1) The document discusses building teams and skills to have impact through a customer-centric approach, combining new technologies like AI and blockchain with existing capabilities. 2) It advocates breaking down silos and labels to take a more holistic view of customers' needs in the real world. 3) The path to better digital experiences is described as becoming more data-driven through event-driven architecture, microservices, real-time data processing and model deployment, while automating processes through DevOps.

1. ...In the quest for meaningful customer experience

2. The advantage of
understanding why so
many software projects
fail...and how not to be a
victim

3. Everything that can be invented has been invented
Charles H. Duell, 1899
Commissioner, U.S. Patent Office
There is this story about this gentleman, he resigned from
patent office...

4. Wheel
~6000 years
Suitcase
~1000 years
Suitcase on
Wheels 49 years

5. The new
and the
old,
combined
together,
NEW scale
DIGITAL BANKING
CRYPTO CURRENCY
ARTIFICIAL INTELLIGENCE
MACHINE LEARNING

6. Is not about new things, is about perspective
Combing what is already around us to
address needs in the
REAL WORLD

7. We are put in boxes and labeled
from University on...
Developer, Designer, Business
Analyst, Economist

8. There was a time you literally set within
the computer...and work alone

9. ...but, the world
is not what it
used to be

10. Big Tech going Banks and the other
way around

11. Challenges
Many old systems
are tied together
and work as one
monolith
Meantime in many
companies...

12. ...even Germans get it wrong
60% of
projects
fail
90% of
startups
fail

13. Biggest taxi company owns no taxis
Biggest real-estate company owns no
proprieties
Industry walls are falling, geography walls
are falling
LABELS MUST FALL

14. what to
do?

16. Our quest for exceptional
digital experience
CX

17. Would
you say
this is
the
future?

22. How to master organization,
culture, data and technology in
order to have
IMPACT

23. It is finally people time.
Building teams and growing skills
is the only way how to will make
a difference.

24. 1
Agile
Team
7
Agile
Teams
12
Agile
Teams
April 2018 End of 2018 By end of 2019
78%

25. CX strategy
Across
Channels
Working on Building
Kafka
Flank for
Event and
Data
sourcingRelying
on
Legacy
databases
from CBS
Live Stream
CDC
CX
as
Differentiator
Results
Micro
services on
K8S
Agile Teams

26. Bare
metal Virtual
Containerized
Micro services
Event Sourcing
With lambda
GOOD OLD TIMES
INTERNAL FOCUSED
NECESSITY TO REACT TO
BUSINESS EVENTS

27. ...next level of digital
experience requires a data
driven organization
Data is PEOPLE
and the rest is NOISE

28. The event we cant
afford to miss
Event-driven (EDA) as a real-time
backbone of our architecture

29. From
Imagine
100
systems

30. To
Common
event
layer

31. Our architecture
Micro service based
Real time
Open source
Fast data
architecture with
Kafka Flink
Training
Models
Deploying
Models
Data Lake

32. Moving fast requires
automation
CI/CD and DevOps

33. BUILD OR BUY
IRRELEVANT
AS LONG AS ALL DECISIONS
IMPROVE CUSTOMER
EXPERIENCE