Building a Loyal and Returning Audience with the New Chartbeat Publishing
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The document discusses building a loyal returning audience for publishing websites. It finds that quality content on important topics receives higher engagement than clickbait. Websites fall into two categories: those with 75% of visitors from external links who need to increase time on site, and those with 75% from the homepage who need more new visitors. Engaging content that keeps visitors on site for longer, like 3 minutes rather than 1 minute, greatly increases the chance they will return. The best referrers and homepage visitors tend to return most often and read the most articles. The new Chartbeat Publishing product can help analyze traffic data and referrers to optimize content and build a loyal, returning audience.
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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Building a Loyal and Returning Audience with the New Chartbeat Publishing
- 1. Building a Loyal and Returning Audience WITH THE New Chartbeat Publishing
- 2. The pitfalls of pageviews PAGEVIEWS ONLY MEASURE THE PROVOCATIVENESS OF A LINK, BUT NOT THE QUALITY OF THE CONTENT WITHIN IT.
- 3. THE HARD WORK YOU DO MATTERS A WHOLE LOT. PEOPLE WANT TO READ GREAT CONTENT ABOUT IMPORTANT TOPICS.
- 4. WE CAN PROVE IT. WE PULLED TENS OF MILLIONS OF USER SESSIONS FROM OVER THREE MONTHS, AND WE FOUND...
- 5. Most reads per click Least reads per click OBAMA OBAMACARE D.C. ZIMMERMAN SNOWDEN TRAYVON WAR EGYPT SYRIA GOP WALMART TOP BEST COLLEGES COMPANIES CITIES CARS BIGGEST FICTIONAL RICHEST PUBLIC
- 6. QUALITY CONTENT THAT WAS NEWSWORTHY AND PROVIDED REAL VALUE RECEIVED THE HIGHEST VISITOR ENGAGEMENT.
- 7. Relationships matter IT’S NOT JUST ABOUT THE CONTENT ON THE PAGE. IT’S ABOUT THE PEOPLE ON THE PAGE, TOO.
- 8. GROWING AN AUDIENCE IS ABOUT TWO THINGS: GETTING NEW PEOPLE IN THE DOOR AND GETTING THEM TO COME BACK. UUUUUU U UUUUUU
- 9. LOOKING AT TRAFFIC DATA FROM THE CHARTBEAT UNIVERSE, WE SEE A BIMODAL DISTRIBUTION OF ‘NEW’ AND ‘LOYAL’ VISITORS.
- 10. THAT’S FANCY TALK. WHAT WE MEAN TO SAY IS...
- 11. One set of websites has about 75% of their visitors coming from external links— say Facebook or Twitter. 75% COME FROM EXTERNAL LINKS
- 12. These websites do a great job of attracting new visitors, but their challenge is bringing visitors back. 75% COME FROM EXTERNAL LINKS t GET VISITORS TO STAY LONGER
- 13. And the other set of websites has about 75% of their visitors coming directly to their homepages. 75% COME DIRECT TO THE HOMEPAGE HTTP://
- 14. These websites have strong core audiences, but their big challenge is attracting more new visitors. 75% COME DIRECT TO THE HOMEPAGE g BRING IN MORE NEW VISITORS
- 15. YOU PROBABLY FALL INTO ONE OF THESE TWO CAMPS. THE NEW CHARTBEAT PUBLISHING HELPS YOU MEET BOTH CHALLENGES.
- 16. LET’S LOOK AT A FEW MORE NUMBERS...
- 17. On a typical website, only about 25% of the total audience from this week will return next week. U UU UUU
- 18. That’s bad enough, but also only 5% of new visitors who hit the site this week will return next week. U
- 19. Attract the right audience IF YOU WANT TO GET PEOPLE WHO WILL COME BACK, YOU NEED TO BRING IN PEOPLE WHO ARE LIKELY TO RETURN.
- 20. THE GOOD THING IS THAT WE CAN TELL WHICH REFERRERS SEND VISITORS THAT ARE MOST LIKELY TO COME BACK.
- 21. The referrer makes a difference PEOPLE WHO COME FROM TWITTER ARE ABOUT 30% MORE LIKELY TO RETURN THAN THOSE WHO COME FROM FACEBOOK.
- 22. Engaging content brings people back WE KNOW VISITORS’ ENGAGEMENT HAS A STRONG CORRELATION WITH THEIR PROPENSITY TO RETURN.
- 23. PROBABILITY OF RETURNING NEXT WEEK Engagement and Propensity to Return 60% 50% 40% 30% 20% 0:00 1:00 2:00 AVERAGE ENGAGED TIME DURING FIRST VISIT 3:00
- 24. VISITORS WHO READ AN ARTICLE FOR THREE MINUTES RETURN TWICE AS OFTEN AS THOSE WHO READ FOR ONE MINUTE.
- 25. Measure quality THE BEST BAROMETER FOR QUALITY—NOT JUST OF CONTENT, BUT ALSO OF USER EXPERIENCE—IS ENGAGED TIME.
- 26. First impressions count MAKE SURE VISITORS COMING FROM YOUR BEST REFERRERS HAVE THE BEST POSSIBLE EXPERIENCE WITH YOUR CONTENT.
- 27. The holy grail of homepage direct PEOPLE WHO COME VIA THE HOMEPAGE COME ABOUT TWICE AS OFTEN AS OTHERS AND READ 3X MORE ARTICLES.
- 28. THAT’S HOW YOU BUILD A LOYAL AND RETURNING AUDIENCE.
- 29. That’s just some of what the new Chartbeat Publishing can do. We’d love to show you more. 646-218-9333 | PRODUCTOUTREACH@CHARTBEAT.COM