This document discusses using social media tools to connect healthcare professionals. It highlights an upcoming event in Austin, Texas called SXSWi Health from March 11-15 that will focus on using new social media tools and platforms to better communicate and realize the potential of social media in healthcare. The document lists some pros and cons of using social media and provides tips for healthcare organizations to expand into social media, including making participation easy, posting frequently, scaling up engagement, defining success, and continuing face-to-face interactions.

1. COMMUNITY
Reed Smith

3. February 9th, 2009
Weekly Friday Chats

4. Friday’s Noon/CST
40-50 Participants
ROI, HIPAA, Legal, Examples

5. PROS

6. CONS

7. WHY CHANGE?

8. OTHER EXAMPLES

12. #HCMKTG 2.0

16. N
T I O
C I A
S O
L A S
I T A
S P
S H O
X A
T E
Media
Social are Meet –
Whereealth C dia Tools r hosp
itals!
and H ing New Me
By
Co -Pro
vided
just fo
shop – pro-
ia work alth
care
al med
–
for he acks
two tr
iss soci cally
ss specifi oose from ,
Harnrelleagues in Austin for
this don’t-m de signed ay ch cial media
so
ent is ipants
m
g into social
this ev Partic nt ur in their
nals. just ve take
NS
NIC ATIO
social fessio itals ady to
MU
IC COM
STRATEG ENCY SECTION
co u day’s r hosp ose re
me to level.
AND ITS
one fo for th
Join yo
CONSTITU e
s beco ere ar cond e next for
zz ha ok th r, and a
se
m to
th media
m bu you lo Tw itte prog ra social 2.0
Sponso
red By dot co here are on ets are media ating Web
year’s er yw rities tl vestig your ital
Yester ion. Ev . Celeb ws ou just in pand hosp
explos media nal ne ways
to u are y to ex w ith
media s of social aditio as ther
yo e read erence tips. In
on and tr groups W he l, or ar e conf d copy
menti es now bl
og book hosp
ita ave th ces an tary
d Face your u’ll le practi imen
iv ts an yo best compl ospitals,
exec ut to podcas gies, ples, ive a
e do strate exam s rece rH
turnin
g t. way w t -world de fo
conten g the real strant e Gui Media
bute sfor m
in is no l regi Resou
rc cial
distri is tran alth
care on, al edia
of So and
edia and he to realize
the additi al M tary
copy
by au
thor
cial m unicate – ing e Soci imen gned
2.0/so of th compl ay, si
Web mm beginn l as a raD
and co ls are just . as wel n Hou s.
siness ta media ti ng: A e Evan
bu Hospi e of so
cial verage Marke speaker D
av
imm
une. omis and le sed ote
and pr rstand is plea keyn
power unde
better iation e
itals l Assoc Unlik
s hosp ospita hop.
lp Texa Te xas H ed works ral fo
cus,
To he , the pack a gene
media ation- w ith
social inform orkshops
st this w
to ho media
social
other
OL S
1 W MEDI
A TO
G NE
ESSIN
HARN

17. N
T I O
C I A
S O
L A S
I T A
S P
S H O
X A
T E
Media
Social are Meet –
Whereealth C dia Tools r hosp
itals!
and H ing New Me
By
Co -Pro
vided
just fo
shop – pro-
ia work alth
care
al med
–
for he acks
two tr
iss soci cally
ss specifi oose from ,
Harnrelleagues in Austin for
this don’t-m de signed ay ch cial media
so
ent is ipants
m
g into social
this ev Partic nt ur in their
nals. just ve take
NS
NIC ATIO
social fessio itals ady to
MU
IC COM
STRATEG ENCY SECTION
co u day’s r hosp ose re
me to level.
AND ITS
one fo for th
Join yo
CONSTITU e
s beco ere ar cond e next for
zz ha ok th r, and a
se
m to
th media
m bu you lo Tw itte prog ra social 2.0
Sponso
red By dot co here are on ets are media ating Web
year’s er yw rities tl vestig your ital
Yester ion. Ev . Celeb ws ou just in pand hosp
explos media nal ne ways
to u are y to ex w ith
media s of social aditio as ther
yo e read erence tips. In
on and tr groups W he l, or ar e conf d copy
menti es now bl
og book hosp
ita ave th ces an tary
d Face your u’ll le practi imen
iv ts an yo best compl ospitals,
exec ut to podcas gies, ples, ive a
e do strate exam s rece rH
turnin
g t. way w t -world de fo
conten g the real strant e Gui Media
bute sfor m
in is no l regi Resou
rc cial
distri is tran alth
care on, al edia
of So and
edia and he to realize
the additi al M tary
copy
by au
thor
cial m unicate – ing e Soci imen gned
2.0/so of th compl ay, si
Web mm beginn l as a raD
and co ls are just . as wel n Hou s.
siness ta media ti ng: A e Evan
bu Hospi e of so
cial verage Marke speaker D
av
imm
une. omis and le sed ote
and pr rstand is plea keyn
power unde
better iation e
itals l Assoc Unlik
s hosp ospita hop.
lp Texa Te xas H ed works ral fo
cus,
To he , the pack a gene
media ation- w ith
social inform orkshops
st this w
to ho media
social
other
OL S
1 W MEDI
A TO
G NE
ESSIN
HARN

25. MEANING?

26. ONE :: MAKE IT EASY

27. TWO :: FREQUENCY

28. THREE :: SCALE

29. FOUR :: SUCCESS

30. FIVE :: FACE2FACE

31. SXSWi Health
March 11 - 15
Austin, Texas

32. Reed Smith
@reedsmith
reedsmith@me.com