Build Palestine Initiative.

POLITICAL SCIENCE / World /Middle Eastern
www.selectbooks.comCover design by Janice Benight
Front cover art © iStockphoto.com/Cidepix
Jacket flap illustration by Phaedra Strecher
EMERGE!ELZAS.MAALOUF
Rarely do political effo
a culture to emerge and
fail. In Elza Maalouf’s gr
Emerge! The Rise of Funct
Future of the Middle East
new paradigm for govern
Graves model of value sy
Spiral Dynamics Integral.
Maalouf, the founder
Emergence Mideast and
tive, is a geopolitical exp
she pioneered the applic
chology and design conc
By placing democracy in
system’s context that is in
region, Emerge! demonstr
essary for cultural change
Maalouf’s collaboratio
mentor Don E. Beck esta
new standard for large
Many of Beck’s unpubli
adaptation of Sherifs’ So
the value-systems’ mod
along with many others
own social-psychology co
Maalouf’s framework
plexities of the Middle
places where the West’s a
lution has failed. By weav
that make up the pattern
shows the crucial role m
system of governance th
Emerge! ask us to seek u
structure and create wha
Democracy, it shows us
our youth to build their
nous constructs.
continued from back cover
FROM THE FOREWORD BY DR. DON E. BECK
“This book is the definitive authority not only on the
political future of the Middle East,
but also on the evolution of democracy itself.”
“In Elza Maalouf’s book Emerge! she puts the voter first and redefines democ-
racy through a functional lens . . . If you want to understand the complexity
of Middle Eastern politics and what’s needed to resolve this historic conflict
you must read this book.”—HOWARD PUTNAM, former CEO Southwest Airlines
and Braniff International and author of The Winds of Turbulence
“Elza Maalouf’s insightful study, Emerge!, reveals exactly how humanity is re-
organizing from youthful, competitive, win/lose political economies to evo-
lutionarily mature collaborative models fitting the unique needs of different
cultures. I highly recommend this book, not only to leaders in the Middle
East, but also to conscious politicians in the West.”—ELISABET SAHTOURIS,
evolution biologist, futurist; author of EarthDance: Living Systems in Evolution
The Middle East keeps inching closer by the day into a collective chaos. It
seems as though oppression, inequality, and violence have been systemically
embedded into the very makeup of its societies. How can the people take
charge of their own inalienable rights to freedom, equality and prosperity—to
keep from backsliding into the grasp of feudal, unhealthy ideologies as they face
an increasingly interconnected world? continued on front flap
ELZA MAALOUF is one of the foremost
experts on the memetics of the Middle
East who pioneered the use of the value-
systems framework and Integral Theory
practices in Middle Eastern politics and
business. She is the cofounder of the Cen-
ter for Human Emergence Middle East, a
think tank that reframes existential issues
facing the region through the prism of
value-system memes. She was named as
one of today’s brightest minds by Enlighten-
Next magazine. In 2011 she was elected to
be a member of the Evolutionary Leaders in Service to Conscious Evolution, an
organization made up of the leading global minds in the fields of science, spiri-
tuality, and related studies with the primary purpose of advancing the
conscious evolution of humanity.
Maalouf is also the founder of the Integral Insights Consulting Group (IIC), an
advisory that brings research on the theories of human potential to bear on
organizational challenges and opportunities. The IIC Group is dedicated to the
multi-faceted development of individuals, teams, and organizations.
TiffanyAllenPhotography
“In the midst of the global chaos, comes a book that offers great hope for the future
of the Middle East. It is a powerful and enlightened rethinking of a region seeking a
new renaissance.”—JEAN HOUSTON, PhD, best-selling author of A Passion for the Possible;
co-Founder of the Human Potential Movement
ELZA S. MAALOUF
Foreword by Don E. Beck, PhD
The Rise of Functional Democracy and the
Future of the Middle East
EMERGE!

SURVIVAL
SENSE:
Do
what
you
must
to
stay
alive.
No

governing
system.

8
7
6
5
4
3
2
1
TRIBAL
ORDER;
KINSHIP
&
SAFETY.
Clan
leader
or
Za’eem.
Individual
votes
are
not

encouraged.
Group
allegiance
to
3rd
level
leader,
or
4th
level
ideology.

5%
of
Current
Global

Popula=on
under
value
system
(VGPS)

POWERFUL
SYSTEMS;
FEUDAL
EMPIRE/DOMINATION.
Votes
go
to
the

feudal
lords.
Descending
voters
are
eliminated
from
poli=cal
process.

Patriarchal.
No
clear
Na=onal
PlaDorm.
Rich
get
richer
poor
get
poorer.

33%
VGPS.

ABSOLUTE
ORDER;
BIRTH
OF
NATION-‐STATES.

