This document discusses building an account-based digital marketing strategy aligned with the buyer's journey. It outlines the stages of the buyer's journey and how to target accounts with the right content at the right stage. It provides examples of how to execute an account-based strategy across different digital channels like LinkedIn, paid search, and content syndication by building audiences segmented by buyer journey stage and targeting them with relevant content. The key is maintaining the integrity of the account-based strategy across all channels by meeting buyers with the right message at the right point in their journey.