers and our clients as brand owners. It observes trends, analyses what it means and recommends actions to fully capitalise on them. This year we explored the themes of 1) Cultural Pluralism 2) Diversity within Advertising 3) Retail Innovation 4) Automation revolution 5) Gen Z and Luxury and 6) Social Live Streaming.
A 2017 trends document created collectively by the Planning department at TMW Unlimited. I oversaw the production of the piece and co-authored two of the six thought pieces around the areas of 1) Automation and 2) Diversity
Peter Drucker is attributed with saying, “Culture eats strategy for breakfast.” Do you believe that?
Are you part of an organization where the development of culture is deliberate?
Does your workplace culture foster employee development and, well, joy?
Is your organization an employer of choice because of its culture?
Are your employees passionate about what they do?
In this workshop given by Shawn Miller for the Ada County Employer Association on September 15th 2015 Shawn will first share his organization’s wake up call to culture, how they are responding, mistakes they made, and lessons learned.
As a bank committed to building prosperity in our communities, we respect the Standing Rock Sioux Tribe as they defend the environment upon which we all depend.
We have heard the growing call for those pursuing justice to move their money out of banks that are funding fossil fuel development and oil pipelines. We too believe that individuals and communities have the power to create the world they want to see through their banking choices.
The City Brunswick Maryland is embarking on the exciting challenge of community branding. Tasked by the Mayor to the City's Economic Development Commission, this exciting project kick-off presentation explains the role and use of place branding
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Culture Summit 2017 - Making the Business Case for Culture InitiativesCulture Summit
Culture Summit 2017: Making the Business Case for Culture Initiatives
Speaker: Marta Riggins, Global Director, Brand Marketing at LinkedIn Talent Solutions
Learn more at http://www.culturesummit.co
3. Building
Lake Barrington’s
Brand
All views, suggestions, positions, arguments,
and coffee stains are a part of a presentation by Chris
Mitchell, and in no way represent any official position
of the Board of Trustees, Village Employees, or
Residents.
Thanks for your understanding & participation.
Chris Mitchell, 9 January 2014
9. What comes to your mind
when you see these “logos”
and “brands”?
10. What comes to mind when you
see this image?
Pastoral setting
Barn Stomp
Open Space
A crumbling farm
Wasted money
Community
Tear it down
A great place to live
11. Can we create the thoughts
associated with this image?
Of course, we can.
That is why it is
important for us as
a village to seize
“our” image and
define it for the
public.
How do we control
what our village
means to others?
How do we
represent that
“brand”?
13. Today’s reality for municipalities
(especially in financially desperate states!)
• Ignore the changes at our own peril
– Economy in transition, retail less vital, niche
services, access to global market critical
– Businesses want concessions, services, and a vital
reason to open in your market area
– Residents want more value-added services, not
higher taxes and fees
– Market is being disrupted by hierarchical
government pick-pockets at every level
14. So what’s a Village to do?
• Start at the very ending “a very good place to
start” (Sorry, Maria, I just couldn’t resist)
– Envision where we want to end up. Dream!
• Business climate?
• Housing stock?
• Retail settings?
• Bedroom Community?
• Safe, comfortable rural setting
• Sports and recreation
• Traffic patterns?
• Open Space and Conservation?
• Family-friendly dining and shopping and recreation?
Livability
15.
16. Today’s reality for small villages
(especially in financially desperate states!)
• Must Compete with every other area in IL
“Gotta run with the big dawgs, or stay on the
porch with the puppies.”
Cut through the clutter, noise, dullness
Distinguish why what we are all about
Focus on emotional drivers to connect with
potential residents and business
Leverage current residents & resources
17. Why we need to establish our own
Brand for the Village
“Consumer brands are defined and presented largely
based on emotive appeals…in B2B, products and
services are pitched, rather than brands….”
“Consumers are drawn to brands’ irrational benefits
(status, prestige, affinity, self-security). Business
customers…purchase based on rational drivers
(pricing, product performance, metrics).”
Moveo Integrated Branding: White Paper, 2008