Winning
party
rule.
Votes
maHer

to
the
“One
Party”
that
has
all
the
right
answers.
Power
of
Ins=tu=on
prevails

over
the
power
of
Individual.
Heavy
hand
of
government.

27%
VGPS.

GLOBAL
ORDER;
HOLONIC
DEMOCRACY
&
GLOBAL
GOVERNANCE.
Will

appear
aPer
the
values
of
the
7
level
system
are
realized.
Seeking
the
common

good
in
response
to
global
problems.
Whole-‐earth
networks.
0%
VGPS.

ENTERPRISING
SYSTEMS;
2-‐PARTY
OR
MULTI-‐PARTY
DEMOCRACY.
Corporate

Na=ons.
Economic
status
sets
power
ra=os.
Federal
governance
with
full
right
to

states
and
provinces.
Poli=cs
are
to
the
strategic
advantage
of
winner.
24%
VGPS.

INTEGRATED
SYSTEMS;
FUNCTIONAL
DEMOCRACY
&
BIG
PICTURE
VALUES.

Governance
that
fits
the
Value
systems
profiles
of
a
culture.
Stra=fied
systems

designed
with
input
from
the
Indigenous
Intelligence.
Balance
of
government

&
private
sector
based
on
func=onality.
3%
VGPS.

EGALITARIAN
ORDER;
SOCIAL
DEMOCRACY.
Coali=on
governments
empowered
by

humanitarian
values.
Equal
access
to
resources
by
all
people.
Votes
are
important,

but
losing
par=es
s=ll
have
important
voice.
System
votes
for
gender
equality
&
social

programs.
8%
VGPS.

Func'onal
Democracy
&The
Eight
Levels
of
Human
Existence

The
Psychosocial
DNA
of
PoliDcs

The
MEMEtocracy
Framework;
What
Makes
Democracy
Func'onal

FORMS
OF
FUNCTIONAL

DEMOCRACY

LEVEL
OF
HUMAN

EXISTENCE

PERCENT
GLOBAL

POPULATION
IN
EACH

SYSTEM
(VGPS)

BENEVOLENT
MONARCHY

ORDERED
AUTOCRACY

TWO
&
MILTI-‐PARTY
DEMOCRACY

SOCIAL
DEMOCRACY
*
SOCIAL
DEM

FUNCTIONAL

DEMOCRACY
*
FUNCTIONAL
DEMOCRACY

HOLONIC

DEMOCRACY
*
HOLONIC
DEMOCRACY

ERA

DOMINANT
VALUE

SYSTEM

CULTURAL
EXPRESSION

AL-‐

JAHILIYA

(PRE-‐ISLAM)

Tribal-‐Heroic
Values
(Second

&
Third
Level
Systems)

PURPLE/Red

Bands
of
Nomads
leading
simple
lives.
Tribes
used
as

mercenaries
by
conquering
empires

ISLAMIC

RENAISSANCE

Religious
Fourth
level
values

mixed
with
Second,
Third

and
some
Fi[h
level
values

that
inspired
scienfic

discoveries.

PURPLE-‐Red-‐
BLUE-‐orange

Islam
follows
in
the
tradion
of
Hellenisc
philosophy/

Intellectual
discourse
and
inclusion.
In
Andalusia,
Muslims,

Chrisans
and
Jews
lived
in
harmony.
Culture
thrived
while

Europe
stagnated.
(open
system
along
the
spiral
of

development.

AL-‐GHAZALI

DOCTRINE

Fourth
Level
values
with

Islamic
content.
Quran
is
the

word
of
God
(closed
the

Fourth
level
system
to
non-‐
Quranic-‐based
input).
Closed

BLUE

Al-‐Ghazali’s
Incoherence
of
the
Philosophers
brings
the

scienfic

interpretaon
of
the
Quran
to
an
end.
Begins
the

Islamic
stages
of
exclusion
and
leaves
out
advancement
not

based
in
Islam.
Future
progress
relies
on
the
content
of
the

Quran
as
a
“full
living
system.”
Religion
dominates
the
enre

fourth
level
system
slowing
emergence.

END
OF

RENAISSANCE

&
DECLINE

OF
OTTOMAN

EMPIRE

Odomans
ruled
from

exploive
3rd
level.
Kept

culture
in
2nd
level,

repressed
expression
of
3rd

level.
No
naonal
Plaeorm
to

build
higher
complexity.

PURPLE-‐RED-‐blue

Religious
freedom
and
preservaon
of
local
tribal
customs
as

long
as
taxes
were
paid
and
order
is
kept.
No
empire-‐wide

investment
in
scienfic
endeavors
and
human
capacies.

