Build a Social Media Sales Machine (with Organic Content + Paid Facebook Ads) - Amanda Bond, The Ad Strategist
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Your team's posting good organic content and the Facebook ads are working. But the social team is reporting results by impressions (but, impressions don’t pay the bills!) and the paid team is calculating ROI (so… you ask, “what’s even the point of social?”). Unfortunately, they’re not working together. It’s like robbing Peter to pay Paul. When organic and paid intersect correctly, they lift each other. One plus one equals five. What you’ll learn... Why your social strategy is failing (Hint: you’re treating it like the Serbian language) How to get everyone on the team rowing in the same direction towards common goals A simple formula for using social media to FUEL your advertising Where you can most easily build momentum to (instantly!) reduce your ad costs How to use ads like email autoresponders (to monetize your organic social efforts
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Where to source original video ideas10 Videos Any Business Can Make Right Now! - Shelly Nathan
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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Metaverse Marketing in the Generation of the Internet - Eugene Capon
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.Adapt or Die - Jon Lakefish, Lakefish Group LLC
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