This document discusses how to build an app on AWS for the first 10 million users. It covers key expectations for modern applications like high availability, scalability, and fault tolerance. It then describes various AWS services that can help achieve these expectations, such as Elastic Beanstalk for deployment, RDS or DynamoDB for databases, S3 for storage, API Gateway and Lambda for serverless architectures, and CloudFront for content delivery. The document includes live demos of building web and mobile apps using these AWS services.

2. Build an App on AWS for your
First 10 Million Users
Olivier Klein 奧樂凱
Emerging Technologies Solutions Architect,
Asia-Pacific

3. What do we expect from modern applications?

4. Modern Applications Expectations
• What do we expect from applications?
• Highly Availability
• Scalability
• Predictable Responsiveness
• Fault Tolerance
• How can we achieve this?
• Multiple datacenter facilities
• Auto-Scalable databases
• Auto-Scalable server infrastructure
• Load-Balancing
• etc.

5. Web Services
Core Services Compute Storage Database Networking
Infrastructure RegionsAvailability Zones Edge Locations
Platform
Services
Analytics &
AI
App Deployment Mobile
Virtual
Desktops
Collaboration
& Sharing
App Delivery E-Mail
Access
Control
Auditing Monitoring EncryptionSecurity
Applications
A
P
I
&
S
D
K
s

6. Web Services
Core Services Compute Storage Database Networking
Infrastructure RegionsAvailability Zones Edge Locations
Platform
Services
Analytics &
AI
App Deployment Mobile
Virtual
Desktops
Collaboration
& Sharing
App Delivery E-Mail
Access
Control
Auditing Monitoring EncryptionSecurity
Applications
A
P
I
&
S
D
K
s

7. SDKs
Java Python (boto) PHP .NET Ruby Node.js
iOS Android AWS Toolkit for
Visual Studio
AWS Toolkit
for Eclipse
AWS Tools for
Windows
PowerShell
AWS CLI
JavaScript

8. Let’s start with a Web App!

9. Components of a Web App
• Three tier architecture:
• Web Server
• App Server
• Database
• Components
• Application Compute
• Database Engine
• Storage & Delivery

10. Components of a Web App
• Three tier architecture:
• Web Server
• App Server
• Database
• Components
• Application Compute
• Database Engine
• Storage & Delivery

11. AWS Elastic Beanstalk
• Easily deploy, monitor, and scale web
applications
• Infrastructure provisioned and managed
by EB – you maintain complete control.
• Preconfigured application containers
that are easily customizable.

12. AWS Elastic Beanstalk Environment
• Two types:
• Single instance
• Load balanced, auto scalable
• Two tiers
• Web Server
• Worker
• Configures Amazon Route 53
and provides a domain name
https://yourapp.elasticbeanstalk.com

13. AWS Elastic Beanstalk Instance Configuration
Your code
HTTP server
Application server
Language interpreter
Operating system
Host
• Each EC2 instance
comes with the
necessary components
to run applications
• No more worrying about
logging into instances to
install and configure your
app stack
Focus on building your app

14. Application Versioning
Saved Configurations
Allow for easy duplication for
A/B testing or non-disruptive
deployments
Application Versions
All versions are stored
durably in Amazon S3.
Code can also be pushed
from a Git repository!

15. Deployment Options
1. Via the AWS Management Console
2. Via Git / EB CLI
3. Via the AWS Toolkit for Eclipse and
the Visual Studio IDE
$ git aws.push

16. Example: CLI workflow
Initial app deployment:
$ git init . $ git add .
Initialize your Git repository01 Add your code04
$ eb init $ git commit –m “v1.0”
Create your Elastic Beanstalk app02 Commit05
Follow the prompts to configure the
environment
03
Create the resources and launch the
application
06
$ eb create

17. Example: CLI workflow
Update your app:
Update your code01
$ git add .
$ git commit –m “v2.0”
$ eb deploy
Push the new code02
Monitor the deployment progress03
$ eb status

18. Live Demo

19. Components of a Web App
• Three tier architecture:
• Web Server
• App Server
• Database
• Components
• Application Compute
• Database Engine
• Storage & Delivery