Failed
to
adopt
5th
level
industrial
values.
Lost
90
%
of

territory
as
Europe
advanced
with
Industrial
Revoluon
and

alternave
trade
routes.

FRAMING
ARAB
HISTORY
THROUGH
MEMETICS
&
VALUE
SYSTEMS

300
BC-‐
1900
AD

ERA

DOMINANT
VALUE

SYSTEM

CULTURAL
EXPRESSION

COLONIAL

MANDATES

Imposed
a
non-‐indigenous

Fourth
level
system
&
the

Western
Fourth
level

concept
of
Naons.
Non-‐
Indigenous
Blue

Surface
expression
of
Western
modernism.
Placed
tribes
and

religious
sects
against
each
other
for
territorial
dominance

within
arbitrary
borders
of
newly
created
naons.
Devalued

the
meaning
of
democracy

ARAB

NATIONALISM

A
unhealthy,
Non-‐Indigenous

Fourth
level
system

collapsed
culture
to
Third

level
dictatorships.
RED-‐blue

Inspired
youth
to
seek
Pan-‐Arab
identy
through
Baath
and

other
movements,
before
creang
naon-‐states
in
each

country
and
the
instuons
to
support
it.
Built
primarily
on

the
Arabs
knack
for
the
rhetoric
and
the
presence
of
a

common
enemy.

ERA
OF

DICTATORSHIPS

Heroic/Feudalisc
Third
level

values
with
modern
weapons

and
money
from
oil
or

foreign
aid.
RED-‐purple

Rose
from
the
ashes
of
failed
Arab
Naonalism.
Corrupon,

repression
and
blame
on
the
far
enemy.
No
capacity
for
self-‐
introspecon.
Descending
voices
eliminated
or
forced
to

leave.

CHAOS
IN
THE

INFORMATION

AGE

Third
level
Al-‐Qaeda
evolves

into
Third-‐Fourth
level
ISIL

with
strategic
aim.
No
Fourth

level
instuons
in
sight.

RED-‐Unhealthy
BLUE-‐orange

15
minutes
of
Arab
Spring.
One
person
one
vote
elected

radicals.
Baath
Army
reborn
as
ISIL
without
the
secular
cover.

Virtual
jihad
recruitment
with
global
reach.
Using
social

media
to
make
Jihad
adracve.
Begin
bloody
hero
journey

into
a
new
Arab
Renaissance
with
respect
for
Instuons.

FRAMING
ARAB
HISTORY
THROUGH
MEMETICS
&
VALUE
SYSTEMS

1900
AD
-‐
PRESENT

PEACE Perspectives
•  Peace
in
Beige:
I
Stay
Alive
“Survival
InsDncts”

•  Peace
in
PURPLE:
We
are
Safe
“Spirit
Voices”

•  Peace
in
RED:
I
Rule
“Conquest”

•  Peace
in
BLUE:
We
have
Order
“Mandates-‐Order”

•  Peace
in
Orange:
I
Thrive.
“NegoDaDons”

•  Peace
in
Green:
WE
are
Equal.
“Dialogue”

•  Peace
in
Yellow:
I
Care
and
DO
“Natural
Design”

•  Peace
in
Turquoise:
We
Conscioucize
“Flows”
just

emerging….

Indigenous
Intelligence
(II)
is
the
muldimensional
capacity
of
an
individual

or
a
group
in
a
specific
society
to
interpret
its
value-‐system’s
complexity
to

non-‐naves.
It
informs
governance
by
assessing
the
life
condi=ons
of
the

people
and
the
challenges
they
face.

IIEs:
Indigenous
Intelligence
Experts

•  Naves
of
the
territory.
Speak
the
language,
know
the

customs,
and
understand

the
culture
and
all
subcultures
in
it.

•  Thinking
is
an
open-‐system
with
high
cognive
abilies.

•  Shaped
by
the
first-‐hand
experience
of
own
transion
from
zealots
and

flamethrowers.

•  Insncvely
discern
complex
paderns
by
idenfying
the
process
to
evolve

naturally.

•  They
understand
the
complexity
and
the
uniqueness
of
the
indigenous
challenges

that
brought
the
culture
to
its
current
status
of
desolaon.

