Uploaded byAndrew Bonar
Deliverability: Building Global ISP Relationships
The document outlines a strategy for building and nurturing relationships with Internet Service Providers (ISPs) through three main steps: research, goal identification, and relationship establishment. It emphasizes the importance of understanding local business cultures and maintaining clear communication and trust while leveraging both internal and external networks. The document also suggests systematic target setting and highlights key markets, particularly in regions like China and Russia.
Deliverability: Building Global ISP Relationships
- 1. International ISP Relationships Nature and Nurture Presented by: Andrew Bonar Deliverability Director, Emailvision
- 2. 3 Simple Steps Letus identify the 3 simple steps to establishing relationships, then we can • Research move on to nurturing and Step 1 the Market then capitalizing on them • Identify Step 2 Goals • Establish Step 3 Relationships Copyright Andrew Bonar 2012 2
- 3. Think Global, butAct Local Basics may remain the same: but localise for success How is business done locally, what are the fundamentals of Culture good business manners, local business customs Legislation What are the peculiarities of the local laws and legislation covering email, data and privacy The What business, organizations and individuals are the key Players players locally. Identify the gatekeepers Copyright Andrew Bonar 2012 3
- 4. Finding New Relationships the basics are the same Fundamentals in establishing new contacts Internally, Externally, Virtually– Internal Email, Trade Networking Associations & Social Networks all have their place Follow Up Having Established Contact, Follow Up– Do not allow your relationships to grow cold, follow up Set Action Set Action Points – You need to start doing things together Points Pay it “Whats in it for Me” – Do not ask what the ISP can do for Forward you, but you for the ISP Copyright Andrew Bonar 2012 4
- 5. Establishing Relationship 1. Clear Communication 2. Establish Trust 3. Stay Involved 4. Care for their needs A new relationship with an ISP is like Dating a Girl for the First Time
- 6. Leverage Internal Networks Copyright Andrew Bonar 2012 6
- 7. Leverage External Networks LinkedIn Connect to Professionals at ISPs. Twitter Facebook News and Do not under Individuals estimate the potential Google RSS FEEDS It usually starts Not just old school, use for with a search. discussions lists…
- 8. Convergence of ISP TouchPoints Converged offline, online, real world, virtual, established and new Stage 1 contacts • Research • Twitter, Blogs, Groups Putting it all together Stage4 Stage 2 • Second •Phone call Follow Ups level of text here Stage 3 •Second level of text here •Another Point Here •And Another SLIDE NEEDS COMPLETING!! 8
- 9. Choose your targets Setyour expectations, work systematically Copyright Andrew Bonar 2012 9
- 10. Identify Where Relationships will Impact Most Look at where the largest volumes of mail are going Alternately look at where the largest issues of soft bounces or other Global Sending technical issues are Volumes China Russia Brazil India Copyright Andrew Bonar 2012 10
- 11. CHINA & HONGKONG A new economy and new opportunities Copyright Andrew Bonar 2012 11
- 12. RUSSIA & CIS Toobig to be ignored Copyright Andrew Bonar 2012 12
- 13. GOOGLE CHROME Your newbest friend Copyright 2012, Andrew Bonar 13
- 14. ISPs By Region Howmuch market share do the top 4 ISP’s have in each region Copyright 2010 14
- 15. A recap Identify Targets& Goals Do Your Research Set Expectations Have Patience Follow Up Pay it Forward Copyright 2012, Andrew Bonar 15
- 16. Questions? Comments? Andrew Bonar Facebook.com/mrBonar Twitter: @andrewbonar Skype: Bonarmedia abonar@outlook.com Always happy to connect! Copyright Andrew Bonar 2012 16