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BUILDING BLOG TRAFFIC
3 Essential Strategies
@KalynBr00ke
Kalyn Brooke
How long have you been blogging?
#FLSunCon
• Solve a problem
STRATEGY #1: Write Awesome Content
#FLSunCon
Parenting Blog: “I feel like a failure as a mother…”
DIY Blog: “I want to make my house look beautiful, but I don’t know where
to start….”
Travel Blog: “I wish we had enough money to take a vacation this year….”
Food Blog: “I’d love to make more nutritious meals, but I don’t have
time…”
Frugal Blog: “I’m scared we won’t be able to pay our bills this month….”
What keeps your readers up at night?
#FLSunCon
Pinned over 14,000 times
Has sent over 99,000 page views
since October 2014
Pinned over 13,000 times
Has sent over 74,000 page views
since June 2014
STRATEGY #1: Write Awesome Content
• Solve a problem
• Spend time on your headlines
#FLBlogCon
What makes readers click?
• Use KEY words
- Easy - Hacks
- Smart - Tips
- Amazing - Tricks
- Critical - Steps
- Surprising - Secrets
{Don’t create “anticipointment”}
#FLSunCon
Examples:
#FLSunCon
More help with headlines
• Look through magazines
• Greatist.com or BuzzFeed
• Start a headline copy swipe file
• creativesavingsblog.com/flsuncon15
#FLSunCon
STRATEGY #1: Write Awesome Content
• Solve a problem
• Spend time on your headlines
• Duplicate what works
#FLSunCon
Pinned over 48,000 times
Has sent over 124,000 page views
since December 2013
Pinned over 500 times
Has sent over 15,000 page views
since March 2015
• Within your own blog
- Use internal links
- End posts with a call-to-action
STRATEGY #2: Be Your Best Marketer
#FLSunCon
#FLSunCon
• Within your own blog
- Use internal links
- End posts with a call-to-action
- Email your list
STRATEGY #2: Be Your Best Marketer
#FLSunCon
• Within your own blog
• On social media
- Spend time on the same platform as your readers
STRATEGY #2: Be Your Best Marketer
#FLSunCon
• Within your own blog
• On social media
- Graphics are everything
STRATEGY #2: Be Your Best Marketer
#FLSunCon
• Stock photography vs your own
• Turn “sticky statements” or quotes into graphics
Graphics are everything
Favorite Stock Sites: creativesavingsblog.com/flsuncon15
#FLSunCon
• Present the information in a different way
- Example: Infographics
Graphics are everything
#FLSunCon
All graphics need to fit the platform
Pinterest: 660x1000 Facebook & Instagram: 660x660
#FLSunCon
All graphics need to fit the platform
Facebook & Twitter: 660x334
#FLSunCon
• Within your own blog
• On social media
- Write a compelling description
STRATEGY #2: Be Your Best Marketer
Want to create passive income without getting a
second job? Here are 5 items you can rent out
right away to pocket some extra cash. #5 will
keep your garage from becoming too cluttered!
#FLSunCon
• Within your own blog
• On social media
• Through other venues
- Link-ups
- Guest post
STRATEGY #2: Be Your Best Marketer
LivingWellSpendingLess.com — Thrifty Thursday | 9am
TatertotsandJello.com — Link Party Palooza | Friday at 7pm
#FLSunCon
Create a landing page to welcome new readers
#FLSunCon
Write a complementary post
#FLSunCon
• Within your own blog
• On social media
• Through other venues
- Link-ups
- Guest post
- Submission sites
- SEO
STRATEGY #2: Be Your Best Marketer
#FLSunCon
• Share your latest post to Facebook Pages requesting
content
STRATEGY #3: Find Influencers to Share Your Stuff
- Quirky Momma
- Happy Hooligans
- Your Modern Family
- Living on a Dime
creativesavingsblog.com/flsuncon15
Find more at….
#FLSunCon
• Share your latest post to Facebook Pages requesting
content
• Create or join a mastermind group
STRATEGY #3: Find Influencers to Share Your Stuff
#FLSunCon
#FLSunCon
• Share your latest post to Facebook Pages requesting
content
• Create or join a mastermind group
• Feature bigger bloggers
STRATEGY #3: Find Influencers to Share Your Stuff
#FLSunCon
• Share your latest post to Facebook Pages requesting
content
• Create or join a mastermind group
• Feature bigger bloggers
• Give a shout-out to businesses and brands
STRATEGY #3: Find Influencers to Share Your Stuff
#FLSunCon
Growing a readership takes TIME.
#FLSunCon
YOUR CHALLENGE:
Take ONE tip you’ve learned today and try it next week
#FLSunCon
Twitter: @KalynBr00ke
Email: kalynbrooke@gmail.com
Blog: CreativeSavingsBlog.com
More Resources: CreativeSavingsBlog.com/flsuncon15
Any Questions?
