This document discusses building a data-driven culture. It defines big data and what constitutes a data-driven culture. It outlines the journey to becoming data-driven, including traditional business intelligence reporting, agile analytics, business innovation through data-driven models, and organizational transformation. It emphasizes that becoming data-driven requires having the right team in place, including business leaders, data scientists, engineers, analysts, architects and others. It provides examples of the roles of key team members. Finally, it discusses steps to becoming data-driven like solving business problems, gaining executive support, focusing on quick wins, and testing and learning. An important aspect is driving a culture change towards inquiry, fact-based decision making, accountability and adaptability