The document discusses how to build an effective design team. It recommends motivating the team with a clear vision and passion. The ideal team has hybrid designers with a broad range of skills. Some tension between members can be healthy. The team must agree on the product and continuously improve through iteration - launching products, observing user behavior, and making refinements.

1. Building a Lean Mean Design Team
Tutti Taygerly, Substantial
2012 uniform of the US Track and Field team, courtesy of Nike
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2. Why?
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3. Because it was
designed that way.
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4. Design shapes the world around
us. Design is the choices we make
About the world we live in.
Borrowed from Wilson Miner
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5. Motivate through vision and passion
http://www.flickr.com/photos/fragiletender/
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6. Don’t hire this guy
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7. Hire hybrid designers
http://www.flickr.com/photos/lloyddangle/
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8. Hire for a broad range of skills
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9. The Medium
is the
Message.
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10. Design is a team sport
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11. Some tension is healthy…
http://www.flickr.com/photos/moonlightbulb/
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12. Short view vs. long view
http://www.flickr.com/photos/gpaumier
http://www.flickr.com/photos/branditressler/
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13. Alignment on product
http://designthinking.ideo.com/?p=49
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14. Continuous improvement
http://blog.h34dup.com/?p=1559
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15. Launch your product, get it used
http://www.flickr.com/photos/68453216@N03/
http://www.flickr.com/photos/garryknight/
http://www.flickr.com/photos/lilymonster/
http://www.flickr.com/photos/cimmyt/
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16. Watch, learn, iterate
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http://blog.wirelesszone.com/Verizon-Wireless-Cell-Phone-News/bid/17743/5-or-7-Weird-Things-People-do-with-Mobile-Phones

17. Building a Lean, Mean Design Team
Thank you!
Wanna talk more? @tuttitaygerly