#FLSunCon

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Building Blog Traffic: 3 Essential Strategies

  • 1. BUILDING BLOG TRAFFIC 3 Essential Strategies @KalynBr00ke Kalyn Brooke
  • 2. How long have you been blogging? #FLSunCon
  • 3. • Solve a problem STRATEGY #1: Write Awesome Content #FLSunCon
  • 4. Parenting Blog: “I feel like a failure as a mother…” DIY Blog: “I want to make my house look beautiful, but I don’t know where to start….” Travel Blog: “I wish we had enough money to take a vacation this year….” Food Blog: “I’d love to make more nutritious meals, but I don’t have time…” Frugal Blog: “I’m scared we won’t be able to pay our bills this month….” What keeps your readers up at night? #FLSunCon
  • 5. Pinned over 14,000 times Has sent over 99,000 page views since October 2014 Pinned over 13,000 times Has sent over 74,000 page views since June 2014
  • 6. STRATEGY #1: Write Awesome Content • Solve a problem • Spend time on your headlines #FLBlogCon
  • 7. What makes readers click? • Use KEY words - Easy - Hacks - Smart - Tips - Amazing - Tricks - Critical - Steps - Surprising - Secrets {Don’t create “anticipointment”} #FLSunCon
  • 9. More help with headlines • Look through magazines • Greatist.com or BuzzFeed • Start a headline copy swipe file • creativesavingsblog.com/flsuncon15 #FLSunCon
  • 10. STRATEGY #1: Write Awesome Content • Solve a problem • Spend time on your headlines • Duplicate what works #FLSunCon
  • 11. Pinned over 48,000 times Has sent over 124,000 page views since December 2013 Pinned over 500 times Has sent over 15,000 page views since March 2015
  • 12. • Within your own blog - Use internal links - End posts with a call-to-action STRATEGY #2: Be Your Best Marketer #FLSunCon
  • 14. • Within your own blog - Use internal links - End posts with a call-to-action - Email your list STRATEGY #2: Be Your Best Marketer #FLSunCon
  • 15. • Within your own blog • On social media - Spend time on the same platform as your readers STRATEGY #2: Be Your Best Marketer #FLSunCon
  • 16. • Within your own blog • On social media - Graphics are everything STRATEGY #2: Be Your Best Marketer #FLSunCon
  • 17. • Stock photography vs your own • Turn “sticky statements” or quotes into graphics Graphics are everything Favorite Stock Sites: creativesavingsblog.com/flsuncon15 #FLSunCon
  • 18. • Present the information in a different way - Example: Infographics Graphics are everything #FLSunCon
  • 19. All graphics need to fit the platform Pinterest: 660x1000 Facebook & Instagram: 660x660 #FLSunCon
  • 20. All graphics need to fit the platform Facebook & Twitter: 660x334 #FLSunCon
  • 21. • Within your own blog • On social media - Write a compelling description STRATEGY #2: Be Your Best Marketer Want to create passive income without getting a second job? Here are 5 items you can rent out right away to pocket some extra cash. #5 will keep your garage from becoming too cluttered! #FLSunCon
  • 22. • Within your own blog • On social media • Through other venues - Link-ups - Guest post STRATEGY #2: Be Your Best Marketer LivingWellSpendingLess.com — Thrifty Thursday | 9am TatertotsandJello.com — Link Party Palooza | Friday at 7pm #FLSunCon
  • 23. Create a landing page to welcome new readers #FLSunCon
  • 24. Write a complementary post #FLSunCon
  • 25. • Within your own blog • On social media • Through other venues - Link-ups - Guest post - Submission sites - SEO STRATEGY #2: Be Your Best Marketer #FLSunCon
  • 26. • Share your latest post to Facebook Pages requesting content STRATEGY #3: Find Influencers to Share Your Stuff - Quirky Momma - Happy Hooligans - Your Modern Family - Living on a Dime creativesavingsblog.com/flsuncon15 Find more at…. #FLSunCon
  • 27. • Share your latest post to Facebook Pages requesting content • Create or join a mastermind group STRATEGY #3: Find Influencers to Share Your Stuff #FLSunCon
  • 29. • Share your latest post to Facebook Pages requesting content • Create or join a mastermind group • Feature bigger bloggers STRATEGY #3: Find Influencers to Share Your Stuff #FLSunCon
  • 30. • Share your latest post to Facebook Pages requesting content • Create or join a mastermind group • Feature bigger bloggers • Give a shout-out to businesses and brands STRATEGY #3: Find Influencers to Share Your Stuff #FLSunCon
  • 31. Growing a readership takes TIME. #FLSunCon
  • 32. YOUR CHALLENGE: Take ONE tip you’ve learned today and try it next week #FLSunCon
  • 33. Twitter: @KalynBr00ke Email: kalynbrooke@gmail.com Blog: CreativeSavingsBlog.com More Resources: CreativeSavingsBlog.com/flsuncon15 Any Questions? #FLSunCon