•  They’re
strategic
and
systemic
in
their
thinking
and
believe
in
efforts
that
can
be

sustainable
for
their
culture

The
Indigenous
Intelligence
Defined

Ssppp

MEMEtocracy’S
5-‐DEEP
STRATEGY

TO
MIDDLE
EAST
PEACE

L I F E
C O N D I T I O N S

M E M E T I C
C O D E S

M I N D S E T S

A N D
W O R L D
V I E W S

S Y S T E M S

&
S T R U C T U R E S

BEHAVIORS

AND
ACTIONS

T
O
W
A
R
D
S

A

M
O
R
E

P
E
R
F
E
C
T

P
E
A
C
E

TOWARDS
A
MORE
PERFECT

DESIGN

UN
&
Co

PALESTINE
DEPARTMENT
OF
INTEGRATION

‫ﺑﻔﻠﺴﻄﲔ‬ ‫اﻟﻨﻬﻮض‬ ‫ﻣﺮﻛﺰ‬
©
CHE-‐Mideast
2012-‐2013

Integrang
The
Eﬀorts

of
:

q  4200
NGOs

Western/Local

q  Public
Sector

q  Private
Sector

Meme'c
Proﬁles
of
Pales'nians:
including

Value-‐Systems/Mindsets/Belief
Systems

Naon
Building
Conference

Bethlehem,
PA
2/2/2008

Kenesset-‐
Jerusalem

Arab-‐Israeli
Deputy
Speaker

Tel
Aviv
University

Blue
Print
for
Indigenous
Design

A
Viable
Pales'nian
State

Bethlehem-‐2/2/2008

ARRESTED DEVELOPMENT
T he Mid dle East Beyond the Age of Oil, a Mem etic Anal ysis
?
The Center for Human Emergence Middle East

‫؟‬‫اﻟﻨﻔﻂ‬ ‫ﻋﺼﺮ‬ ‫ﺑﻌﺪ‬ ‫اﳌﺴﺘﻘﺒﻞ‬ ‫<ﻮ‬‫ﻫ‬ ‫<ﺎ‬‫ﻣ‬
Cover design by Janice Benight
Front cover art © iStockphoto.com/Cidepix
Jacket flap illustration by Phaedra Strecher
FROM THE FOREWOR
“This book is the definitiv
political future o
but also on the evolut
“In Elza Maalouf’s book Emerge! she p
racy through a functional lens . . . If y
of Middle Eastern politics and what’s
you must read this book.”—HOWARD
and Braniff International and author of T
“Elza Maalouf’s insightful study, Emer
organizing from youthful, competitiv
lutionarily mature collaborative mod
cultures. I highly recommend this b
East, but also to conscious politician
evolution biologist, futurist; author of Ea
The Middle East keeps inching clo
seems as though oppression, inequ
embedded into the very makeup of
charge of their own inalienable rights
keep from backsliding into the grasp o
an increasingly interconnected world?
ELZA MAALOUF is one of
experts on the memetics o
East who pioneered the use
systems framework and Int
practices in Middle Eastern
business. She is the cofounde
ter for Human Emergence M
think tank that reframes exis
facing the region through
value-system memes. She w
one of today’s brightest minds
Next magazine. In 2011 she w
be a member of the Evolutionary Leaders in Service to Conscious
organization made up of the leading global minds in the fields of
tuality, and related studies with the primary purpose of ad
conscious evolution of humanity.
Maalouf is also the founder of the Integral Insights Consulting G
advisory that brings research on the theories of human potent
organizational challenges and opportunities. The IIC Group is ded
multi-faceted development of individuals, teams, and organization
TiffanyAllenPhotography

Numbers Tell the Story

“The
Middle
East
is
the
richest
region
in
the
world

with
the
poorest
people
in
it.”

Ø  Total
2012
World
Bank
GDP
for
enre
MENA
region
$2.9
Trillion

(less
than
GDP
of
the
2
largest
states
in
the
US)

Ø  80%
of
populaon
lives
on
under
$5
a
day,
more
than
half
of
the

region
in
poverty

Ø  Illiteracy
rates
35-‐45%,
women
60-‐70%.

Ø  UNEMPLYOMENT:

A.  Women
with
high
school
degrees

83%

B.  Women
with
college
degrees
27%

C.  Millennials
30%
+

Ø  Region-‐wide
annual
per
capita
income
is
$684.
Third
from
last

place
between
Zimbabwe
and
Cameroon

Ø  Without
oil
(73%
of
current
revenues),

region’s
per
capita
income

in
last
place.

1.  Creating the Memetic profile of a country
a.  Selecting the Indigenous Intelligence Experts
b.  Identifying prevailing value systems & Life Conditions.
c.  Understanding the nature of conflicting views, intra v. inter-conflict.
d.  Putting it all in perspective. The ACE Model.
2.  Designing governance that fits; empowering people from
half-value system above where culture is.
3. Creating a culture’s Superordinate Goal; the future pull.
4. Aligning all stakeholders to serve the Superordinate Goal.
a.  Reforming government practices
b.  Reforming the educational system(s)
c.  Creating resilient and globally inclusive economic policies
THE
ARAB
MEMOME
PROJECT

A
Func=onal
Democracy,
Whole
System’s
approach

to
Middle
Eastern
Emergence

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