20. Amazon RDS
Amazon RDS
• Fully managed relational database
• Automated full daily backups and 5 min
incremental point in time recovery
• Highly available through Multi-AZ with
automatic failover to standby database
• Easily create cross-region read replicas
• Managed underlying storage layer with
configurable IOPS performance
Aurora

21. Amazon DynamoDB
• Schemaless Data Model
• Seamless scalability
• No storage or throughput limits
• Consistent low latency performance
• High durability and availability
• Replicated across 3 facilities
DynamoDB
table
items
attributes
Fully Managed NoSQL Database Service

22. Components of a Web App
• Three tier architecture:
• Web Server
• App Server
• Database
• Components
• Application Compute
• Database Engine
• Storage & Delivery

23. Amazon S3 (Simple Storage Service)
• Scalable & fully managed object storage
• Virtually unlimited storage capacity
• Pay only for what you use
• Trillions of unique customer objects
• Millions of transactions per second
• Designed for 99.999999999% durability Amazon S3

24. Amazon S3 – Buckets and Objects
• Stored in Buckets
• Allows Versioning
• Access control lists and bucket policies
• AES-256 bit encryption at rest
• Addressable via HTTP(S) endpoint
• Ideal for static assets like images,
videos, application data, backups and
more

25. Amazon S3 – Static Content Website
• S3 becomes your static webserver
• Amazon S3 is fully managed and
scales to millions of requests
• Offload static content to S3 and
run dynamic content on EC2
(Elastic Beanstalk)

26. • One of the world’s leading social
sound platform
• Audio files must be transcoded and
stored in multiple formats
• Stores 2.5 PBs of data
• Transcoded files served from
Amazon S3
Use Case: SoundCloud

27. Amazon CloudFront
• CDN powered by 76 edge locations
across the world
• Caches content on edge locations for
low latency
• Allows Geo Targeting and Device
Detection
• Can route to different origins based
on path patterns (e.g. *.jpg  S3)
Amazon CloudFront

28. Amazon S3Amazon
CloudFront
Browser
Static Website Hosting on S3 & CloudFront

29. Live Demo

30. Software creation and distribution is
easier and faster than ever:
• Startups can now disrupt established
industries with little to no funding
• Getting your software into the hands of
millions is a download away
• Your ability to move fast is paramount to
innovate and be successful
Software Moves Faster Today

31. DevOps tools stack on AWS
Source Build Test Deploy Provision Monitor
CodeCommit CodeBuild
CodeDeploy
CodePipeline
Cloud
Formation
Cloud
Watch
Elastic Beanstalk
OpsWorks
EC2 Container Service (ECS)
X-ray

32. Quickly develop, build and deploy applications
on AWS
Start developing on AWS in minutes by choosing
from a variety of templates
Work across your team; Securely manage
project access for your team
Manage software delivery easily by iterating
quickly with all the tools you need
AWS CodeStar
AWS
CodeStar

33. AWS Code* services
Source Build Test Deploy Monitor
Software Release Phases :
AWS
CodePipeline
AWS
CodeBuild
AWS
CodeCommit Third-party
tooling
AWS CodeDeploy
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
CloudWatch

34. Live Demo

35. Dr. Werner Vogels
CTO - Amazon

36. No server is easier to manage…

37. …than no server.
No server is easier to manage…

38. AWS Lambda
Run your code without thinking about
servers. Pay only for compute time
you consume.
Triggered through API calls or state
changes in your AWS environment
Scales automatically to match the
incoming event rate
Charged per 100ms execution time
AWS Lambda

39. How to build application backends?
Back-end logic DatabaseMobile

40. How to build serverless microservices?
AWS
Lambda
Amazon API
Gateway
Amazon
DynamoDB
Microservice

41. Amazon API Gateway
Fully managed and scalable RESTful
API gateway service
Powered by our content delivery
network via 76 global edge locations
Provides DDoS protection and
throttling capabilities
Multiple API stages which you define
(e.g. dev, test, prod)
AWS Lambda
Amazon API
Gateway
Amazon EC2
AWS API
On-prem server

42. Webhooks – Integrate with other platforms
Facebook
Page AWS Lambda
Slack
Channel
Amazon
API
Gateway
Amazon
DynamoDB
Incoming
Webhook
Oli just posted
on your page!
Oli | 2016-10-
01 | Hello

43. Serverless Game Demo
AWS
Lambda
Amazon API
Gateway
Amazon S3Amazon
CloudFront
Browser
Amazon
DynamoDB

44. Web Application Demo

45. AWS
Lambda
Browser
Amazon
DynamoDB
• Highly Available
• Scalable
• Fully Managed
• Fault Tolerant
Demo Architecture
Amazon
S3
Amazon
CloudFront
Amazon
API Gateway

46. DynamoDB
streams
Cloudwatch
Events
S3 Event
notification
AWS Lambda: Event-driven compute

47. AdRoll: AWS Lambda for log files
Valentino Volonghi
CTO, AdRoll
“Polling is not a scalable strategy to
figure out when new files are added to S3,
especially when you add 17M of them per
month. So we moved Lambda in front of
S3.”
• Cross-platform, cross-device
advertising platform
• Offers retargeting based on
clickstream data
300TB
new
data/mont
h

48. Amazon Rekognition
Image Recognitions and Analysis
powered by Deep Learning which
allows to search, verify and organize
millions of images
Easy to use Batch Analysis Real-time
Analysis
Continually Improving Low Cost

49. Maple
Villa
Plant
Garden
Water
Swimming Pool
Tree
Potted Plant
Backyard

50. Demographic Data
Facial Landmarks
Sentiment Expressed
Image Quality
Brightness: 25.84
Sharpness: 160
General Attributes

51. Serverless Rekognition Demo
Serverless website that uses Rekognition to identify
faces and classify pictures
Amazon S3
AWS Lambda
Amazon API
Gateway
Amazon
DynamoDB
Amazon
Rekognition
Mobile
CodeFor.Cloud/image

52. OK, how about a Mobile App?

53. Some of the best Mobile Apps run on AWS

54. Ability to Scale on AWS

55. 0
190,000
380,000
570,000
760,000
950,000
1,140,000
1,330,000
1,520,000
1,710,000
1,900,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2012 2013 2014 2015
Matches in Tinder since Launch
(in 1,000s)
Ability to Scale on AWS

56. 1.7 Billion
swipes a day
October 2015
Ability to Scale on AWS

57. 1.2 Trillion+
Total Swipes
October 2015
Ability to Scale on AWS

58. 7 Petabytes
of Data Transfer per Month
October 2015
Ability to Scale on AWS

59. Authenticate & Sync
Authorize access
Analyze User Behavior
Store & Deliver Content
Test across
Devices
Send Push Notifications
Store Data
Record Real-Time EventsRun Business Logic
Drive User Engagement
Manage users and identity providers
and sync prefs across devices
Securely access
cloud resources
Test across multiple devices
and operating systems
Track active users,
engagement
Run stateless custom
code without servers
Store user-generated content
and deliver quickly globally
Bring users back to your app by sending
messages reliably
Run targeted campaigns based on user
behavior and track results
Store and query fast NoSQL data
across users and devices
Collect real-time event logs
and take actions quickly

60. Amazon Mobile
Analytics
Amazon Device Farm
AWS IAM
Amazon Cognito Amazon S3 Amazon CloudFront
Amazon DynamoDB
AWS Lambda
Amazon SNS Mobile Push
AWS Mobile SDK
Amazon Kinesis
Authenticate & Sync
Authorize access
Analyze User Behavior
Store & Deliver Content
Test across
Devices
Send Push Notifications
Store Data
Record Real-Time EventsRun Business Logic
Drive User Engagement
Amazon Pinpoint

61. AWS Mobile Hub
• Allows to build mobile apps within
minutes
• Single integrated console to use all AWS
services for mobile
• Automatically provisions all necessary
AWS services based on selected features
• Automatic code generation for iOS,
Android and JavaScript
• Uses AWS security best practices

62. AWS Mobile Hub

63. AWS Mobile Hub: Select Features

64. AWS Mobile Hub: Resources

65. AWS Mobile Hub: Code Generation

66. Live Demo

67. LUNCH BREAK

68. Questions?